Buyer Persona Creation for B2B Business

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Creating a buyer persona is critical to any business' marketing, AND to its website success. By drilling down into who your #1 customer is, how they think, and what they want, you'll be armed with everything you need to be wildly persuasive on your website, and digital marketing channels, while overcoming any objections.
I'll walk you through every step of creating your buyer personas for your B2B business - including where to get your information, and how to conduct the kinds of interviews that will give you the most honest answers possible.
Download the interview questions here: goo.gl/FYBRcu
Hubspot's 'Make My Persona' Tool: www.hubspot.co...
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Or, want a Free Consultation with me? Just go to: thedeependdesig...
🎬 Register for the FREE On-demand video masterclass training, "The Automated Clients-on-Demand Website Blueprint for Service Businesses" Just go to: wesmcdowell.co...
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Опубликовано:

7 сен 2024

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Комментарии : 33

@TomiwaAdegbola 2 года назад

I have learnt a lot in this 13 minutes about targeting and content development in B2B more than I have done in the last 1 year. Thanks for this great video Wes.

@WesMcDowellInc 2 года назад

Glad it was helpful Tomiwa!

@vinitaapte7563 4 года назад

This is exactly what I am doing with a customer. I used xtensio to create my buyer personas. We are still in the initial process so your video has been super helpful. Thanks

@angekelly100 4 года назад

Vinita Apte how’s it going ? I have a couple questions !

@vinitaapte7563 4 года назад

@@angekelly100 it's going well. What do you want to know?

@angekelly100 4 года назад

@@vinitaapte7563 the process you took to complete your buyer persona!

@vinitaapte7563 4 года назад

@@angekelly100 we are still in the initial process of doing that. I have involved the sales, product and marketing team to figure out the number of personas. After that I designed a questionnaire and plan to interview customers and gather the information. We will also be adding our own information to the personas and cross-check it with the information the customers will give us in the interview.

@rakibandco Год назад

Looking for a way to creat a persona. Got one of you. That's awesome! Thank you so much for making it.

@WesMcDowellInc Год назад

Glad I could help! 😊

@swaraj44 4 года назад

I wish I alone could give 100 likes for this amazing underrated video. You have done such a good job of breaking down the actual steps to be taken for the starters rather than just a giving a over view of what it is like every other video I came across. Subscribed!!

@WesMcDowellInc 4 года назад

Thank you so much for subscribing Swaraj! Appreciate it.

@Jdetavis73 4 года назад

That was super helpful without being overly verbose. Thanks!

@WesMcDowellInc 4 года назад

Thanks, I try!

@PumpernickelCoconut 2 года назад

Thank you Wes. You so are concise and practical. 🙌 Please upload 'How To Create a B2B Persona To Get Your FIRST Customer'. We can interview prospects, but I am wondering if there is more. 🧐 During each of your videos, I have learned something that I feel improves my messaging - it is always more concise- and my confidence. Thank you for sharing with us. * * Since we were asked to contribute about personas: I created a persona for my target market by choosing a real life person and researching their preferences and lifestyle. For example: Expats look towards the future, enjoy cultural experiences, and are mutuable.

@kalinclarke3909 3 года назад

Wow. Super helpful and easy to digest. I am actually quite surprised this doesn't have more likes and comments. Thanks for your insights!

@WesMcDowellInc 3 года назад

You're very welcome Kalin! Glad you find it helpful! 😊

@cliffordrogers2734 2 года назад

Wow thank Boss I really appreciate you

@WesMcDowellInc 2 года назад

You are very welcome Clifford!

@maritzacastellanos5976 5 лет назад

excellent video thank you

@georgeyu3622 5 лет назад

very informative, thanks for the video

@HubSpotHacks 4 года назад

Very thorough! Great video!

@WesMcDowellInc 4 года назад

Thank you so much! I am glad to be of help.

@adryanecalloway8719 Год назад

Loved this video did you ever make one for B2C & start ups?

@WesMcDowellInc Год назад

Thank you! I didn't, this one didn't get a lot of interest unfortunately lol

@alisalman8542 6 лет назад

Thanks!

@ximenaoblitas8943 5 лет назад

Súper buen video! Gracias!!!!

@WesMcDowellInc 5 лет назад

Da nada!

@ashb9254 5 лет назад

Awesome! Sub'd

@isaactettehtsokpor6659 3 года назад

Please assuming you have 200 potential customers are you suppose to create a persona for each of them?

@WesMcDowellInc 3 года назад

No Isaac, a persona isn't a specific actual customer, it's a way of understanding who your BEST customers are by researching what they're most interested in/their problems, their lifestyle, etc so you can better communicate with them in your marketing.