Co-founder of Independent Practice Growth UK, Paul Green, shares tips which, if used correctly, will help practitioners sell higher value frames and lenses
Or you could just sell it much cheaper. If it's cheaper, people will buy higher quality merchandise and buy a larger quantity, because it's such a good deal. They may buy two or three pair and end up spending more than they normally would have for the one pair that broke the bank. You need to make people feel like they are getting a good deal. The better the deal the more they spend.
