Blockberry Creative's DISASTROUS DOWNFALL - A long time coming?  

Just heard the news about Blockberry trying to suspend Chuu's activities! Not sure what Blockberry is trying to accomplish here, but they would certainly be better off saving their money and paying off their debts! What are your thoughts on the issue?

BOYCOTT BLOCKBERRYCREATIVE LOONA IS 12!

The Loona pre-debut and debut days were honestly so magical to experience in real time, it sucks blockberry had to ruin things but free my girls!

crying cause i've been wanting you to do a "i learned every loona dance" ever since you started the series a couple years ago and u finally talk about loona but it's over THIS mess 😭

I think you could have given more context to the "abusive language" thing. I know the staff were in a hard position, but some of them were genuinely horrible to Chuu, making jokes about her intelligence or making ridiculous demands when they knew she had solo schedules. Even when they renegotiated, she was mistreated. And there were also some mistranslations when it came to what she actually said. For example, they said she asked if they would care when she k*lled herself, but she never said that. She asked about if they would care when she was dead. I personally can't blame her for saying the company was pathetic, and I believe that is what she said, not that the staff themselves were pathetic.

Orbits are seriously powerful, they managed to get almost all kpop fans to stop watching anything that bbc out out, including past videos, that would possibly risk bringing them revenue. I can't imagine any other kpop fandom being that dedicated to create such a strong success rate!

UPDATE : ALL THE GIRLS MANAGED TO WIN THIER LAWSUITS Heejin, Haseul, KimLip, Jinsoul and Choerry are now under MODHAUS and are named ARTMS (oec recently had a comeback and its rlly good!!) While Hyunjin, Yeojin, Vivi, Gowon and Hyeju are now under CTDENM and are named LOOSEMBLE Finally Yves is planning to go solo Chuu is in an entertainment company called ATRP

Blockberry is that Star Wars meme where Anakin says "you underestimate my power" and then gets his legs cut off.

I think this is a complex situation. Some things I want to point out is: 1. LOONA's pre-debut project did not cost 10B Won. This was a marketing ploy. Instead, it only costed closer to ~2-6 Billion Won instead. Depends on who you get your information on: Jaden Jeong says its closer to 2B Won while Dispatch calculated 6B Won. Still a high number nonetheless. 2. I truly do not believe Blockberry was going broke. The thing about the LOONA project is it WAS profitable. The LOONA project from 2016 to 2022 made 18.2B Won, with the costs being 16.9B Won. This means they at least made some profit. FURTHERMORE, the company was earning more money off LOONA's contracts. With the split of 70/30, they were making a lot already but with both parties contributing 50% of the costs, they would make more, and the more the LOONA members worked, the more they would get into debt. They would have paid off their debts if their contracts were fair. This story is not about a company going broke, more a company being greedy.

16:20 As an orbit since 2018, this was especially surprising to many of us as for years we were used to LONG droughts of content and comebacks. For so much content and schedules at once it was overwhelming for us and ever since queendom had begun we’d constantly been worried the girls were overworked. And it just. Never. Let. Up. Experiencing the world tour was awful seeing the girls injured left and right and given no rest. How are we supposed to enjoy a concert when the girls before us were suffering?

The aftermath of this video [Updated] Odd Eye Circle(Kimlip, Jinsoul and Choerry) redebuted with 'Air Force One' Heejin and Haseul signed under ARTMS, the same company OEC is under Loossemble (Hyunjin, Vivi, Yeojin, Gowon, Hyeju) debuted with 'Sensitive' Chuu will redebut around October, after her signing with ATRP Yves is planning to sign under a new company, she currently lives with her sister and is working on new music As for Blockberry creative, yeah Google Maps said theyre permanently Closed

I remember when BBC was posting the comeback images on Instagram, all the comments were like "stfu free loona" or "loona is 12" and one person just posted the lyrics to heart attack on every single image

My understanding is that the leaked text messages didn't show Chuu using curt language with STAFF, but with MANAGEMENT. I think that puts a different spin on it. She was annoyed and frustrated with the people who had been mistreating her, not with some random staffer or contractor.

It's crazy everytime you think a Company can't get worse everytime another Company shows up to prove you're wrong.

