Building an Empire selling only Chole Bhature | Business Strategy of Sita Ram Diwan Chand

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To unravel the secrets of this renowned #business in Delhi, #students from our Masters' Union cohort have ventured into Paharganj, eager to dissect Sita Ram Diwan Chand's unique 1- Item business #strategy.
Puneet Kohli once aspired to a #career in hotel management, but destiny had other plans when he took over his family’s Chole Bhature business.
Sita Ram Diwan Chand’s Chole Bhature has a history dating back to 1950 when Sita Ram and Diwan Chand began their venture together on a bicycle.
Fast forward to 2023, they now sell approximately 7000 plates per day. Puneet's recipe for entrepreneurial success, as he puts it, "SSG - Start karo, Simple karo aur Ghatiya karo"
This third-generation pioneer has ambitious plans to #challenge industry giants like Haldiram’s and Bikanervala with his singular offering-the infamous Sita Ram Diwan Chand’s Chole Bhature.
Watch the full video to explore this legacy food business!
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Опубликовано:

27 сен 2024

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Комментарии : 299

@samabratachattopadhyay 11 месяцев назад

Yeh banda bohot agey janewala hain, his mindset and assessment of the business is mind-blowing

@63_desert 11 месяцев назад

❤

@neeleshtanwar 10 месяцев назад

@dasalekhya 10 месяцев назад

*ye hai Delhi kaa aslee ENTREPRENEUR* ... people like him have made Delhi such a prosperous city BTW -- he reminds me of young *Gulshan Kumar* (RIP)

@Rohit.Nayyar 10 месяцев назад

Truly said. 👏

@indiandemocrat3846 5 месяцев назад

Real punjabi entrepreneurs

@adityamalikw 10 месяцев назад

The man proved "You don't need out-of-the box idea, just need to implement the existing ideas properly"

@bumblebee2956 10 месяцев назад

His knowledge and focus is next level 🎉 even 10 MBA will struggle to keep pace 😅

@lxx2100 8 месяцев назад

Aao bhai kabhi india ke top 20 bschool graduates s milwata hun...ye sb 1st day in mba m hi seekh jate h log

@fluffybunny510 6 месяцев назад

@@lxx2100sun bhi, sikhne me aur real-life experience me bohot fadk hote he, tu aur graduates inke under hi kam karinge. Real business me bohot failures handle karna hota he, 1 din me business nahi ban jayga bohot kathin he. Yea jo google sheet me jugad lagaya hena , koi MBA ko yea soch me hi time lag jaygibge college me nahi sikhate yea sabh.

@Soura4 6 месяцев назад

@@lxx2100Babu sikhne m aur implement krne m jameen asman k frk hota hai .

@krish7199 5 месяцев назад

@@lxx2100 Average shopkeeper>>MBA without practical experience Without practical insights MBA is worthless

@DC-zi6se 3 месяца назад

@@lxx2100 "Knowing is not enough; we must apply. Willing is not enough; we must do." -Goethe.

@vikasr2024 5 месяцев назад

Finally, a RU-vid channel that is showing real business on grass root level and the strategy behind it. All other channels busy doing case studies telling us what's already available on internet.

@pritishpadhy2603 10 месяцев назад

Excellent next gen entrepreneur who will carry on this legacy business( Sitaram Diwanchand Chhole Bhature btw are excellent) to the next level!

@kaustubhdatta8162 10 месяцев назад

It's amazing the mindset he has . Youth is just leading it's way. Banda MBA walo ki besti nar Raha hai. They are all technical but the way business work is never like that. All you'd do is make business better for someone else learning

@manya7989 10 месяцев назад

listening to a businessman himself is so insightful

@RDd188 10 месяцев назад

He is definitely PASSIONATE even selling something like Chole Bhature. Amazing even simple business can be made hugely profitable.

@tusharvarshney 10 месяцев назад

This guy is lit. he is gonna go long way. Amazing.

@thechangemaker9622 10 месяцев назад

I can relate what he saying at 8:20 "ye bahot badi myth h, handover milti hai" recently I have joined my father's business... it's totally true😂

@ShreyashPatil1811 5 месяцев назад

And that is Correct as well Wisdom late aati hai and slowly slowly aati hai. Young age me Hum Agressive hote hai Risk Takers hote hai but that can lead to Downfall. Jitna hai utna bhi nai rahega. But 10/20% of Net Profit everybody's Dad should give them to try out their Agressive Growth Strategies.

@SodiumSyndicate 5 месяцев назад

@@ShreyashPatil1811 You either have it or you don't, no father can give you that.

