Booster Boxes -The "Investing in Sealed Pokemon" Strategy 

Investing in physical items is the same as anything else. It takes patience, hard work and the ability to learn from your mistakes. There are no shortcuts.

Who cares if it stayed flat all year. Its called investing for a reason. It takes time. Not every set will take off over night. Ill hold my 35 sealed boosters with my diamond hands.

I always buy two booster boxes when preorders start. One to open, one for the sealed collection. After about a two years of collecting and ripping packs I’m more proud of my sealed collection than I am my singles collection 😂 I wish I could just stop ripping packs and just keep sealed but I can’t stop ripping packs 😂

I think investing in sealed Pokémon product, while it will always retain its value and will likely go up due to less sealed product being available, never assume it’s going to skyrocket. Also, with any other investment, if you plan on turning a profit then you should put it in a closet and forget it for at least 10 years and then reevaluate.

I don't plan on selling anything. But I do like collect what's investible. I want my collection to be Worth money along with collecting my favorites.

All of my “investment” sealed product is stuff that if it all went to 0 I would still absolutely love to open it with my kids when they’re older. If it goes up, cool! If it skyrockets, even better! If it stays stagnant for 30 years then I’m okay with that as well. SWSH in my personal opinion is the best era!

I love my Pokemon collection and don't care much about investing/reselling. But I feel like buying stuff shortly after release or release hype, keeping it sealed and selling it 3-4 years later is an easy and safe way to make money with Pokemon cards... So I really don't get why there are so many investing guides out there

I don’t think anyone investing into sealed products expects it to go to the moon short term I feel like it is more of the long term game like5-10 years

I think something I don’t see a lot of content creators acknowledge is that many of the kids who grew up with pokemon when it first came out are now adults with some disposable income. That interest in something that we grew up with but couldn’t afford when we were kids has dramatically shifted the market and value in pokemon product. I can’t tell you how many times 8 year old me wanted to buy 1-2 booster packs for $3 a pop and I was told “no, that’s a waste of money.” Well, now I get to waste my own money. Lol

I do believe keeping stuff sealed is still going to be a good investment down the line, but we’re definitely never getting another Logan Paul/Covid hype and SwSh has definitely brought in thousands of sealed collectors so they supply is there to meet demand I don’t need to turn $100 into $100000 but if I can turn $100 into $200 I’m happy to leave it in the cupboard for a few years and forget about it, if not then I’ve got an awesome display piece, win win 🤷‍♂️

You can invest and make money out of a lot of hobbies/collectibles. However, what people fail to realize it takes a lot of research, time, and dedication to make sure you're making the best possible decisions. Even then you may end up losing because sometimes that's just how it goes. It's not bad to have some value in physical items, but it's also good to invest in 401k's, stocks, and other options as well so if a crash does happen you're not losing out. I love pokemon and I collect the cards with the art I enjoy, if they hold their price or go up then I consider that a win. 👍

Booster boxes are a big financial commitment, but I’ve constantly been on the lookout for great deals on smaller Pokémon long-term pickups. It’ll be interesting to see how the market responds to the next big Pokémon Anniversary or two. 🧐 Best advice from Danny is to buy what you personally enjoy!

One thing I always do is sell my singles and use that to reinvest in the sealed product I opened them from. Sealed product is fun because it does take a while to really appreciate which usually gets rid of scalpers too

Started my sealed collection by accident during my comeback into the hobby during sun and moon!

Honestly, I'm happy with my positions in pokemon booster boxes. I'm in it for mid to long term so 10-30% pullbacks in the sealed product does not worry me (and really prompts me to buy more). I'm not in it for quick flips... and over the fullness of time, if it beats 7% annual rate of return, i'm stoked.

I did most of my product buying last year and early this year for investing I’m up 20%. Currently I don’t see much I would jump on atm. Pokémon shouldn’t be your entire portfolio high interest saving accounts are pretty attractive if you want to park your money atm. An emergency fund should be in place before people start investing. If people are doing that most cases people shouldn’t have to dig into their investment pile. No expert but I would suspect market will be kinda flat for the near future. Be responsible and think about the investment strategy and risk tolerance don’t forget the EMERGENCY FUND

Chilling reign, lost origin, and brilliant stars are the best sets to buy right now from a price and fun stand point. They have a ton of excellent cards and you can still get the packs at a decent price. Out of all the sets battle styles is the most underrated. It has a bunch of cool cards compared to most of the sets and it's a steal at its current price. You can still find sakes and pick then up for under 100 bucks. Overall I don't buy sealed to sell later, I just buy it to have fun opening old stuff down the road. It's super hard not to binge open all the stuff though. Sometimes I think I hear the packs calling to me from the closet to open them all immediately. Is that weird?

