In this video, I explain what social listening is-a newer term in marketing-as well as provide my favorite tool for search listening. In short, search listening helps you listen to and understand the online conversation about your brand. Answer The Public is a great free tool for market research. For more, check out my podcast episode with Sophie Coley, linked below.
× FREE PDF: 100 EVERGREEN CONTENT IDEAS → philp.al/100ideas
× BRAND THERAPY EPISODE #132 → philp.al/bth132
× ANSWER THE PUBLIC → answerthepublic...
Phil deconstructs digital marketing and social media to empower leaders, corporations, employees, and entrepreneurs. His insights have been featured in media outlets around the world, including CNN, Access Hollywood, Entertainment Tonight, and The Daily Mail, to name a few. Phil has worked with hundreds of brands across all industries, including a Shark on Shark Tank, a Nobel Peace Prize winner, politicians, and some of the most important names in entertainment. He frequently speaks at conferences in cities all over the globe, including London, Tokyo, Dubai, Cairo, São Paulo, Medellín, Auckland, Helsinki, and Los Angeles.
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5 сен 2024
