Biomimicry--a tool for creativity and innovation--has the potential to transform business practices to be in harmony with nature. Professor Jakki Mohr, Regents Professor of the University of Montana, provides many examples of how biomimicry is used to develop technological innovations, including: Qualcomm's mirasol display technology, creating vibrant color based on the butterfly wing; Swedish Biomimetics 3000 uMist technology for industrial sprays without VOCs based on the bombardier beetle; Greenshield Technology's waterproof fabric finish based on the lotus leaf, and Ornilux Birdsafe Glass based on UV reflective strands in spider webs. Her research and projects with companies commercializing biomimetic inventions and infusing biomimicry into their innovation processes provides insights for success. Interface Flor, with its line of Entropy carpet tiles, is a shining success story in the world of biomimicry, based on not only its use of biomimicry in product innovation (patterned after the forest floor), but also in its infusion of sustainability through-out the company.
Jakki Mohr, Ph.D., is the Regents Professor of Marketing and the Jeff & Martha Hamilton Distinguished Faculty Fellow at the University of Montana-Missoula. She is an international expert on the marketing of technology and innovation, and the co-author of a book on that topic. Motivated by the desire to bring the promise of new technologies to solve social and global problems, she has worked with companies and universities worldwide in strategic market planning to commercialize innovation. Her most recent interest is the field of biomimicry. Funded by the Marketing Science Institute out of Boston, she is studying how companies can successfully use nature-inspired designs to solve technical and engineering challenges.
About TEDx, x = independently organized event
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.*
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28 авг 2024
