This season we were inspired by the fascinating and friendly people from the South African Ndebele tribe who welcomed us into their colourful homes for what was an incredibly culturally rich experience. The village inhabitants adhere to traditional customs and paint their rondavels so beautifully and dress so ornately it was no wonder we were inspired to design a collection incorporating their tribal patterns, colourful painting and impressive beadwork. The Neon Safari collection is our take on Africa meets the beach.
The hopes and dreams of the young women and children helped us form the basis for the season to tell a beautiful story, with a lot of the young girls dreaming of one day becoming journalists and doctors. Billabong is working with the people of Mapoch to purchase their handcrafted pieces, including their beaded friendship bracelets, placemats and tribal dolls to tell their stories in our stores.
It's our way of giving back and thanking them for sharing their stories and inspiring our range.
1 окт 2024
