Beat Inflation: Would You Switch To Supermarket House Brands? | Talking Point | Full Episode 

In the US, the big Brands also tend to make the house/store brands. At a factory I used to work at, we could have one batch of product and just switch the packaging from big name brand to store brand half way through. Its literally the exact same thing.

"Almond is almond" Sums up the house brand vs branded. You're just mostly paying for the advertisement costs for buying the branded one. In fact, some house brands actually buy in bulk from the suppliers themselves (removing the middle man) then rebrand it themselves since it's cheaper.

Meadows chips for the win

For tissues it may be useful to know the price per kilo/ no of sheets because some brands may have less tissue per roll

I wish this episode on house brands also tackled eco friendliness such as packaging and the practices of the manufacturers.

I do find all of this hilarious when there is so much science involved in picking between generics (supermarket house brands) and brand names. It can bring a smile to any viewers.

As long it is cheap/ discount, it is good. When need to queue for it, it means better. If it is free, it is the best.

Meadows is the best house brand in terms of quality

Very good coverage on housebrands especially during this period where costs of living is so high. I had been buying housebrands regularly for more than 2 years and I can say the quality gets better.

No issues with house brands!! In fact the quality is quite good

Not all house brands are the cheapest. Eg. Pineapple can Mili brand is cheapest, butter & cheese Anchor brand is cheapest when u buy in bundle, shower gel and handwash Ginvera brand is cheapest....etc my point still need to do some comparison rather than go blindly on housebrands.

When everyone switches to house brands, they will go up in price as well.

I buy house brands whenever it is possible cos I don't want to pay extra for "brands". After all, I find them similar in quality but house brands are much cheaper.

Very well done video 👍🏻👍🏻 love CNA’s content! ❤️❤️

feels like native advertising for ntuc house brands!

Recently I bought house brand, Smart Choice for white rice. It is completely tasteless. And then within a short time, it started to grow worms and then some kind of flying insects

Excellent coverage, thank you! It looks like lower priced product doesn’t mean lower quality. Let’s hope our national flagship supermarket like NTUC continues to improve their house brand quality. House brand of Waitrose in the UK is another fantastic example.

It doesn't take a genius to know why House Brands are a lot cheaper, yet comparable to the BRANDED OPTIONS. It's the money they pay in advertising, brand recognition and higher pay on people working on these branded products. Most of the time, it's the SAME products, bought in bulk then repacked with same or even less employees without the high priced salary of workers and of course, ADVERTISEMENTS.

Ms. Diana is making good programs nowadays, thank you 😊❤️❤️❤️

I’ve been buying house brands without realizing it. Make sure to check the unit price. Some kids preferred certain chips and crackers. I swapped them, and most items can’t tell the difference.

To beat inflation when you are poor: 1) Go for cheaper one no matter it is a supermarket brand or manufacturer brand, 2) Cut down amount of food consumption weekly, in order to make end meet. 😥

Housebrand definitely has improved over the years, and for some of them it actually tastes same or better than leading brands

This video is stupidly misleading, house brand is cheap, but it is still pricer than it used to be.

"almond is almond" what a mood lol

I snacks on cashew nuts and usually buy branded. Tried switching to house brand once and never go there again.

Value Dollar shops are much cheaper for household products

Every dollar counts nowadays. You have to make the amount you spend worth it. The more essentials you can get for less the better.

Thank you CNA worth watching

Most of my shopping is now supermarket own brand items...named brands are very rare in my basket these days

Woah, that's a lot of plastic wrapping for toilet paper, and paper towels. I would feel like a criminal buying products with that much excess plastic

I find that house brands can work very well. For example, I used Cascade dishwasher detergent and the dishes didn't come out as clean as when I use Finish powerball detergent. I've always saved tougher loads for Finish since those detergents are the most expensive but they work well. Lately, I tried Kirkland UltraShine and they work really well, probably as good as the Finish ones. So the take away is to always give house brands a chance. They can be great value. For drugs, I always get generics. I know they are the same as the branded ones.

Remember, these are NOT "generics"! These are "store brand" or "private label"! Now in the 70s/80s there WAS in fact honest to goodness "generics" with plain black/white packaging and NO label/name of any kind!