@ShreyashPatil1811 5 месяцев назад

@@SodiumSyndicate To bhai leave it Get Funding From VC's. Mere toh papa ka Business hai nai. So I am Directly going through the VC Route.

@ZoldicsDiaries Месяц назад

@@ShreyashPatil1811yes, young khoon turrant change chahta hai😂, experiment mat kro agar results ke bare me 200% sure na ho

@rahulspoem3660 11 месяцев назад

Totally big lesson for me You know u slove me big problem ❤thank u ❤️

@AP-ex7zi 10 месяцев назад

What a brilliant guy with an amazing attitude... he is going to be huge

@ge1466 7 месяцев назад

Master's Union must do a show on Saini Brother (in Bank Vihar, Pitampura, Delhi). They have run a food business with zero funding and zero zomato swiggy orders. Their kitchen setup, menu setup, business management, and legacy are captivating! Happy to provide their contact number.

@monicasharma1040 10 месяцев назад

Puneet Kohli ji ko salute his open mind , the acumen , King maker style

@dineshgoyal6246 7 месяцев назад

This guy is too good - he should also start coaching the 'the next generation entrepreneurs from traditional Indian Family businesses' ...a break from the overly done IT/Fintech/start up coaching 😊

@pranaysavla 6 месяцев назад

He is a Student of Rahul Jain business Coach.

@askdeb 4 месяца назад

@@pranaysavla how you know?

@sainiamarjeet 9 месяцев назад

2:35 the female is wrong when saying sitam ram diwan chand rate of Rs 100 per plate of chole bhature is cheap since she is not aware majority chole bhature are sold from rede and resturants at less than that rate across NCR region.

@narryyyy 5 месяцев назад

Pricing is cheap compared to restaurants in NCR ofcourse can't compete with pricing of roadside carts

@motichoor69 10 месяцев назад

2:29 here you said that the pricing is very low, they sell a plate for Rs. 90 which is not so cheap for normal people the pricings are definitely on the higher side.

@yashsonawane2233 6 месяцев назад

acchi plate ke liye 90 rupaye to de hi sakte hai

@SanjayKapoorDelhi 7 месяцев назад

Good show Master's Union and Sitaram Diwanchand !! Excellent learning for entrepreneurship

@santhilkherwal7327 9 месяцев назад

He got more knowledge and insight about buisness than so called unicorn 🦄 founder in Bangalore

@ChatWithAman 7 месяцев назад

What a refreshing content... Maza aa gaya inko sunke.... Bohot chill hai yaar ye bhaiya ❣️😍

@neerajwa 6 месяцев назад

Awesome guy. Aapke pitaji ko charan sparsh.

@vikram-qf8xq 4 месяца назад

In the beginning i felt his attitude was overconfident ,like someone born with a silver spoon. But as i continued watching the video, his clarity and forthcoming nature became very clear. wish you the best and hope you can realise your plans atleast 80% 😊

@AhmetTuba-gs5sb 2 месяца назад

Yaar 4rabet use karte hue 2 saal ho gaye, mere bhai ne recommend kiya tha, best decision ever

@Eaps-i2p 10 месяцев назад

Terrific business acumen....he will go places!!!!

@vaikunth1001 7 месяцев назад

👏👏👏guy has crystal clear thoughts and mindset

@xtree2817 4 дня назад

Want to know why is he so successful. His mindset about the other vendors who use his brand name to sell their product. He isn't offended at all.

@princeofheaven19 7 месяцев назад

His business knowledge is amazing

@dipadas1450 7 месяцев назад

Excellent video. India is in good hands and people always remember india is not for beginners

@siddharthshankar6170 10 месяцев назад

Loved this documentary!

@hitesh6245 3 месяца назад

one gem I took away from this story, which I felt wasn't given much attention to was how this guy got his employees to take charge of their own responsibility in a non invasive way by introducing scoring of checklists asking them only how he could monitor their work to reward them and slowly getting them used to it. I've seen places that end up installing cameras, start screaming why employees are just standing par inhone toh kaam bhi karvalia aur ye sab bhi nai kia. Ese chiz kar pao na toh business ke dusre fundas toh aap waise hi karte karte sikh jaoege kyuki it isn't rocket science for those who've got this level of understanding.

@rohitvengurlekar1346 10 месяцев назад

Chalo pahle aap log kya kar rahe hoo yeah batoo... That was a gr8 start... Yeah idea deta hai speaker ko kitna detail mein insey batein karni chahiye ya nahi.....