Sealed investing is still the safest way to do so in pokemon. Historically speaking the data supports it Pick a set that’s desired with chase cards and you can’t go wrong as long as you are paying below msrp, which you can always find Don’t expect to 5x in one year. But if you are realistic and hold for 5 years + you will see significant growth Not entirely sure I agree with all your statements here Fanny

Keep in mind good performing typical investment rise 5-7% a year…

Profits are made at the buy price and not at the sell price. When investing in general, patience is key. People who want 5x+ in a matter of days or a week are just gamblers. It’s just like WallStreetBets jumping on the GameStop bandwagon. This hobby is a snail pace and getting into sealed products at the near bottom is a trade/skill when investing. Most people sell when prices are crashing and buy when prices are skyrocketing. As the great Warren Buffett says.... “buy when everyone is fearing and sell when everyone is greedy”. After all, each and everyone of us in the hobby has their own goal(s); player, collector, investor, and/or gamblers.

I'm glad you bring this up. It's the same with investing in anything. Don't spend money you don't have. If you have the extra money to hold onto product because you like it and want to share it with your family/kids/nephews 5-10 years that's fine but buying something to make a profit on you really need to buy low and sell high, which no one will know. The overprinting of these newer series will be around easily for years and years

Do you think any of these boxes will be cheaper than this next year ? Doubtful. So if you really want any of these sets and you have some xtra funds, buy them.

loved it, and couldnt agree more. Some people think ou can just buy anything, pretty much anywhere, and make money off of it or keep very modern ssets sealed and the prices are going to double their money, in the near term, Most people cant keep thousands, tens of thousands or more , store it, for 5/10/15+ years.

As someone who does both sides of the hobby, I appreciate the advice Danny. Thank you.

From my experience, collecting sealed is really the best way to invest. Because you have the option of buying when it's low compared to msrp. But invidual cards the community sets the price and thats why you see huge price swings.

Love this video !! And love the jolty in the background!

I have to disagree. $130 for Lost Origin is a good investment and $150 for Brilliant Stars as well! Not expecting returns within the next year but anyone that expects that should not be investing. Also nobody know what product will skyrocket within months!! Still love your channel!!!

People forget that these are rectangular pieces of cardboard and their final value depends on the appreciation of others and what those others are willing to spend on them. You cannot expect a value from this as if we are talking about silver, gold, oil, a house or something like that (and their price on those things can get to the bottom as well).

I feel like so many people since 2020 are just putting sealed products away. That I don't see the sets released since then ever really skyrocketing.

hey danny, ive started a tcgplayer store as a side hustle and after sorting through my bulk and listing ive reached a point where im just waiting for orders. im trying to use my time by watching the market and seeing what to buy since im pretty new to all of this, but id like to get more inventory so i can make more listings down the line, even if its just bulk. do you have any recommendations on getting inventory efficiently at good prices, without a distributor?

Always appreciate the info 😊Thanks 4 taking time 2 gather the info & make a vid

I am still trying to understand why people would spend 400 dollars on Evolving skies after you literally make a breakdown of pull rates

What you said about taking bit & pcs from everyone’s input to come up with your own decision is the best way to go about anything in life imo

Thank you for the honest and realistic takes as always Danny.

Such an important video thanks danny🙏

Very great video Danny. I might have to pick up some sealed Booster boxes but with singles dropping also I will be first adding cards I like to my collection. Take care

Watch nostalgia nomics. He counters this video perfectly. Danny always has an agenda

Love the content. I would love to see something like this done for the Japanese sets. Was at collectacon and it seems Japanese demand is getting bigger and bigger

buy one booster box of each set to open and get one to keep sealed.

Since Scarlet and Violet base I have been keeping at least one sealed booster box from each new set. If nothing else, I think looking back at where we’ve come from has been fun.

In my mind there are two very different mindsets I have with Pokémon cards, first is collecting which I would not do the latter if I didn’t love Pokémon in general. The second is investing and Danny is one hundred percent right most gurus have no idea what they are talking about I think it is pretty realistic for the most part, as long as you buy low like Danny talked about, to triple to quadruple your investment 5-10 years after a product is out of print (so 7-12 years after release.) Personally I have a dollar amount picked out for collecting and investing every month and that’s what I spend it helps me keep the importance part of this important. Thanks for the great content Danny God bless!!!

People are so absurd about “investing” in Pokémon lol. It absolutely does not compare to Wall Street or real estate. All the Timmys, kimmys, and poindexters need to get financially established before speculating in mass produced cards.

