Building a SaaS business on Heroku 

Are you a technology-loving, Shark Tank-watching, aspiring entrepreneur? As more and more customer data is consolidated to Salesforce, opportunities go far beyond improving customer experience-innovators also have a huge opportunity to create new products and applications that solve business problems.
As entrepreneurs and companies alike seek to unlock the power of Customer 360, Heroku may be more valuable than ever. While SaaS has traditionally been built on custom frameworks and IaaS, this approach can be incredibly complex. Luckily, if you need to tap into Salesforce data, Heroku let’s you build, dilver, monitor and scale faster than ever.
In this session, we’ll take you from idea to go-live of building a SaaS application on Heroku. We’ll demo how our team approached application development, database management and integration, monitoring and analytics for our most recent AppExchange release. We’ll also discuss how to:
- Avoid roadblocks to watch out for when building SaaS
Build for scale
- Tackle multi-tenant architecture
- Determine if Heroku Connect or custom integration is right for you
- Choose the right languages