Honestly it's so sad to see Loona in this state. All the members had lots of potential and so much to offer, and they had some great tracks (Hi High especially!). At this point Loona needs to get away from the company asap, and I hope the members are successful in their lawsuits. I love your content, your videos are both informative and extremely entertaining btw ❤️

I went to their London show, and the girls did a great job in a bad situation, but it was SUCH a shambles. I'm not a major Orbit but I love their music and the girls. 3 of the girls weren't there (Haseul, Choerry, Chuu), and the others were all in various degrees of sick or injured. Yeojin had to sit at the side the whole time due to her ankle injury, Olivia had to walk off stage a few times (probably due to her hip injury) and a few of the others had to walk off a few times too. Venue management was crap too - Yeojin had to go backstage to ask for the AC to be turned on after the girls and their translator had to tell the crowd to signal to them if they were going to faint - because the staff weren't doing anything, just standing their laughing and giggling! None of them should be in that position, and certainly not having to do it in a language they don't even speak!! Its a testament to how talented and hardworking they are that the show was still fantastic. Heejin and Kim Lip in particular really held it together for the rest of the girls. You could tell how much they cared about each other and Orbits. Also, ALL of the Orbits booing when the venue tried to force us to do a minute's silence for the Queen was VERY funny, 100/10, well done everyone.

Just a few corrections. I wish you had actually reached out to some Orbits to fact check some of these. 1. Blockberry has never once been one of the most “respected companies in the industry”. Their parent company’s reputation has always been looming. 2. Blockberry’s foundation coincides with Jaden Jeong, their original creative director, suggesting the formation of a group like LOONA to Polaris. He shopped the project around to various companies and Polaris was the one that accepted it. He had already worked with Polaris for Ladies’ Code. Blockberry was formed because it was an extensive project and they needed an entire different assemble to realize the project. 3. Jaden only became a “renowned” creative director after producing LOONA. He was definitely not a household name prior to that. 4. LOONA’s debut was NOT that expensive. As their former creative director (Jaden) admitted, the company lied about the debut expenses for marketing purposes, and it worked because that lie is still being spread around like fact and people wholeheartedly believe it. He admitted LOONA’s debut cost around $1.5 million which is honestly average for a K-pop group. By spreading this lie you’re only supporting Blockberry’s lies claiming the group took too much to produce so there was no way they could ever pay the members or the staff. 5. Blockberry DID have the money to carry out this project. They had SEVERAL investors, and got into lawsuits with them (for example, the Japanese Donuts company) because they didn’t comply with the investment contracts. The money wasn’t ever being used on LOONA and the company, the CEO was and is stealing it. Like you said, Blockberry was ordered to pay Donuts back, the CEO then named his wife as an acting CEO so the court couldn’t have access to his assets and remove them in order to pay the investors. 6. Orbits have NEVER supported Blockberry and never raised any sort of funds to help the company. Our gripes with Blockberry started way back during their debut year when the members weren’t even allowed to use VLIVE and Twitter. We literally had 0 communication with the girls and would go days without hearing about them. The girls were also put under crazy diets and ridiculous work schedules.

the remaining 7 members of LOONA are in the process of appealing their cases, i can't imagine bbc trying to utilize a 7 member version of LOONA, i know they'll win and leave. vivi's case is a cause for concern since she'll be deported if she attempts to leave, being the only foreign member. i'll wait for the rest of my life for all of the members to come together again and perform as 12, but the chances of that happening are slim. i will support whatever the individual girls choose to do in their future endeavors! great video ♡, you highlighted a lot of the early poor business dealings that began their downfall that i'm sure a lot of people aren't aware of.

We stopped calling them Flopberry Creative a while ago lol. We've now switched to Sh!tberry or B!tchberry. Doesn't rhyme, but it still works. 🤣 Also love the video! Your'e one of my inspirations for my videos!

Me realising that when I streamed LOONA's music in the day that I was actually supporting the Korean Arms Industry 💀

UPDATE: officially ALL 12 members have filed an injunction against BBC! At first Hyunjin & Vivi didn’t file (for unknown reasons; probably something to do with Vivi’s work visa) but now they have both filed meaning all 12 members have filed! This means they can all be freed from their contracts! Currently only choerry, kim lip, jinsoul, and heejin have immediate freedom from BBC UNTIL the final verdict. The remaining 11 members can win their case against BBC!

