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Call of duty mobile New gameplay in master range match and khater nake gamplay in squad vs squad ==you
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be precise its “Long description” on the Play Store and “Description” on the App Store. Its main purpose is to sell a game to players who weren’t convinced by other store elements.
On the App Store, description doesn’t play an important role for algorithms - it won’t index keywords from this description.
On the Play Store on the other hand, a long description plays a significant role for algorithms. Play Store takes into account keywords used in the description when it ranks a game in organic search. Try to use your most important keywords more than once, but don’t try to stuff too many keywords in a very unnatural way - it just hurts the eyes and can discourage potential players. Try to make the sentences look natural. This way the game description will be both attractive to the readers and relevant for the algorithms.
Description should be: informative, easy to understand, and clearly structured as it provides information on what your game is about. Show the value of your game and don’t forget about the powerful Call to Action (CTA). A good practice is to mention awards, contests, or review snippets from major sites. On the Play Store, you can be a little more creative and use emojis 😎, bold, underline, etc.
As you already know (if not take a look at Mobile Game Marketing post) ASO takes a very important role in increasing organic installs. It does that by making your store page more attractive to players and maximizing its visibility in organic search by ranking your game higher.
Today we’ll cover topics such as: Long Description (App Store & Play Store), App Subtitle (App Store only) and Short Description (Play Store). All of these are under the full control of developers and can be modified within App Store Connect or Google Play Console.
Learn more about ASO and other marketing activities which will help you
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