Breakdown of the video: + Find a personal narrative to amplify your work. Give it a authentic identity. + Find a inefficiency in the industry that you are able to utilize. + Have a wider skillset. Do not focus on one particular aspect of the business. + Try to reverse-engineer garments. You will learn a lot about the construction and small details. + You should be able to take your brand identity and conceptualize it in different forms. ( Like a house, a wallet, a garment.) + Be able to elevator-pitch your brand where you can concisely summarize your ideas. So someone else can clearly understand it. + The name of your brand should reflect all the elements and identity to it. You should try to stay true to these micro-elements. There is far more in this video, it is worth it to watch. :)
29:30 scrapines is where the diamond is made from 31:00 32:40 U gotta be able to elevator pitch your brand. In Less than 15 words U should be able to summarise Ur brand to someone. Someone outside of yourself got to understand the idea of your brand that's why being concise is key The name should tie back to the brand Yongang, it should tie back to courage and shit color for braveness? The font is about bravery, and shit. This lays a solid foundation for your brand and that's very important 41:50 best piece of advice from Virgil is being able to throw your ideas into the trash and restarting 47:40 49:40 what seemingly doesnt make sense will prepel you forward. 53:30 building brand identity ,separate to the hoodies and shit. And living the brand 57:20
I'm really glad that this is the first point Virgil recommended to be written down as a note because just last night, I was thinking about the exact point - how Virgil identified what I termed as "a dysfunctionality in the current fashion industry" and then capitalised on it to ascend in the industry while filling the unfulfilled need which in this case was the exclusion of Street fashion in the mainstream fashion industry... of course this is a domino that's linked to several other things. In this video, he calls it an "inefficiency" . I thought about it as a "dysfunctionality". They are one and the same thing, if you think about it. Thanks Virgil, you'll live forever in history,in our hearts and memories.
timestamps for myself for useful info: 17 minutes, ~20/21 minutes, 31/32 minutes. Damn. This is one of the best interviews with virgil out there. Samuel had some great knowledge too. This shit made my day, especially the parts about the business side because that is really ignored in a lot of discussions about clothing brands even though its at least half of the whole pie. Thanks for uploading this!
Divine thank you so much for you question it`s the highlight of this video for me. as soon as i heard Virgil`s answer i snapped i could relate to everything thing he said can`t wait for my brand to be out there RIP Virgil
10:00 don’t really know how that’s a bad thing but i can see how it probably can be perceived that way. or how it maybe even is that way. It’s probably coming from a artificial way of wanting to see yourself go up instead of a deep and genuine love for progression. the people are gonna come regardless that won’t matter if you aren’t really in love with evolving and getting better at what you have a passion for so what i have to do is yeah promote or whatever but don’t fall in love with being the center and gaining eyes i think? idrk but i think he is trying to highlight how genuineness is better and more fulfilling than the artificial social media shit
What I‘m perceiving from Virgil‘s talk is that no matter what your goal is, wether it’s making money or wanting to tell a story. There is no literal guide. And wanting this guide is the wrong way. You just got to be true to yourself and your goal and everything else will come eventually if you try a lot and learn from your experiences
First of all RIP Virgil, the second, I am wondering how to break through the borders of the industry for a talented 3D designer? Because I know one, the one-man army but it's so hard to go in.
When I was young I applied for an internship with a web design company. I spent all my time on my website designs and focused in hard on making the best designs. I ended up not getting the internship. I talked to the company owner the next year and asked why I didn’t get it. He said it was between me and another person but the other person sent them tons of emails asking about updates. Ultimately she SHOWED way more initiative then me even though he said my designs were better. Basically, what I learned from that is you can’t be afraid to look stupid or bold . Boldness, courage, and initiative works on entrepreneurship!!! I learned my lesson. The other person SHOWED more courage and boldness than me. It was evidence to the company that she was more hungry and willing than me
That is absolutely not true. You should take your time to actually look into Samuel's and Virgil's background. Samuel Ross literally used to do FREE graphical work for Virgil Abloh just to get on his radar, and he worked hard to get to where he is. There is a reason why Bernard Arnault made the conscious decision to appoint Virgil as the creative director for Louis Vuitton.
@@mrb5994 Their comment derives from jealously. Virgils impact was so massive it’s able to get under people’s skin who look at the world in negative ways. Really incredible stuff
