1. You need to take some business classes. 2. Need to understand the demographics of the area; do your research of what kind of clients you would have to be able to cater to that community. 3. Find a location to rent or own. 4. Facilitate a team; patient and dedicated cosmetologists, estheticians, barbers, massage therapists, and manicurists. 4. Offer special services and education that will set you apart from your competition in the area. 5. Choose your marketing tools; product line(s) that will be affordable to your clients and will attract them to your salon/spa. 6. Advertise your salon through social medial market and use online booking platforms to promote your business. 7. Customer retention; groupon or not to groupon? Listen to your guests to discover why are they in your salon, what do they want, what are their concerns for their hair and skin... Client consultation is a key to customer service. 8. Keep your employees motivated and inspired by establishing a career path for your team by offering training and education, setting measurement and markers to keep the team members achieve their goals and rise up the ladder. Offer creative events like photo shoot nights. Watch the free video to receive advice of how to go to the job interview; steps and what is necessary to know to get hired to work in the salon; dress the part, be confident, keep eye contact, have a simple and clean resume, learn the different STYLES OF HANDSHAKE for an interview; full grip handshake, congressman handshake, the presidential handshake. Do not do the limp fish handshake; it shows uncertainty. Learn how to recruit your styling team. Learn about the financial aspect of business. Get free advice for first starting out hairdressers and beauty school students. Learn about partner or not to partner; that is the question! Learn about working in foreign countries; do you need a license? This video is an educational how to open a business advice video for cosmetologists, salon and spa professionals, beauty school students, hairdressers, and entrepreneurs, people who want to open a beauty business. The guest speaker is the Artistic Director for ERGO and OC Network Productions Chad Clark . Video is produced by BeautyHealthTravel Channel.
23 окт 2012
