Bormioli Rocco Tableware at Ambiente 2017 - Frankfurt 

Bormioli Rocco’s Tableware Division brings its new brand positioning “Italian Table Stories” to Ambiente show, in Frankfurt, through a creative idea that delivers a memorable booth and creates a strong link between the space and the brand positioning.
A 60 meter long white table travels throughout the length of the booth, while outlining the shape of Italy, and becomes the visual representation of the creative concept of the “Italian Table Stories”.
The table, which is the soul of the brand, comes alive through the different collections of table settings. By flowing through the different spaces the table and the products become the set of multiple stories, both professional and domestic.
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