Evangeline, I really love your editing. You're really very good at it.

thank you for the background on the ilgwang group, i’ve been an orbit for 2 years and never knew the details about them until now

RIP Loonaverse. it was fun (the concept not the mistreatment of the girls) while it lasted.. it was really fun. I miss Odd Eye Circle.

Cant’t wait to watch this video. Great video as always and I love your transition for part 1.

I’m a 2nd generation Korean American born and raised in los angeles, and i dont really keep up with korean news, especially kpop, but u have given me a greater respect and understanding of korean entertainment and culture. Thanks ploopy, and keep up the awesome work!

Update: All twelve Loona members are free from B**chberry Creative and Odd Eye Circle will be releasing new music soon.

I went to their concert in Reading, PA and although it was great to see them perform, I felt so bad for them. Especially since I had just found out that they were victims of horrible fan behavior prior and you could tell they were tired and didn’t want to be there. I was debating on whether or not if I should go because when I bought the tickets I thought I was going to see Chuu as well and then they announced that she wasn’t going to be there which was extremely disappointing to me because I had paid to see all 12 not 11. And I’m an introvert the concert was packed so I didn’t get a chance to buy any merch and there were way too many people than I thought. Like the Dreamcatcher concert I went to a month before was amazing and I thought the Loona concert was going to be like that. But it wasn’t planned that well at all. When Loona disbands (which I have a strong feeling they will), I will definitely follow the members wherever they go

The only thing I’m sad about is not being able to hear those unreleased songs. Wish they could’ve been released under better circumstances. But shitberry dug their own graves, so I’m very glad that the boycott worked since those girls deserve better. Especially because of the impact they had

Im so glad there all free now

im worried for vivi and hyunjin

I never noticed the acronym of BlockBerryCreative as BBC…

Was actually following this myself for the most part but it makes a world of difference to have someone compile and explain everything in a cohesive timeline like this, thank you for that! I know Loona was supposed to have a concert in Japan in March, wonder if that got cancelled yet. Last I heard it was still on but “participating members subject to change” 😂

I'm really really concerned for Vivi throughout the whole lawsuit situation. I heard there's a chance she could be deported if she leaves the company. I hope she'll be alright.

I doubt that Blockberry Creative are gonna survive all the debts and everything especially because they owe parts in Europe money as well and I think they should just let the girls leave because they shouldn't be overworked and not even given anything in return and it's their best interest.

this is what happens when an agency becomes so arrogant that they no longer can accept ANY form of criticism.

whichever company the girls all sign with when they get out of blockberry could make SO much money by debuting them together again, even if they don't have the name loona or anything like that. really really hope that the girls and the staff can make it out of that shit company safely

This needs an update. The appellate court ruled in favor of chuu just recently. In that decision it was stated that chuu AND the rest of the girls generated income, but BBC made it impossible for them to get ANY. Everything bad that has happened is because of the company. They were not doomed from the start. They're success was stifled by their malicious and greedy company.

I love your long-form content, cant wait to watch this video!

I am so happy that Bebez escaped bbc. They debuted as a 5 member group under Home official, few days ago. The group name is Geenius and debut song in Voyage. Really cute and refreshing song. Also they singed live at music shows. So pls support them if you want, they are so underrated.

And now the company is trying to blacklist the Loona members. I hate this company!

I believe the girls will be freed from this hellscape of a company someday, but I don't think BBC's shenanigans are stopping anytime soon. They may change their name to try to dissasociate themselves from the public's views on them, then debut a new group and repeating the cycle. In that case, hopefully us orbits can warn new fans about their shady business and make them disband rather quickly. But I wanna be optimistic and think that they'll give up in the entretainment industry and they'll leave young impressionable girls (or boys) alone

I’ve just found out about Loona a few months ago and like their choreography and music.. hate that they were mistreated

Thank you for drawing attention to this. Since this video was made there’s been a new development: bbc is now going to a government agency to try to get Chuu, Heejin, Kim Lip, Jinsoul and Choerry banned from working in the entertainment industry at all. They would gain nothing from doing this - not even good PR, as other people across the Korean entertainment industry are drawing attention to it and speaking up in support. The only reason they seem to have for doing it is outright cruelty. They’re upset they didn’t get their way and now they won’t let them go peacefully - and they want to keep the members who are still fighting for freedom in line. I have hope they won’t win this, as they literally lost their lawsuits with these girls already and obviously don’t have a leg to stand on, but it doesn’t make it any less despicable. Blockberry Creative should burn in hell.

