I have the wide track MT 100 bought this year and by spring it will have paid for itself. Wish the lift capacity was higher to compete with the competition . Overall good machine, don't need a heavy truck to pull it, fair amount of attachments available for it.
Glossing over the important stuff, I think I will look at a competitor's machine. I think in the first 30 seconds of the video, show it doing some real work. Then talk about important things like dimensions, weight, lift height, max load weight, fuel consumption, break out force, and price point. Have a tabular layout of these factoids on the Bobcat machine and on the major competitors to show why the MT100 smokes them all.
Thanks for the comment. We were just going over a few features while loading the machine for customer delivery. We will look into doing a more in-depth benefits video.