Book Marketing: The 1 Strategy That Works

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I have 14+ years experience as a book marketing consultant. I've put dozens of books on the New York Times_, _Wall Street Journal_, _USA Today and others bestsellers lists. I've also written the perennial bestselling book marketing book _Your First 1000 Copies_.
I can boil all the tactics, strategies, and mindsets down to just two things.
I share them both in this video.
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My name is Tim Grahl, I'm the CEO of Story Grid and I'm the author _The Shithead_, _Running Down a Dream_, and _Your First 1000 Copies_. My partner Shawn Coyne is the creator and founder of Story Grid and he's a writer and editor with over 30 years of experience.
🧰 Additional Resources
• The 1 Thing All Great Stories Have in Common: • The 1 Thing All Great ...
• How to Write a Well Rounded Story: • How to Write a Well-Ro...
• Narrative Device: • Narrative Device: 3-Pa...
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Also, check storygrid.com for more free writing resources.
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Опубликовано:

26 июл 2024

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Комментарии : 61

@cpryan127 21 день назад

Best part of this, I don't have to become a super salesman. It's kinda like building a house i plan to live in. When it's ready, i move in and invite friends for coffee. Not the whole town.😄 No pressure pitch. Just me with friends. I can do that. As always, thank you, Tim.

@AuthorCourtneyFlagg 15 дней назад

Great advice. I definitely dont have the right mindset. I shy away and don't want people to know i write books. I should be proud and want to yell it to the world!

@notalltheories 15 дней назад

This is SUCH a relief!! Thank you for saying that about the launch window being two years. I self-published my book a few weeks ago on KDP and I am NOT a marketing genius in any sense of the word, but everyone is telling me I have to grow a following on social media and I have to have a platform in order to sell any books and I have to do this, and I have to do that or it's never going to take off and it's SO overwhelming!! (I also have ADHD and anxiety, so being on social media is both a torture and an addiction that leaves very little time or mental space for writing the next book in the series) but I DO really truly believe in my book. It changed my life to write it and it changed how I look at myself and I feel like there are likely thousands, or maybe even hundreds of thousands of people who will resonate with what I've written if only my book can find them. Now I don't feel so bad about "only" selling 30 copies so far... I've sold 30 copies to people I KNOW are going to read it, and I KNOW they are going to LOVE it!

@JaneNewAuthor 21 день назад

I love this! The reason I keep on writing and putting my books out there is that I KNOW my stories are good! And my readers confirm this! I've started getting a few really good reviews on Amazon. You're so right, it takes time. Really appreciate this video, perfect timing for me, thank you. ❤

@StoryGrid 21 день назад

Love this Jane! - Tim

@storyleaks1681 17 дней назад

Have you self published your books? If so, how do you market it? Ads or social media marketing?

@JaneNewAuthor 16 дней назад

@@storyleaks1681 I use very little social media marketing, I've found it to be expensive with little return. The only social media I use is organic and free. Advertising through Amazon and other sites is better and cheaper. IMHO.

@Sisanf 21 день назад

I hope people hear you on the mindset piece. Having true, unwavering belief in your work is vital to your book’s success. The confidence really comes through when you talk to people about it; it’ll be your energy and enthusiasm that will cause people to open it and start reading. Promoting your work is not easy, though. My throat constricted while I handed copies of my novel to my book club-type coworkers. But I’m glad I did; one of them enjoyed it so much, she asked for another copy to give to her dad. That’s how it starts. Thanks for the fantastic video Tim! Congrats on the new book 🙏🏾

@StoryGrid 21 день назад

Love this! - Tim

@DragonsGuideBk 17 дней назад

New author here. I'm weeks from launch and I totally needed to hear this. I keep hearing about how important the initial launch is but marketing is ongoing. And, I agree, whatever your endeavor, whatever your product, whatever your service, you need to be ground zero for the hype and excitement for it. Thanks.

