But the movement Is bought In and not at the heart of Bell & Ross? sw300? Therefore no soul. Good looking watches but please produce your own movements.Then the brand will really become desirable.
Omega uses modified ETA calibers, Tudor uses Kenissi calibers, both brands arguably the same position (price-wise) as B&R. Main difference is that B&R are mostly independent. If they were to invest in an in-house manufacturing, their watches would triple in price. Even VC and AP doesn't make all their watches in-house. As long as the movements are accurate, reliable and well-finished for the money, I personally don't think it should matter, especially at their level.
