In this episode of FounderMetrics, we chat with Alexandra Lunn, the founder of Alexandra Lunn Studio.
Alexandra shares her journey from running around her dad's wood workshop to founding her own design studio in London. She talks into the importance of brand strategy, visual identity, and the narrative behind a brand. Alexandra talks about working with big names like Penguin and Claridge's, the challenges of building a business, and the evolving role of AI in the creative industry. Tune in for valuable insights on creating brands that truly stand out.
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00:00 - Introduction
00:48 - Alexandra’s Quick Intro
01:59 - Inspiration from Early Life
04:18 - Journey After University
06:11 - The Definition of an Entrepreneur
07:19 - Working with Big Brands
11:31 - Client Base and Returning Clients
13:23 - Turning Point with Anderson Harris
16:39 - Importance of Strategy in Business
18:25 - Networking and Marketing Balance
21:23 - The True Meaning of Branding
22:38 - Working with Employees on Brand Strategy
24:01 - Deciding on Tone of Voice
25:43 - When to Start Thinking About Branding
10 июл 2024