I hope people will stop stanning companies. It makes no sense, Stan groups not companies!

Can we get an update on this?

I’m not a fan of LOONA, but I’ve heard a lot of good things about them and their talent. It’s a shame that they went through this. I pray that the members, company staff and anybody connected to Blockberry Creative get free of them. My guess is that Blockberry is gonna go belly up. It’s only a matter of time before they would have to shut their doors and give up the ghost. Only time will tell.

I never knew BBC was once respected haha

Absolutely love your videos! (Ty for keeping me [someone who lives under a rock] updated)

YESSSS i’ve been waiting to hear your take on this

Great timeline and breakdown, Evangeline! Thanks for the work you did on this!

Thanks for giving a detailed and in-depth explanation to this topic! I see now what the hype for LOONA was all about, that's an incredibly ambitious project. And it makes me happy to hear of a fandom that respects and treats the artists like actual people and not just commodities. I don't actively keep up with KPOP news but still have a general interest for the industry so I always look forward to hearing about it through your videos. You manage to keep them so interesting and entertaining while still being respectful to the people involved. Keep up the good work, Ploopy! ♥

I was thinking is there any company with no controversies. Now i'm thinking that all companies that seem good are hiding their problems and issues so I don't think that there is any good company

It's sad for us Orbits to see how this whole situation unfolded... We had so much hope at the beginning and sadly, Blockberry turned out to be like this. I'm really sorry for the girls and hope the best for them! Thanks again, Ploopy, I love your videos :)

As we saw with TS, Stardom and Spire Ent. its either one way or another: they end up going bankrupt and close down or they ignore the whole scandal and debut a new group after "changing" CEO's, rebranding or building a subsidiary.

What an informative video! I kinda followed the story but had no idea about these details

As an orbit, I loved this video. Tysm for this video Evangeline!

Thanks for this video! It was very informative!

Hey just got here! Love you ploopy! Missed your content! Here we go again…lol

I was waiting soooo long for this video to come.... Finally......

They won the lawsuit!!!

Also I love your style!

Loona was one of the first kpop groups I’ve ever stanned, and were one of my favs. It breaks my heart to see how mistreated the girls were while no one knew. I’m glad more of the members are standing up for themselves, and I hope they leave as soon as possible. Loona had so much potential, but it’s been wasted due to terrible management. Btw love how thorough and detailed this video is Ploopy!!

Wow I didn’t know any of that shady information about Blockberry’s shady parent company. Always appreciate the in depth research Evangeline!!

14:19 , as an orbit, i feel like this needs more context. even though a lot of things have been exposed about BBC's situation as of now, most of the things we knew about their finances were pieced together from very little and sometimes conflicting information. like how the story of blockberry spending 10 billion won on the loona project was recently revealed to be a lie. at the time, most fans were led to believe that the money for loona came from investments and they didn't have to pay all of it back until the donut scandal. also, the saveloona hashtag came out because loona had a year long hiatus and were sued by Donut because BBC didn't let them come on the app's livestreams in 2019. the news of staff members not getting payed came way after that (2021). by that time most of the fandom already hated BBC for long. BBC's mistreatment of loona was obvious by 2019 when they mishandled loona's album productions, or when members started revealing that they weren't allowed to eat much during subunit promotions, their lack of comebacks and announcements about haseul or even normal kpop group content, the fact that the company only had 19 staff members, etc. boycotts have been discussed so many times over the years but we ultimately backed down for worry that the members would get hurt the most. ofcourse now that its revealed that they weren't getting payed at all, we had no reason to keep funding the company.

another great video! I love how in-depth your explanations are, and you're the only creator I trust to have good information! Also, where did you get your shirt/sweater??

A lot has happened in the last 24 hours. We need an updated video.