@hotshot65862 6 месяцев назад

Head on his shoulders Well Done!

@hiteshdhawan1 6 месяцев назад

he is right! Paani ki botle business me highest margin hai in the upcoming days people will use packaged drinking water or sparkling water brand as a status symbol and fashion statement

@royalchallengers7884 10 месяцев назад

Smarter than MBA graduate. So obsessed with his business.

@DanishRayan-fn2dk 3 месяца назад

His business is all about the location and the place is his own these two things are responsible for 80 percent success and the rest can be taken care by any body

@MustafaMahmut-zd1lh 2 месяца назад

4rabet ka interface bohot user-friendly hai, easily sab kuch access hota hai

@manojramakrishnan7127 7 месяцев назад

How do they link google sheets with POS billing? Like the deduction of inventory as per billing (consumption of items). Being entered manually by EOD after all billing is done??

@thummapala1wea 7 месяцев назад

Probably some automation tool like Zapier is used???

@Adhavmani 10 месяцев назад

Guys, release video with English subtitles will help other state people understand 😊

@notfound9365 10 месяцев назад

baccho se 40 lakh rupey fees lete ho aap log. Aur 40 lakh rupey lene ke baad aakhir aap sikhate kya ho?? Kyo nahi kabhi kisi ko batate ho ki Lovely Professional University hain aapke courses.

@editrixedit5661 2 месяца назад

Toh tu IIM nikal le

@snehapandey9107 10 месяцев назад

Wow he is awesome ❤.🎉

@dasalekhya 10 месяцев назад

*ye hai Delhi kaa aslee ENTREPRENEUR* ... people like him have made Delhi such a prosperous city BTW -- he reminds me of young *Gulshan Kumar* (RIP)

@NONAME-bh9cu Месяц назад

Damn true💯

@ranjancom2000 10 месяцев назад

Price, Place and trust on the service and consistence in Quality is very important. If we open a new restaurant in another place it will not Run for that he need to establish the brand trust.

@namangarg4629 10 месяцев назад

8:25 love you bhai ❤ vala point

@bombaytalkies6836 8 месяцев назад

V good video, Bandey mei hai Dum! A lot to learn from him.

@socialvirology 5 месяцев назад

Great person with great thoughts.

@bardaasht007 5 месяцев назад

In any food business, the minimum profit margin is minimum 50%, if it's operational on a large scale /large volume, then that margin increases to 75%. Hence, if done properly with dedication, anybody or any hotelier can become rich quickly.

@MrSabby94 26 дней назад

He inherited an established business, what is so impressive about it ?

@GSpeaks-c7i 6 месяцев назад

kohli ji is my kinda guy, i have similar philosophies

@pulkitjain238 10 месяцев назад

इन महोदय ने एक बार फिर से यह साबित कर दिया कि हम जो पढ़ाई लिखाई स्कूल में करते हैं वह व्यवहारिक जीवन में कई काम नहीं आती स्कूल की पढ़ाई लिखाई एक पैसे का व्यर्थ करने का एक बहुत बड़ा माध्यम है इतना पैसा व्यर्थ करके भी मुझे कहीं पर भी 25000 की नौकरी नहीं मिली अंतर मैंने एक पाव भाजी का स्टॉल लगाया अब ईश्वर की कृपा से 40 हजार रुपए महीना कमा रहा हूं पढ़ाई और नौकरी एक बहुत बड़ा जाल ह

@ayushjhawar9741 4 месяца назад

Shi hai mai bhi yhi Karunga ab

@knowledgeshorts009 6 месяцев назад

You covered it so well , great work,keep it up

@mohammedmujahidabbas3030 10 месяцев назад

Bhai kya knowledge and confidence hai

@UmitFatima 2 месяца назад

4rabet pe Finch ka hona matlab pura assurance hai quality ka, har event special lagta hai

@rohitsarfare630 10 месяцев назад

Guy was gem 👌

@kambarovskykambarovsky42 9 месяцев назад

Sir, just remember one thing ,you can't force every family to eat only chole bhature. You can't close all the other shops. What is the size or you can say the volume of this biz in your area and what is your market share. Plan according to that way. Think about diversify. Don't depend on only one product. Today's trend of food habit is slowly changing I mean health consciousness or how much calorie bla bla bla. Good luck.

@GulizSeyfi 2 месяца назад

Haan bhai, 4RA pe games aur events ka maza hi alag hai, mere dost ne bataya tha

@shrisanidhya 10 месяцев назад

Sahi hai case study ke liye. Vese bhi aaj kal jadatar MBA chai ka thela hi laga rahe hai..

