Biggest Marketing Mistake Ever 

STOP SAYING THE AD WAS A FLOP!! IT LITERALLY BOOSTED THEIR SALES BY 23 PERCENT!!

This is the same energy as people thinking a 1/3 pounder is less than a 1/4 pounder

Or don’t talk about how their sales went up significantly after the ad aired????

Someone didn't do their research. Sales worldwide skyrocketed after this.

2020: Disgusting molding ad 2023: Whooper Whooper Whooper Whooper. Jr, Double, Triple, Whooper

It WAS a good marketing technique, their sales went up after.

The whopper is far better than any of macdonalds burgers !

People are dumb. I thought it was a really good and effective marketing plan

Sales went up 23% after the ad, it worked

I thought they were gonna say what they tweeted on women’s day💀

Honestly as a former burger king employee and a current McDonald's one. I would literally choose pretty much any of BK's items over McDonald's if only the BK I live nearby paid better

Developing malls 💀

This is completely false, the advertising did very well actually. They reported a 28% Increase in sales following this commercial's release.

Ah the burger that was served to the health inspector.

That is not why the campaign failed, it’s because a majority of Burger King chains run throughout the globe are understaffed and overwhelmed due to poor management. This creates the perfect mix for terrible service and below par food.

Even if the ad didn't receive much positivity, it's a genius way to say you don't use preservatives

Oh Burger King, you overestimate humans intelligence.

Didn’t change my mind lmao I still buy whoppers on whopper Wednesdays

This video is actually complete cap, I saw a whole video on it and consumers actually responded extremely positively to the ad with the whole anti gmo thing

People: eww mold on Whopper nasty I’m not buying Whopper ever again Also people: mmm moldy cheese yum yum

Another reason I love burger king. I swear all I taste is the preservatives in a McDonald's burger.

Whopper whopper whopper whopper junior double triple whopper crown of my day at BK have it your way you rule

Their sales went up 27% so it was a succes

BK has a monopoly on vegan burgers among fast food chains. Sort of wished I had more options.

If I leave a cheeseburger in Europe outside, it grows mold super fast. I guess it’s only America where they add plastic

Not everybody was dumb enough to really dislike the facts that the sandwich molded because it had no artificial preservatives.

At BK have it your way YOU RULE!

Ad was good Problem is it didn’t give the customers those 5 seconds of attention span and dopamine they so crave for. I’ve studied advertising, going out on a quick limb, I’d say its a good advertising idea, but the wrong execution. Instead of short instant ads people see, it couldve been more of a project. Maybe like a (not too long) documentary explaining basics on how the food contains less preservatives and that its better for you that way could’ve been a better approach for example.

This is why you can’t tell the truth people are stupid and will believe fake stuff

I don’t care unless it tastes good

I'd eat Burger King knowing they don't have any preservatives. Food is supposed to mood people. 7 11 sandwiches also don't mold. It's been 2 months and still looks the same

The burgers don't get moldy simply because they are salty AF and dried up.

No ad could be worse than Gillette anti male ad I still refuse to buy anything with Gillette on it

Can't wait to see until the whooper finished building the mall.

I’m not an American but if I saw that ad I’d rather want to buy it. I actually did try Burger king in my country and it tasted lot better, looked lot bigger than the average burger from McD.

unappetizing? nah. they just believed that you're smart enough not to be swayed to eat a moldy burger. and wise enough to realize the message it conveyed.

That's why you need some CC on videos to explain and emphasize the message.

I kinda understand what Burger King was doing. When I was 13, I saw Supersize Me and in the special features, they had a scene that put McDonald's fries in a sealed glass jar. They also found a regular burger restaurant near to wherever there office was and put natural fries in their own sealed glass jar as well and put both jars next to each other to see how much time it would take for both sets of French Fries to rot. Very quickly, the regular burger restaurant's fries rotted with a lot of mold and the McDonald's fries NEVER rotted EVER. Ever since then, I have never had one McDonald's French Fry. My logic with not eating McDonald's Fries is that if it doesn't rot, what is in the fries if the fries even do contain potatoes? So, to make a long story longer, what Burger King should have done is maybe on their website only show a video showing how long their burger takes to rot when sitting next to "another burger brand". I think the mistake was showing it on widely distributed commercials instead of doing it strictly on their website on a video that viewers would have to choose to watch.

Fire all those people in marketing and sue the Advertising Agency as "never to have contracts ever again with the company Burger King" for loss of revenue.

Imagine eating a burger and suddenly seeing a rotten burger on the ad.

Dammit now I want a whopper.

Everyone talks about how this ad was a mistake but doesn't bring up how it significantly increased sales for burger king

I stopped going to McDonald's a long time ago when I had to deal with a racist employee

No, burger king actually did really well with this marketing campaign, the worst marketing campaign goes to pepsi during 2020.

This is very disgusting, I was traumatized when I first saw mold on food and don't even fricking care about Preservatives in my food 🤮🤮🤮🤮🤮🤮🤮

Getting rid of the Texas dbl Whopper was the dumbest move. Glad to see it back

what are you talking about "nobody wanted to buy the whopper after this ad", literally their profits skyrocketed after they made that ad

What's funny is I worked at a bk when they first came out with the king and we gotta stack of buns that we're missing the middle piece and were told not to throw them out, the top bag was already opened and it sat there for 3 months and barely even got hard smh so that's not entirely accurate unless they changed it which I doubt...

actually whether or not it molds depends entirely on the size. if it is too big it won't dry out in time, thus mold

Basically, around the world their sale gone up but not in the US. Another example of failed educational system

The majority of people is so superficial to deny the good marketing.

We all know that Burger King had amended their mistake by making the best Ad of the year

I went in to a Burger King recently and they say sorry we don't accept cash.... Ok then you won't get any from me! Crap food there anyways..

