Boost Your Etsy Sales with Video Mockups: Easy Step-by-Step Guide 

I would separate this into two shops so that my customers will not get confused about what product I am selling. I hope this helps.

It depends. For example, you could sell wall art and offer a digital image as a low price option as well as various size prints that get shipped under the same listing. It just has to be well-labeled in the offer. I think in that instance it makes sense to have both. Plus you can drop the digital price to a dollar, and ask a few friends to buy the digital version and leave a 5-star review to ramp up sales velocity and ratings, then mark the price up afterward. All of that data would boost the listing as a whole which would include POD canvas prints.

@@FixedPoint Thanks, yes it does. I was hoping to break them into different categories (Printed Halloween; Digital Halloween). Do you think it would still be too confusing? Thanks for your help.