Breitling Sustainable Packaging 

Breitling should allow the customer a choice. For me the presentation is part of the ownership experience, having a luxury box and all the accessories are a value add.

Had Breitlings in the new boxes and the previous generation boxes. The new ones are absolute garbage. I, like many others, are paying through the nose for luxury here and that should also be reflected in the packaging. Stop this box ticking nonsense and go back to the original boxes and pouches!!!!

I just bought my dad a superocean. I was stoked when it came in. But then... this box. It is supposed to be a regal gift. This box makes it look like a damn microbrand. I hope I didn't make a mistake.

I'm fine with the new boxes. Have a bunch of huge boxes on shelves for my other watches. They just take up room .

That's the why we all need wooden boxes again.

I agree with comments here. Sure I definitely am for reducing the waste and carbondioxide footprint but seriously this is ridiculous what Breitling is offering with these packages. It feels like just a rip off for customers and cost cutting measures. Just think about a more luxurious way to ship these watches than that disgrace of a psckaging…just look at Omega.

Advertising about a recyclable box for a luxury watch makes absolutely no sense whatsoever. Take this toxic positivity somewhere else. I won't be surprised if this new project by Breitling leaves an even larger carbon footprint. Everything is about optics for such brands.

They should package their watches properly. Not with this nonsense.

don´t like, 10000€ watch and this box...🤣🤣🤣

I was shown these boxes at the Breitling boutique and it is an absolute disgrace. Breitling you are a luxury brand. This smells of cost cutting. It is pathetic.

Breitling. How about u stop making watch. It will be most sustainable way for nature.

I use to be a big fan of Breitling, but they changed almost every single watch design in a very small period of time, which made all my Breitling watches outdated in no time.. I honestly and safely can say this, Breilting you are nothing but a garbage brand name , who prefect using using not garbage to make your garbage (( supposedly Luxury brand )) Boxes.. I regret buying any of your watches which nothing be devalued over time including but not limited to the rose gold with factory diamonds . Brietling your a brand with no known strategy or design, from 49 MM watches moving to 31 MM watches. Ending your whole line of Bentley watches ... I am looking forward to the day that you file for bankruptcy which will be very soon for what I lost buying your less than a Seiko value.