Blue Ocean Strategy: Examples from the Life of Johnny Hanna

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For show notes and resources mentioned in this video: 97thfloor.com/...
For Johnny Hanna, Co-Founder and CEO of Homie, creating successful, new business space in an uncontested market is just part of the day to day. That’s because Johnny understands what it takes to reinvent an industry. By embracing blue ocean strategy, Homie - a company focused on empowering buyers and sellers to change the way real estate works - has seen unprecedented growth, but as far as Johnny is concerned, it’s only the beginning.
In this video, “Blue Ocean Strategy: Examples from the Life of Johnny Hanna” (part of the 97th Floor Mastermind Interview Series), 97th Floor’s own Shante Schroeder interviews the successful entrepreneur about his insights into creating industries from scratch, conquering unexplored market space, and building a team that can make it all possible. In their discussion, Shante and Johnny uncover some of the secrets of the successes (and failures) that turned an optimistic entrepreneur into a shining example of business success.
For more insights into entrepreneurship, strategy, and marketing, visit 97thfloor.com/, and get ready to explore an ocean of possibilities.

Опубликовано:

29 сен 2024

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Комментарии : 3

@daverobison8269 5 лет назад

I love Blue Ocean Strategy...what a great book. So Im curious why you introduced and interviewed someone doing a RED OCEAN strategy? Anyone can do stuff for cheap...remember thats a red ocean. Blue ocean is when you can charge more for a service. Red Ocean is when you cut costs. Cirque de Soleil, Starbucks. They didnt cut costs..they charged alot more. This companies competitors can do that very easily and actually their competitors have been selling homes as cheap as they have for more than 20 years. This is Red Ocean not Blue Ocean.

@abrahammanzo2455 4 года назад

I believe that he is using a blue ocean strategy. He's not only charging less for a RE brokerage service. He's disrupting that industry altogether. Red ocean relies on competing in crowded industries, whereas blue ocean is creating business in untapped markets. Some examples of blue ocean are Uber, Amazon, and this mans company Homie.