Bespoke Shirtmaking By The Last Generation Of Italian Tailors 

Wow! He makes amazing shirts, loved the video. Thanks ❤

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The thing is, it all comes down to economics. Such bespoke shirts are extremely expensive and not nearly as long lasting as a bespoke suit. Hence, we see very thriving bespoke suit companies while you hardly hear any bespoke shirt cutters. Also, made to measure shirts are very common in Pakistan, India and Bangladesh for this very reason... they are cheap. Not exactly as cheap as mass produced ones but an average tailored shirt in subcontinent will cost under USD50 (including fabric). I am certain the gentlemen in the video charges several times above this and, thus, its not economically viable for majority people to spend this much just for a shirt. I admit, the type of customization, materials used and the quality of stitching will obviously be no match but at the end of the day, its still a shirt. Since I mentioned about bespoke suits, what most British bespoke cutters did is that they have categorised their service, such as Bespoke, Semi-Bespoke and Made-to-Measure and each category is offered at different price point. This is the main reason that allowed them to survive in today's mass produced manufacturing. If I want a suit that fits me perfectly but I cannot afford a fully bespoke service, I will opt for Made-to-Measure.

PLEASE add the link for the artisan in question. Also the music is unnecessary and distracting. It is not adding anything to the video's intention which is to bring new clients to these artisinal businesses.

What is the cost of one of these shirts?