This was actually a very effective campaign 🤓

The marketing was unique and smart, only the people were un-smart to figure the whole thing out

the mcdonalds burgers didn't develop mould due to the nature of having little moisture. You can easily have a mcdonalds burger go mouldy by leaving it in a plastic bag in a warm climate.

The marketing dept should examine and copy good ads. Like In N Out had a girl dressed in 50s clothes eating an I N Out burger, smiling. You got the message it's an old fashioned burger, it's has appeal, it is a good experience. Now how is a moldy burger tell you that? Wendy's got Dave looking all daddy and talking about the real Wendy's. And they don't serve frozen meat. Karl's has a girl in bikini washing a car and eating a burger. Don't know why.

I'm glad I've never seen this commercial. I'm not always on tv or social media.

Truth hurts. The King tells no lies. Hail to the King, baby…

Just proves people can't handle the truth....even if it's killing them.

I usually don't get whoppers because they always come lukewarm by the time I get them

Little bit of dishonesty here. McDonalds smaller burgers don't mold because they already have a low moisture content overall. It has nothing to do with preservatives. It dries out faster than mold can start growing. Take their larger and wetter burgers like the quarter pounder, or big mac and they do start to grow mold.

imagine being people disgusted by nature 💀

It's a good marketing technique, they show the good quality of their food, and smash the competition while doing so.

Do you remember that US citizens are those that made the 1/3 pounder retire from market because they thought it was smaller than the 1/4?

*it’s a old lady that still has her first ever McDonald’s sandwich in a box and it’s still in the same exact shape she got it in 20years ago*

People are dumb, it’s like when A&W’s 1/3 pound burger failed because Americans thought quarter pounders had more meat…

Honestly, most creative AD I've ever seen a company pull off...and is actually effective Burger King ADs are a W and RULES

What did they expect from people that thinks that a 1/4pounder is bigger than a 1/3 pounder. 🤷‍♂️

just like campaign by politicians, people love to hear lies

I love how out of all the restaurants Burger King is like ight we gonna show them how real we can get. Then shows everyone that their food can mold.

That is not BK'a worst advertising campaign. The "Where's Herb" campaign from 1986 was way worse. They made the employees where 'Where's Herb" t-shirts but none of us knew who the heck Herb was or paid any attention to the promo which flopped so badly that we only had to wear the shirts 2-3 days.

I think it would’ve been a great marketing campaign had the time lapse included a second burger from the competitor. For example, there’s a guy who has a 20 year old burger from McDonalds, and it looks damn near the same as it did the day he got it. Comparing it to that, I feel, would’ve driven the message home.

If they didn't use magnets in their next ad campaign they sure missed a good opportunity to do so.

I no longer crave burger king because the taste changed as prices go up so I switched back to the Philippine Jollibee burger which is cheaper and now tastier.

What do you call the quarter pounder in space ? There is no quarter pounder in space . There's no gravity.

I used to buy from KFC and McDonald's but one day there were a few pieces of KFC chicken leftovers after a party and I put it on the terrace of our house for crows, but to my surprise, even after a week neither the crows or ants wanted to eat it. I stopped eating fast foods after this incident.

People ain't used to fully organic stuff anymore

I found MC D's chicken nuggets and fries, still in bag under the wife's car back seat, somehow it was left under there for at least 8 months, I took it out as the car was disgusting, mould and mushroom growing on the seats and carpet, milk spill, yoghurt etc... I opened it to find food that I could have heated up, handed to someone and they wouldn't have known... Only I'm guessing the chicken gunk, nuggets would have killed them. They looked like they were just bought

"they went as far as saying..." saying what?

BK Forever just walking into McD disgusts me. Quite literally the first thing you do is slip on grease on the floor

Burger King is THE number one fast food joint. I've only had one bad experience and that was in a hood Burger King. I can't count how many times I've had a bad experience at MCdonalds.

Just SAYING "no preservatives" is fine, but BK taking it to that level was REALLY DUMB

"I'll have a number 9" "a number 9 large"

I must have missed that one I don't remember see it on television ever

I hate it when my food develops malls.

Budweiser now holds that record.....

They should have just showed people’s reactions to looking in a bag with a moldy burger inside of it… you don’t need to see all the grossness just imply it. And then put in some funny clever line that says “hey, I think the McDonald’s burger not molding after 6 weeks is a lot scarier” something along those lines, people would be able to infer that the BK was moldy. Oh well, next time - hire me, BK

Don't knock it till you try it... A moldy burger is quite the disinfectant

Remember in 2021 when BK said they were going to sink Chic-fil-A with their own chicken sandwich? That hasn't aged well either.

That McDonald's thing was so silly though. The burgers dried out so obviously they wong grow any mold; preservatives or not. News flash mold only grows on damp things.

Burger King's problem ain't the food. It's the prices ,shit service etc.

if I show my mom's food got moulded, maybe my mom will let me eat out 😂🤣

Yeah, stick to flying flame 🔥 grilled patties and a salad flying through water... and a sesame seed bun, which for some reason acts like a claymore as they stack it on top

Like many, I thought it was a brilliant ad. We need numbers and reports proving that the sale went down because of the ad.

This ad campaign is taught in my marketing lectures. Its one the best and has been studied as such countless times

Ofcourse it would be a flop in US, considering the avg IQ of the people in the country. The AD was a hit worldwide.

There's more mold in their kitchens compared to that single Whopper alone.

Burger king always have dumb ads! I remember one that had chickens making annoying chicken noises! it just doesn't sound delicious for humans unless the ad was marketed for coyotes or hyenas!

People so into that 'good looking ' culture they've lost their minds .