Brunello Cucinelli: A fashion for industry

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In a country where thousands of little towns are being deserted, one village is thriving, mainly due to the work of one extraordinary man: designer Brunello Cucinelli. His company, which makes some of the finest and priciest clothing in the world, has raised the fortunes of Solomeo, restored the town's ancient buildings, and upheld the dignity of local workers by forging what has been called a "humanistic enterprise in the world of industry." Tracy Smith reports.
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Опубликовано:

18 май 2019

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Комментарии : 56

@marcirobins5144 5 лет назад

He is wonderful. His clothes are gorgeous. Did you notice that his employees are wearing his clothing? Beautiful.

@hanhb6047 Месяц назад

When I traveled to Italy, I found that Italians dress very well no matter the occasion.

@lzrd929 5 лет назад

He's one of a kind man how wonderful.

@debbiecooper1677 5 лет назад

Bless him.. There needs to be more bosses like him. I bet he doesn't have a big turn over . you find a place like that you wont want to quit

@catlady5862 5 лет назад

American bosses and companies take note of how this man treats his employees and runs his company.

@MrSaxbb 2 года назад

@Alias Deus so in other words, prices of products or services should determine how companies should treat their employees? That’s how your rationale works?

@David-lb5py Год назад

He treats his employees well and is still a very wealthy man

@garyodriscoll7988 Год назад

Ford, Rockefeller all paid above the norm.

@irishlegend5326 Год назад

@MrSaxbb you want to purchase ethically made goods, then you better be okay paying a high premium

@caroldente9635 5 лет назад

what an amazing man.

@nighttrain7404 4 года назад

His blazers and clothing are pretty amazing

@mrhudah 2 года назад

Fantastic interview. When I went into the Store in Orlando Florida I was in love. I told my Wife that I would take a retail position in this store because I felt like it was a great company without knowing all I learned from this interview. I’m impressed with Brunello. Bravo! And again, great interview 😎💪🏾

@HiddenWen 4 месяца назад

Love his clothes. Very expensive? Yes. But they are elegant, and made of high-quality materials. You buy one and own it for the rest of your life.

@honeybadger1810 3 года назад

This man inspires me.

@elevensavage4911 3 месяца назад

Why am I in tears watching this

@umbertotallarico3387 10 месяцев назад

The best high quality in the fashion world right now

@louisamendoza7249 2 года назад

His parents were blessed from heaven!!

@mindakahn9964 5 лет назад

Want a great job? Work for a European firm. Everything you heard in this story was true about my experience working for Europeans in America.

@carmenxajay8772 5 лет назад

Which ones?

@mindakahn9964 5 лет назад

Carmen Xajay Swarovski and subsidiary’s

@carmenxajay8772 5 лет назад

Minda Kahn Thank you. I will support them.

@italianjourney 5 лет назад

LOVE this! Have to look now where this town is located in Italy!!!

@folladordeprostis Год назад

Milán ???

@axoram Год назад

@@folladordeprostis No Solomeo it's near Perugia , center of Italy

@jerseattle0722 11 месяцев назад

Good company I just discovered!! Customer service is amazing!!!

@shadowfilm7980 Год назад

Have four cardigan sweaters from him. Amazing. Quality. Love his clothes. Pure quality. If you can afford it. “You get what you pay for”

@Racedoc Год назад

As a customer myself it is (with Kiton) is the best of the best.

@buray1998 Год назад

A true people leader

@savvyguy4180 Год назад

I need one of his suits my dream one day.

@stephenmthompson272 5 лет назад

What is the name of the musical piece in the background?

@jairobaguio8319 3 года назад

When my aunt gifted me 3 beunelio cucinelli pants i dismised it and put it back deep in my closet until i realized it was a luxury brand🤯

@TNMUSlC 3 года назад

LOLL Brunello is the end of the end. Hand-made only in Solomeo factory. I use to wear those loud Gucci, Fendi, and other mainstream stuff. Now I just buckle down Brunello, Brioni, and Thom Browne. Sometimes I pick up from another brand specifically that catch my eyes.

@vicentiucristian972 3 года назад

@@TNMUSlC What was about Thom Browne that got your atention?

