British Reaction To Swedish Supermarket - ICA Maxi Tour 

9:00 Haha it was coffee. "Pick and mix" is a Swedish staple, we have it more than any other country and it's everywhere. We also eat the most candy of any country. Also that section is small for ICA Maxi, my store's is double that. Marabou is famous for being great Swedish chocolate.

The reason we have so many snacks is due to our ”fika” culture. Basically, the idea is that you (usually) have a group of friends, family, or coworkers, who sit down together to drink a cup of tea or coffe, while snacking on some pasteries or bread. All while calmly talking about the any sort of inane things suit your fancy. This is usually where the most productive brainstorming occurs in Swedish companies. This is a daily ritual sort of thing, especially at workplaces, so of course the supply of pastries have to match the demand.

4:36 I have no idea why they claimed this is "Creamy sauce". It's not, it's tubes of processed cheese ( "melted cheese"), to put on sandwiches. Of course you _could_ use it as a sauce, but most of the time you use it on sandwiches or a burger. There are a lot of different flavors like "Bacon", "Ham", "Shrimp", "Spicy Salmon", "Spicy Tuna", "Blue Cheese", "Chantarelle", "Chorizo", "Cheddar", "Brie", "Sriracha", "Chipotle", "Jalapeno", "Pesto Parmesan", "Smoked Reindeer" to name a few. Cheese in a tube is one of the things people visiting Sweden (or Norway) find a bit odd. But several ones are quite tasty, and it's easy to use, you don't have to use any utensils in some jar.

I will never understand why they called it creamy sauce. It is a collection of cheese spreads you can put on crispbread, bread, burgers and a lot of other stuff.

"Oh were in the chocolate section now". No thats coffee.

ICA Maxi, and some others can be massive, they sell bicycles, clothes, wood working tools, and whatever. But eg the vegetable and bread sections in that store looks like what you'd find in almost any food store, my local ICA (which isn't large) has an isle of around 10 meters with meat products. Not counting Sandwich toppings like Cheese, Ham, etc and Black Pudding, Saucages, and much more. Every time I'm in London I get a bit disapointed about the limited selection. Granted, I don't know where to go, I'm sure there are good food stores in the UK, and I wouldn't be surprised if someone from abroad came to Sweden and didn't find a good food store.

A Swedish Krona is about 1/10 of a USA dollar... about ten cents USA. You can approximate the USA price by moving the decimal one place to the left. 20.0 Krona about = $2.00

Loka and Ramlösa is 2 brands of like sparkling water with diffrent flavors, i do live in Sweden but i shop at ICA Kvantum that also have plenty to choose from but not as much as ICA Maxi

Did you notice something that was missing in the Swedish supermarket , that you can find in British supermarkets...? 🍷🍺🍾🥂 In Sweden you can't buy alcohol (over 3,5 %), you have to go to a special store, Systembolaget, which is state-owned.

I shop at ICA supermarket which is smaller. I also used to work at one

Marabou is The best chocolate of all