@ryancruz446 18 дней назад

New subscriber here - will self publish my first book soon

@venalleader2909 18 дней назад

The cynic in me sez: the 1 strategy that works: Use your social media platform to clickbait authors nervous about whether they can sell their book and then repeatedly mention your new book as an example of a good book that will change people's lives. I'm just saying... every single time you mentioned your new book in this video, it sent alarm bells off in my head about the sincerity of the video.

@StoryGrid 18 дней назад

Ha, I love this. Did you notice the 100+ videos I’ve put up, all but a couple don’t even mention my book? Or maybe you think the 1000+ hours I’ve put into creating this free content I shouldn’t use to promote my $10 book? What exactly is your stance here? I should creat unlimited free, helpful content and never mention anything I or my company do? I could use more clarity on your expectations on me. - Tim

@katwhy 14 дней назад

....it's called good marketing. Take notes 😉

@egl9sun 8 дней назад

OMG, I found someone who is sane about marketing. This was such an inspiring video.

@SarahMcAshan 21 день назад

Who-Hoo! Copies of The Shithead on the shelf behind you--sharing shelf space with Shawn's original Story Grid book--how thrilled are you right now. Congrats, man, you have earned it.

@davidwimble9907 7 дней назад

I'm about to self publish my first book and your talking about the time it takes for the book to find its audience was extremely helpful. Thank you!

@kristalt.7404 20 дней назад

Sir, you have no idea how motivational and informative-ly helpful this content is to me. Such a blessing! Looking forward for more of your videos! Thank you so much! Godspeed!

@LifeAfterReligion 3 дня назад

Thank you! Awesome advice!!

@alinageorge2681 19 дней назад

This really is the most motivating type of advice for creatives

@atelierperformances6986 21 день назад

Hi ! This is Yennenga. I can't wait to read your book. You're such an inspiring writer and coach ! I wish you all the best for this book and for your work with Story Grid

@Thestylemonk 9 дней назад

Thank you for being so concise and honest. I am in the process of interviewing agents since the publisher reached out to me....I want to make sure that when the book is ready It feels right.

@hallelujah.moritz 5 дней назад

This is wise advice. Thank you!

@PutInsomniaToBed 21 день назад

Thanks for the great video and helpful advice. It makes sense.

@CatAndCloud 14 дней назад

Thank you!! I really needed to hear that! I believe in my book with all my heart, I can talk about it 24/7, I read it over and over again, and I listen to the audio narration done by the exquisite narrator! I believe in it so much that I am writing a prequel (almost ready :) but what makes it so hard that it is a sci-fi book for a 6+ year old kids and I have to convince parents that their kids will be so much better after reading/listening engaging with my book. It will boost their creativity, imagination, not to mention the science knowledge. When I placed audiobook to the Netgalley many parents praised it being a great listen for kids and them. If I only knew how to convince more people to give it a try and start listening... I am a one-person marketing machine, lol :)

@arturd.3284 21 день назад

Hey Tim, is "Your First 1000 Copies" still worth a read and the price? After all, it's already over 10 years old. That may not be much for a book, but a lot has changed in marketing and book market in recent years.

@StoryGrid 21 день назад

Yep - Tim

@reinotsurugi 19 дней назад

Cool beans! My friend had a cat named "Shithead." Good title.

@sallyalter6003 15 дней назад

So humble!😄

@joeovip 10 дней назад

Hey Tim! I know you from those CreativeLive days! You remember? Those 3 days live workshops. Anyhow, glad to see you and thanks for this video and the reminder.

@rbowdenscipio3408 21 день назад

Niche authors gonna be depressed after this one (I'm in that group!) 😅

@feruspriest 21 день назад

Why? Niche isn't an issue according to Story Grid models.

@rbowdenscipio3408 21 день назад

@@feruspriest According to writing models, it doesn't make a difference. But for marketing and sales (which is what this video was about)? It does, and that should be obvious.

@StoryGrid 21 день назад

It is more constructive to think “How could this work for me?” instead of assuming “This won’t work for me.” - Tim

@samsternjones 21 день назад

Great video Tim. Thank you!