I choose good quality plus discounts and offers...🙏💯

toilet paper individually wrapped, bet its a niceway to combat our trash problem. As much as i like to save cost, Housebrands are a sure fire way to promote monopolistic greedy behavior within corporations, they hold all the cards when dealing with the actual small-medium manufacturers leaving no leeway in negotiating pricing and quality control. On the flip side, some of these manufactures do have some market exposure whereby it used to have none but some would have withdraw their products due to fierce price competitiveness and force to join the housebrands or wither out. In the long run, its sad to say you probably will one day see shelves mostly stocked up with that same product and choice is pretty much the thing of the past. Minor disruptions might stall supply chains with devastating effect leaving shelves empty far longer

A lot of time at least in my area the store brands are not even available anymore.

Wayang! Prices will come down once you replaced the honchos of NTUC.

Why does the RU-vid preview only show Fairprice house brands, and not those of other supermarket chains?

Prices are just a factor. Quality is important too

I think I dare to assume the house brand cheaps are Fairprice's own chips. Those that sell at $1. The seasoning is really better than the "branded" ones

cna frankly made many good episodesssssssssssss!!!

Personally the trick for me is to mix house/local brands with expensive ones. i.e Japanese frozen udon

So interesting. Especially for house brand food - because for food, beyond the pricing differences, taste is probably the more important aspect for most people. For non-food items like soap, etc. don't think that's actually much difference, boils down to preference & how comfortable you are with a certain brand.

Beat inflation? Increase our salaries to match it then.

Launch a VR Man housebrand. I will support

I do buy house brand eggs

People spend unecessarily on all kinds of special household cleaners. I stick to basics. LA’s Awesome cleaner from the dollar stores works better than anything and doesn’t have an annoying scent. Soft Scrub, alcohol for cleaning glass, and toilet bowl cleaner. That’s it.

House brand's quality isnt that good. Ive been using house brand softener for my laundry, its dirt cheap only $0.7 per package (compare to branded ones who cost from $1.1) and i admit the product is not that good but it doesnt bother me much coz i still use perfurm when i ironed my clothes.

I myself use Sam's club's own brand's organic products, but this show is quite shallow in its approach. I was hoping to see some real comparisons. if you're comparing eggs and rice you don't compare the protein content or carbohydrate content, that's pretty obvious it wont be so different. you need to compare the quality in terms of antibiotics, heavy metals, pollutants etc. the same goes for the dish wash liquid, of course both types will "clean the dishes" the real thing is wether it leaves any chemical residues that could be harmful for health.

I have no problem with supermarkets own brand, have been doing it for maybe over 20 years.

Now is the time tp buy less . Do not buy only what you want only what you need.

If these house brands are sold in Malaysia, these brands are also considered having better quality than our home brands!

Use laundry powder instead of laundry liquid to save money?

As long as the quality is not low and the price is cheaper, why not? Gonna teach the big brands a lesson that we are not needy of them and we will not bow down to their price manipulation.

Some things I ok with house brand but some of the house brand the quality isn't that good. For example if you try 玲玲卷 the soybean roll, Fairprice brand one taste odd compared to other brands... So rather then always looking at price, sometimes it's really preference 🤔

I recently had a tough time wrestling with a FairPrice brand can of tuna. The lid just didn't come off as easily as Ayam brand's. On the quality of eggs, a big unanswered question is whether the protein content approximately matched what was declared on the packaging.

it is called home brand in australia's woolworths

Branded products are costly than house brands mainly due to the overhead, labour, packaging and advertisement costs attached on it.

Brand manufacturers has to and must make house brands for the various supermarket chains. If not, these brands would not be allowed into any of their stores. So you can have gardenia bread sitting alongside house brand breads that gardenia makes for the chains.

Actually i made the switch to house brands not necessarily on the price. The potato chip for instance, of fairprice one has less MSG, seems to be more healthy.

Once house brands disappoint consumers they risk losing them. I sometimes shop at Walmart but have found that their house brands were inferior then branded ones so I am cautious in buying it anymore.

It all probably comes from same supplier and possibly same packer as well. Label changes.

lmao I have always been buying house brand. Looks at their nutritional content and ingredient, they are like nearly identical with branded.

Maybe price is lower but in some products quality is also lower

It is nonsense to project House Brands as equals to premier product ~ especially potato chips: “Torres Selecta” Also not all Almonds r the same, there r grades n place of origins~ American Almonds r big n tastier. There is a price for everything ~ it is what you deem worthwhile. Food items is the lowest priorities to thrift. Cutting restaurant trips, snacks/cakes, clothings r more crucial.

Does Singapore have Aldi supermarkets?