I AM NOT a pokemon investors but i do keep 4-5 sealed etb just to repay myself maybe one day but i want to buy the new card holder/display they sell in the new charizard box. is there a way to buy em in bulk ? i dont wanna pay 40 $ for one everytime

It’s definitely possible for people to make money. You just have to buy low. I think people could do alright buying 2-3 cases of booster boxes at $85-$100/BB and just sell when they make their $140-$160 range and do it again

I’ve enjoyed the incremental additions to the sealed collection. Great info Danny!

Always love the way you help people keep things in perspective

Buying lost origin at $130 is paying a bit too much. Buying at $115? Solid investment. Look at any booster box that hasn’t had a reprint post pandemic. Swsh base, rebel clash, fusion, chilling, all could be had at sub $90. Now none can really be had sub $120. At a minimum that’s 15-20% gains a year. Investing isn’t about making a one year return. What’s lost origin going to be in 10 years? Pre pandemic what was a sealed booster box of a 2009 set worth in 2019 compared to its release cost? Apply that to any booster box and the returns beat every stock market

The community I think needed to hear that

Thanks Danny! Always keeping it 100% real and positive.

Hi Danny. I see a lot of people saying that everyone is holding sealed without any facts to back up this claim. Sure there is likely to be more people holding it now but it can seem like more when you're all part of the same subs and watching the same videos. The amount that is being held will inevitably affect the market price in the future, so with your greater wealth of knowledge, what proportion would you estimate is put into storage? 1%, 2%, 3%, more?

I love how you're so transparent with the analytics helping collectors and investors fr.

First and foremost I'm a collector, but my investment angle came from watching one of Jake's videos - for each new set, but 1 booster box, and 1 ETB, and store it away. But at MRSP or under, don't pay over, and enjoy collecting. In 20/30 years will I sell them all? Of course. Will I hope they are worth more? Of course. If they're not, will I care? Probably not. If Pokémon crashes, maybe I open them all and have some fun. Enjoy the hobby first!

loving the content and the realism you provide to the hobby

Are you saying you don't invest in sealed product? Every person I know that loves the hobby has some kind of sealed product. It would be foolish not to! We are all investing in Pokemon whether it is time or money. Also, none of us in the hobby are the same so how we can invest the same? We all have different ways to invest so we should never judge or look down on someones way of collecting or belittle their advice on investing in Pokemon. I Myself have personally learned from your channel as well as all the other Big You tubers and will continue to support this awesome hobby!

We love you Danny!

Do you think crown zenith will take off next?

what site did you use to the the price of booster boxes

Danny speaking the truth and one of the many reasons why I watch the contents lol, thank you

What im hearing from this video is "i should fill out my collection with some booster boxes" 😂 im trying to get a booster a PC ETB and a retail etb from each set.

HARD disagree on Lost Origin being a bad buy at $130. I think Lost Origin is in the top 3 best sets for the Sword and Shield era. The reason you can't compare it to something like Darkness Ablaze is because Darkness Ablaze is an absolutely trash set. In 1 year I imagine Lost Origin will be doing far better than the vast majority of other investments you could've made.

What would you recommend to invest in?

I'd say the vast majority of moves when it comes to investing for rapid growth has already been played. The markets slowing down and items won't be as liquid. Nothing wrong with that though. Stability is what collectors need tbh.

I can thank my son for getting me into it 2019 and I started back then by just sealing singles of card that where the best playable cards and made like 2000 dollars in December 2019 and then keep opening everything so then I made a ton off money on graded card but now I keep everything sealed and it paid off but I did a lot of studying to get where I am today and made 20,000 this year and bought a car so I’m very proud of myself cause I got top dollar for all my Psa cards when they were top dollar now I just sell and buy sealed products

I'm just amazed by people that have enough restraint and foresight to keep any booster boxes sealed.

I have sealed product put away a couple things here and there but a lot of it just stems from would be cool to open it down the road. Not necessarily selling it. When I got back into it last year I just always thought how cool would it be to have product to open of the stuff I currently had from my childhood. And take that mentality for going forward.

I can’t handle myself if i have a sealed product. I buy to rip 😂

I can relate, as a trucker I've spent 5 days going on 6 days stranded waiting on 1 run of a once busy auto industry run from the Mexico border were millions of trucks typically cross back to Detroit and because the market is so bad right now I'm losing hundreds of dollars even over 1,000 this week as a company driver... business is definitely down atleast in this industry due to a suffering economy.

To be honest before two years ago I had no idea what Pokémon was or what the hype was, I’ve learned and have collected since but I really wish I invested back in the xy era because there’s so many things I’ve come to learn and want to get my hands just personally on but so expensive.