@DaveCollins123 18 дней назад

He's effectively advocating niche marketing... 🙄

@zrienkersh1475 16 дней назад

Wow amazing credentials

@spookybooscarystorytime 18 дней назад

easier said than done. i just write. i thought I had those people. i guess I didn't.

@jacquelinejanssen2739 7 дней назад

Do you still do publicity? My book is at the galley proof stage. I have written an excellent nonfiction and when read by mothers of people who live with mental illness, county mental health directors, legislators and people who are working to reduce homelessness, it will happen. I signed up to meet with you but hard to wait. Not sure if the class is right. Might be better to work with you directly. You and your vid were recommended to me.

@Jam27365 20 дней назад

Love this advice Tim, always practical and real I’m curious to know who the SAM is for The Shithead? Can it be another version of myself, simply because I’m writing a genre I love? Thanks 🙏🏻

@StoryGrid 19 дней назад

Yes, your SAM can be another version of yourself. As for The Shithead, if I reveal the SAM then it would be a spoiler for my book 😀 - Tim

@miggseye 16 дней назад

@@StoryGrid Ahhhh, so the Narrative Device (and its Author/SAM relationship) is not just a tool for the author to write the book, but it's also an integral part of the reader experience (hence not wanting to spoil it). I'm starting to see the importance it more and more.

@MarkLandonJarvis 20 дней назад

Succinct and powerful. Thanks as always, Tim.

@johannesrehn6494 21 день назад

I'm into the speculative and experimental, which naturally becomes what I write. However, I highly doubt that anyone I know will enjoy reading it based on the fact that it's speculative fiction. What I write is New Weird-ish even, and that's not for everyone. Who do I write for? Thanks. Also, first

@AWildBard 21 день назад

Who do I write for? Good question.

@miggseye 21 день назад

No book is “for everyone”. But your “weird-ish” is for someone. Finding the someone’s who would enjoy it is what Tim’s talking about.

@johannesrehn6494 21 день назад

@@miggseye I agree. What I meant was that I haven't found that someone to write for yet, and I don't know what to do in the meantime. I agree with Tim. I could write for my wife, though I'm not interested in the kind of books she's interested in, which creates a sense of being disingenuous on my end. It's more of a "this is my situation, what now?"

@sheila19954 21 день назад

i'm guessing that you'll find your audience you write for yourself first and foremost

@TheMontagPress 19 дней назад

sounds interesting. what books? where? nothing came up under your name.

@siliconalleys 20 дней назад

When you say you send people your book, is it an ebook, a manuscript, a physical book, or what. Thanks.

@StoryGrid 20 дней назад

Either ebook or paperback version. - Tim

@jamin6517 3 дня назад

❤

@FredKimmel 15 дней назад

So, basically, what you are saying is that the only way to sell a book is to have followers first. Either the author has them by the thousands on FB, X, or YT, or he can find a good enough publisher who uses theirs. Therefore, authors without these followers cannot self-publish, and if no agent picks up their book, there is no way to successfully publish it.

@StoryGrid 15 дней назад

Wow. No that’s not what I said at all. It sounds like that’s what you already think so you decided to hear that in my video. - Tim

@FredKimmel 15 дней назад

@@StoryGrid Sorry, but this is my conclusion. Seems so obvious.

@jacobgamber5407 День назад

Hi Tim, just a nobody here getting started in my writing career, but... even I know the first rule of marketing is "the customer is always right." Not sure why you feel the need to further impress your credentials upon people in the comments by replying indignantly. --- Jacob

@YudronWangmo 16 дней назад

I'm a little baffled by this video. How exactly is giving a bunch of people who are already connected to you and will love your book, free copies of it going to help you? You say they will generate buzz, but a lot of book lovers are introverts who will read it and never mention it to anyone. Amazon frowns on 'friends' writing reviews--since a lot of our readers are FB friends with us, it is risky to have them write reviews. Are you doing the classic move of making your book free on Amazon so that these folks can be verified as having purchased it? Are you telling them to post about it on social media? You never finished your thought here.