We also have "house brands" in the Philippines, particularly in SM, Puregold and Robinsons the 3 biggest chain of supermarket/grocery here. It is true that most of the house brands are cheaper than those more popular or what we call "branded" items, however it is not all the time. In SM, they have this coconut cooking oil called SM Bonus coconut oil and the price of it is actually higher than some of the branded coconut cooking oil. It maybe beneficial to some consumers but I think this practice is killing some other brand names. Back in late 2000's or early 2010's, SM tried to convince Colgate Palmolive to be sold as SM Bonus products in SM supermarkets. But Colgate-Palmolive did not bite on the offer, hence, their products were temporarily banned in SM. Several months or I think even a year that you cannot see any products of Colgate in any SM stores. According to some news I heard from some of my marketing colleague that Colgate did not accept the offer because they do not want to lose the brand recognition for their products. So during that time whenever we buy toothpaste in SM its always close-up or some of their competitors. But everything is back to normal now.

When I was working on a retail department before...."some" of the house brands are well-known brands but they just put the name of the store in order for the price to go down. Not really sure how my previous company and that "main brand" come to an agreement but that main brand is also being sold on that same store. This is only an example so that it will be easier understand....for example your store name is "xyz" then this company have the "XYZ toothpaste"... little that they know that the xyz toothpaste was made by "Colgate" but branded as a house brand. So they have the xyz toothpaste and colgate toothpaste that is being sold in the store. That is only an example....I use toothpaste so that it will be easier to understand. I am not telling that all stores do this....but "SOME" stores do.

The use to be cheapest NtucFairprice house brand 3in1 Coffee increased from $3.25 to $3.60 and now to $4.10 within two months...

For house brand, it is just re packaging. Especially for food, i wont consider house brand, i think let the expert do the thing. If you are a supermarket, lets just stick to what you are good at. In term of price, it is obviously cheaper, but the source is the question.

of course, often there isn't a difference at all

the fairprice potato chips are the bomb tho

They never talk about the household detergent, the brand 2 isn't clean.

As long its not baby's formula from china 🙈

i am only buying house brands or generic since 2010 .

i havent bought name brand sodas for a year now. double the cost is not worth it

Singapore got nothing. Everyday are waiting Malaysia to delivery foods for us 😔😔. So many boss earning money then Singapore buy Singaporean buy again 😔😔.

Housebrands mostly made from famous brands but labeled only as Housebrands.

Some House Brand are actually very good but not all.

People will be shocked when they find that some house vs branded products come from the same factory. It's the same with pirated branded clothing. Alot of them are made from the same factory. Branding has been playing with people's perception for many decades.

The presenter's facial features and attitude reminds me of Vivica Fox!

Lol toilet roll not really necessary 😂 a water hose and soap then towel good enough.

Brands develop products and they become popular, the supermarket then puts their homebrand product next to it at lower cost. Any product that becomes popular gets undercut, it's simple and effective but surely has some consequences

I believe we have no choice to buy more generic brands to beat inflation.

oh boy.

*Another great documentary by CNA Insider and this is so informative* 👍

When i started seeing eggs and rice comparison btw house and branded. I laughed. No much difference between 3rd and 1st world just branded words. We have them called store in Nigeria .

killing the local manufacturers business in Singapore with house brands..

House brands save marketing money and put it to make a comparable product at a lower price.

TLDR: buy house brands for products that you don’t really care, but need to use them.

Buying brand= buy product + buy brand value Buying house brand= buy product

What is the profit margin for House brands? Do they make more money because it is not a Branded product?

Unfair price not good. Buy legit brand expensive or buy unbranded from neighborhood stores.

Actually the quality not much diff,the diff only the price and packaging.they bought bulk from direct supplier and repacked it back.

as usual 😌PR campaign for gov again

I just shop at Costco

I’m just here horrified to see the oil being poured down the drain. 😩

To save cash cause I don't have much cash, on weekends I drink just plain water and instant noodles for my meals. =(

at the end of the day, toilet paper is toilet paper

House brand quality is very poor. I would swear and curse 95‰ of the time when I bought and consumed. I have since tried avoid buying. Price comparison on quality is definitely down the drain. The comparison in the video is trying to lead people to think house brand is no different. I completely disagreed.

Hi all remember the $75/pack whole NTUC chicken. We will never ever forget it Ntuc... Why not have NTIC house brand frozen chicken?... Cheapskate. Trust is not easy to return.