@adityawankhede4634 6 месяцев назад

Nice efforts for making video.Liked it.

@PesudoMan 10 месяцев назад

Is it me ? or i find the comments of these MBA grad naive and stupid. He has so many important points and as a person with business family i get so much of these concepts and insights. TBH The guy knowns business and understand his domain, these people interviewer are so good at missing all the important stuff. Listen to his insight on competition. these guys all it street business, bruh? Bro MBA a fancy useless degree in India

@namishmall9511 11 месяцев назад

Dream B-School 🎯

@beejay11322 4 месяца назад

bhai pakka dhande wala h ... debit what comes in credit what goes out..... powwer bhai ......

@Techtips200 6 месяцев назад

Wow what a guy ....who will call him 12 th Pass...he has knowledge no B school or HM can teach...every words said by him looked like Quotes.

@growbro8145 Месяц назад

That 12th passed shop owner was looking more knowledgeable, confident and energetic than these weary minded people.

@harshitvijay562 10 месяцев назад

4:02 i liked it here

@AmanKumar-qf5bb 10 месяцев назад

great learing from this video

@vikrantsinghsengar 3 месяца назад

Amazing 80% is the new 100% , this man will be next bezos.

@CoolCrazyGuy007 6 месяцев назад

True ' hand over nhi krte '

@saifchowdhury3581 6 месяцев назад

Absolutely amazing!!!

@sidd41790 7 месяцев назад

Mr Rahul Jain will be so happy :)

@NezaketMubeccel 2 месяца назад

4ra ka ambassador itna bada sports star hai, ab toh aur bhi badiya experience mil raha hai

@MustafaMukaddes 4 месяца назад

Using the live stream feature on 4ra makes me feel like I'm at the game 📺👀

@tanweerahmed55 10 месяцев назад

Love you Maryland USA

@divyanshjain180 2 месяца назад

Wow❤

@bhaveshkotecha3853 6 месяцев назад

The best thing is say 80% is the New 100%....what a linneee

@vibhorkala5144 10 месяцев назад

Great Insights

@vishalmittal6030 6 месяцев назад

Rashweta got very beautiful face like Nithya Menon, if she will drastically improve her fitness level, she will become more beautiful

@itsmeBISHNOI 5 месяцев назад

banda ye bindas hai....

@Auto-Baat 8 месяцев назад

Bhai please start selling course,kisi ka nahi lunga aapka zarur course buy karunga

@rickinstrumentalists9899 7 месяцев назад

loved the energy

@kshitijj2 4 месяца назад

Just BOOM 🎉

@Supritheditvines 10 месяцев назад

Mind blowing

@HRHKamal 10 месяцев назад

The guy has a fair amount of common sense & street smarts.

@balajisaabade7345 4 месяца назад

Main point is location, new starter can't get location, bhature expire date can manage, don't need fund

@drsamgeo 7 месяцев назад

Brilliant chap.

@priyesbamne9112 26 дней назад

He's from Rahul Jain's Batch !

@Surya6.0 4 месяца назад

Baap dada ki mehnat .. nam paise Surat sab dila deta h... Aj ki generation ki bas ki nhi itna bada Empire khda Krna. Phle ka piase nam hi chl rha h.

@tushararan9222 11 месяцев назад

Awesome!

@aviray5877 4 месяца назад

That Guy Showing over smartness in Conversation😂and he is smart in business , but Salut to his Elders who make that empire for him to grow more…

@lalitmalik7485 Месяц назад

1 like for this man

@bippinjitsingh9141 7 месяцев назад

Great video.🎉🎉🎉

@vivov588 4 месяца назад

Owner is mastermind haajirjaWab

@maverick_sau 7 месяцев назад

what a great video...

@mbtax7389 4 месяца назад

RASHWETA looks great

@MrDazzingsankalp 7 месяцев назад

Humble ashneer grover

@MerveNur-gj9ph 2 месяца назад

4rabet pe first time bet kiya tha, bhai ne guide kiya tha, tab se addicted ho gaya

@Suhani__Jain 10 месяцев назад

SSG👍

@psnikam5745 8 месяцев назад

Excellent

@rahulisgreat4911 10 месяцев назад

Epic

@Soura4 6 месяцев назад

Ashneer grover k chota bhai

@ashiduos_sfdc 8 месяцев назад

didn't even realised how early this video ended

@firststep9686 3 месяца назад

Degree or real business 😊his father is rght😊