@TNMUSlC 3 года назад

@@vicentiucristian972 Simplicity but a hint of detail. Not too loud. Pieces like that can compliment a loud monogram piece if needed. Also TB consistent made in Japan, Italy, and Ireland (knit item)

@snow2k11 3 года назад

@@TNMUSlC TB slightly overrated, loro piana better

@TNMUSlC 3 года назад

@@snow2k11 I have both. Well, if you gonna compare. At this point, you gonna compare fabric vs against fabric. Cant technically say "Ferrari is better than Lambo." Well, which model? I'm gonna put Vicuna/cashmere coat from BC against a cashmere Loro? Vicuna outweighs the cost of any cashmere. However in terms of quality control. I still go with BC. since is only made in one factory in Solomeo and is family control. Vs against Loro Piana which is under the umbrella of LVMH. They mass produce in various of factory. In the end is really up to your preference.

@_DeepGroove_ 3 года назад

I like his clothes and own several pieces. However it is worth asking whether his “humanistic capitalism” is not also a smart marketing strategy. Saying that you are paying your employees 20% above market and limiting work hours can help legitimate his astronomical prices. It can also provides a psychological relief to customers for whom spending $1,000 on coton sweatpants feels like an undeserved privilege.

@Sam-py9qq 2 года назад

Ethical and profitable. Win-win

@giulianoilfilosofo7927 Год назад

What would be wrong with that?It allows customers to buy a superior product while guaranteeing high working standards at the same time. Also humanist capitalism is much more than that. Read the story of Olivetti and other comparable Italian entrepreneurs.

@_DeepGroove_ Год назад

@@giulianoilfilosofo7927 I may. What some people could find wrong is using statements about selflessness to advance a self-interested commercial agenda. But for me at least, it works: my wardrobe is now 80% made from Cucinelli items, and I am very happy with it!

@cutdepiefails6596 11 месяцев назад

It can be highlighted and used as marketing, but they are values that standed from the beginning. He got where he got because he was always a good human, and the starting loan he got was exactly because of his good hearted values, with his intellect as a secondary factor.

@goobles3991 7 месяцев назад

@@_DeepGroove_ Jesus christ, 80%? Can I work for you?

@Antogioanta93 3 года назад

The philosopher of recommendations! From the Church to Politics

@ronmize2862 2 года назад

I wish I could afford a suit like he’s wearing........It is my wish.

@eberett 4 года назад

Bravo, ma io Vitale Barberis Canonico

@arashghasemi 4 года назад

I have never bought Chinese clothing in the past 5 years... People please buy American or European made products and save the world

@folladordeprostis Год назад

Brunello clothing not made in China ?🤔

@supporttech5879 Месяц назад

In India we have a similar brand however, it is more accessible and is amazing. It is called Oldwoods however, there isn't any such other brand here. However, like Brunello Cucinelli, Oldwoods is also known by less people. 😢

@kathrin9674 Месяц назад

so by byuing one of his item you not only help an Italian city to thrive but also support ethical workplaces. So, no brainer for me. Sadly I don't like the esthetics, but maybe time will come.

@2pkjs1351 Месяц назад

So not all billionaires are working 7 days a week 24/7??? Cool change to see

@anjquilinderino6634 Год назад

Atleast his overpriced brand benefit his employees and community..

@sedatedturtle 5 лет назад

where's the source of the cashmere & how well remunerated are those suppliers?? billionaires aren't created by distributing wealth!!!

@TNMUSlC 3 года назад

This comment makes no sense. So If I needed to make a shirt. I go to the fabric store and buy buttons on top of it. So after I pay the guy, and spend time to make the shirt. Then spend money on marketing. Then sell it. Pay the shipping. Then tax takes a cut. Then I go back and pay the person from who I purchase the fabric and button from again? Homie which planet does this? I need to know

@_DeepGroove_ 3 года назад

This is an interesting question. There is not much information on this topic, except that the cashmere mainly comes from Mongolia. On the profit comment, I can tell you from owning several Brunello Cucinelli pieces that they’re extremely expensive for the quality. The profit mainly comes from its core customers, the very wealthy, who have personal shoppers and don’t care much about the price.

@folladordeprostis Год назад

Those clothes are not made in China , Pakistan , etc ???😳 they made it in Italy?