Thanks for the shout out for Pokémon eating viewers. Still waiting to hear from Danny if he’d rather have a fried pidgeot sandwich or a Tauros burger

Its alot of ways to invest in this hobby its just that big and insane some mistakes will be made but we learn and grow from them and continue on happy investing and collecting to you all ✊😎🔥

Helpful video, thanks Danny

Thanx for everything u do Danny

Gosh! Thanks for the great i fo as always Danny

Been trying to keep packs sealed for many years huge props for anyone that can do it much love and respect appreciate all you do for the community Phanny 🙏

Very informative video! Thanks, Danny!

Historically speaking, the odds of a $90 booster box going to $180 which is double, in 3 to 5 years is very high and very likely. That would be a 100% return. Even if a $90 box went to $135, that would still be a 50% return. Still way better than most stock market moves. So buying lost origin at $130, there is a significant chance that it will still eventually be a $200 booster box at some point. Not in the next year, but several years. Even if it just did that, it would have been a sound investment for sure.

Im willing to wait a few years with most of what ive got. I fear COVID-esque events will become more common as germ warfare replaces conventional war. If only countries would settle things over pokemon card battles.

Sealed product can be really nice but it’s so hard not to crack it open

Preach Danny! But I hope I get lucky with any pokemon investment decisions too😅

Thanks again for the video danny!

Yeah man love your honesty and actually caring enough to be honest I think your right now every person that gets a hit gets it graded asap and holds it this will make it hard for value to go up I get cards I like graded just to keep them protected and safe but not to sell I don’t even care what score they come back as long as I like the card and artwork I hope to have a full wall in my sons room 1 day that maybe he can give to his son

Lol, I saw this same post on IG and just rolled my eyes..

I dont think pokemon is going anywhere. The base expanded and may be contracting some now, but the new generation of kids is really into it. There will be ups and downs and if you are smart with your entries and exits you will do well imo!

Even IF, and thats a huge "IF" you invest in seal products, youre not likely going to see the returns that are worth it for the amount of time you hold for. People point to vintage stuff from the beginning of pokemon, but they dont understand thats the reason they are so different than anything after them. They were the first. They have that "first" era value. Anything after that, will always be the middle or older child. You cant replicate that, no matter how much time you wait.

Can't wait to buy a house with my sealed collection! I just hope the cardboard doesn't get soaked in the rain 🤔

I only keep sealed boosters, ETBs, and UPCs…I don’t have enough room to save any more sealed.

Love your content. Is there a way to contact you? I’m thinking of selling my entire collection and would love your advice.

Most important part is the fact that the government gave out free money Bought a lost origin booster box for $96. Hopefully that was a good decision

I collect and play the game. Extra bulk or stuff I don't want sell it. Money I get back is to rebuy more packs. But for many people they are selling off everything. Some are droping the hobby. I've seen Digimon and OnePiece prices drop dramatically. Is so funny. And glad the non hobby players are getting out. Greed finally getting to them. I have been able to pick up amazing deals lately. Japanese cards, however, is a different story.

Danny's the best!

I made many bad decisions then became an expert

a Little confused why you keep saying MSRP. You could get almost all these boxes for about $85 dollars on secondary markets at one point. As an investment it will take alot of time for these to go up in value. But I think alot of people that are investing in this kind of stuff understand that already.

great video, great topic.

I do enjoy the channels that break down even if you HAD bought in, let's say a case of BB , at market low and sold them at market high 5 years later, the ROI on that - shipping fees and misc mishaps just from being a seller. I've done the math (on certain products people were scalping) and it's just not worth it. People who scalp and flip (unless it's the celebrations UPC this is the only exception IMO) your making maybe 5-10 dollars after the effort of going to stores, buying all the product out, listing, selling, shipping, hoping you don't get refunds because some collector wanted a pristine box and not one with a dent. I would be curious what a "scalpers" hourly boils down too, I bet it's LOOOW. When I think about all that non sense there is no way in hell I would "invest" in pokemon product...That is not the same thing as a "sealed collection" in my opinion. Even if you buy 1 to 2 boxes or you buy 4 Pokemon Center ETBs because you want to sell or trade them down the road for different product.

Pokémon coming out with a new set every month is making it impossible for people to collect or invest consistently

Love the video thanks danny

Thank you for doing these videos! I always learn from you :)

I write off pokemon stuff I buy as hobby. If I need money, I'll offload my collection as a collection set. x set master collection, etc.

I've always felt that Pokémon sealed product investing gets caped at a certain point and most of the time not for the long term. I do believe Pokémon is too big to fail, but at a certain point there is a diminishing return because of storage space and liquidating.

"Its easy to get rich like me, just buy lottery tickets! It works" - Lottery winner