Well detailed informative analysis on the Shady History of Blockberry Creative and hopefully the Loona members will continue with their careers with support of each other fans and the media

Yesss a new videooo:))

ploopy/Evangeline thank you sooo much, i literally screamed when i saw you made this video and i'm so happy you're doing this because i remember asking you this and i'm also happy you did it when there's more information. plus you are my favorite kpop youtuber and i was really happy that you made a topic on my favorite kpop group. this is why you're my favorite kpop youtuber, using your platform to bring light to problems in the kpop industry ❤❤ also another thing is, the members were not only not getting paid, but they were abused for years and people stopped having respect for blockberry since around 2021. most of the members were starved a lot during their predebut days, with videos of them saying that they're hungry and people talking about how skinny they looked, and them talking about their extreme dieting that they had to go through while they were trainees and still growing. even after this and when loona was decently big, the company kept on turning down promotions and activities that could've helped with money and made loona bigger- hyunjin even could've signed to be on a kdrama but the company turned it down. they've been setting them up for so long. and another thing, the world tour was the fault of bbc and mmt, and a lot of fans were angry at the mismanagement on both sides (mostly mmt though for the world tour). additionally, they made a TON of revenue from the world tour but Loona members and staff were still not getting paid.

HUGE UPDATE: loona is officially free from blockberry but still boycott them

I read that the fan boycott was so successful that the company's merch shop was shut down and people didn't even notice for like 3 days lmao

I BEEN WAITING FOR THIS SINCE U POSTED THE IG STORY OF U DOING MATH🤩🤩🤩🤩

I always used to joke that suppourting Loona was a good way to go broke and apparently that's just what happened with Blockberry Creative.

OMG IM EARLY. HEY GIRL I LOVE YOUR VIDEOS

I do want to say blockberry has had lots of critiscm even during predebut. Like wanting to make loona a 'mysterious' group and thus not letting them do any activities and making them diet.

Well done, as always.

93?????? AS IN NINE THREE???? Those are CRAZY low numbers, really shows the power of fans

omg i was so bored, BUT YOU SAVED THE DAY WITH ANOTHER VID 🙏 can't wait to see what mess you talk ab this time

It has now been reported that the two remaining loona members have also filed a lawsuit to get out of there.

an apocalypse could be happening and youll find orbits organizing themselves into a single file line 😭 ive never been into such an organized yet chaotic fandom before but i love being part of it. its just sad that we had to stick together through a boycott of all things

Thank you for posting this video. I saw just hours after this video was uploaded that Vivi and Hyunjin both filed lawsuits against BBC for the same reasons as the other members. Just FYI.

Im really proud of orbits, doing what we can for the girls. I hope the girls will be fine, thats all i wish for

oop time to quickly add this to my watch later

Not a LOONA stan, but when a company resorted to slander their artist in a media press release statement, it's apparent even to a non-fan that this company is BAD

PETITION TO HELP LOONA: Currently, Orbits have been in contact with LOONA’s law firm who have green-lit our petition and said that it will be helpful in legal proceedings. This is our biggest chance to help the members. The petition is meant to help the injunctions of the remaining members. Please print out and sign the petition following the instructions closely. Handwritten is important. UnionLOONA is a joint collaboration between foreign and domestic fans for organizing boycott efforts. Information can be found there.

Let me start by saying that I enjoy your content, keep up the great work ☺️ Flop Berry Creative needed to be shut down expeditiously, speaking as an Orbit because our moon girls deserve so much better! The company trying to debut both a new girl group AND a male version of LOONA? I'm so glad those projects are shelved because of A) possible mistreatment or mismanagement and B) one or more of the members would be not of legal Korean age like a few other groups debuting or recently debuted

i really hope that all the girls and staff can be free from this shitty ass company! even if the girls never release music again i just want them happy and healthy

Vivi and Hyunjin have now also filed lawsuits against BBC :D

4 ex loona members sign contract with Modhaus. Are they joining tripleS.?

i would have never thought that loona would make it onto ploopy's channel

To answer your question...no, no BBC won't be able to recover from this (as of 6/16).

Thank u for doing this from an orbit esp 12 mem fan

LOONA IS FREEEEE

I’d love an update video as this progresses, like what you did with the videos on HYBE. :0

Im still not streaming any loona songs, no purchases, i miss them so much tho.

Oh Finally!!

Even before all of this mess, I feel really bad for the Loona members & the rest of the staff. I just hope they're doing okay.

I really like this. Edited: I meant the video, not the mistreatment.

I love your shirt and earrings