Can India's 'Drink of The Poor' Win Over Elites And The Global Alcohol Market? | Big Business

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India's alcohol market is booming, but traditional spirits like coconut and cashew feni are struggling. We went to Goa, India, to find out how some distillers are hoping to cash in on feni, and what sets this spirit apart from others on the market.
00:00 - Introduction
01:21 - Heading To The Coconut Grove
01:54 - A Deadly Climb
02:51 - The Process Of Toddy Tapping
04:53 - India's Booming Alcohol Market
05:50 - Feni As A Premium Spirit
06:15 - Distilling Coconut Feni
06:55 - The Rise Of Mezcal
08:26 - Making Cashew Feni
09:50 - Keeping Toddy Alive
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Can A 'Drink of The Poor' Win Over Indian Elites And The Global Alcohol Market? | Big Business

Опубликовано:

17 июн 2024

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Комментарии : 234

@high-_ 3 дня назад

Lobster was a poor man's food as well

@Phlegethon 2 дня назад

Yea this isn’t lobster - people didn’t eat lobsters cause they’re idiots

@haoxus9413 2 дня назад

Traditional doesn't have to mean filthy

@SBC894 2 дня назад

To everyone being like, omg, its so unhygienic, in terms of squashing the fruits with their shoes, these are shoes specifically kept for this purpose and this purpose only. They aren't used for regular walking. Some places use the exact same process for making wine. You have to smash the grapes with boots/shoes made for this. You obviously don't use everyday wear shoes.

@noaaon173 2 дня назад

Still disgusting

@tysondacosta7802 2 дня назад

@@noaaon173 to all people eating sour dough bread, research shows that the yeast that brings flavor comes from the armpits of the man and hence flows down to the hands of the man. Same for the woman. Get your science right. Feni does not add a cultured yeast. It's natural yeast. Each batch acts like a unique wine. Finally Goa does not drink fermented juices, we distil them to a refined product. If only Indians knew their science well they wouldn't be crying about hygiene all the time. There is no compromise on hygiene here anywhere.

@porothashawarma2339 3 дня назад

Hasn’t this been already posted once ?

@Sophisticatedduck-po4lp 3 дня назад

I feel like I have seen this to.

@pshpsh5247 3 дня назад

Yeah this is an old video, don't know why they're reposting it.

@MrYashino 3 дня назад

They just want to keep up thier propaganda for thier monthly cut..😂.the videos they receive backlash they turn off the comments... typical biased media...these Indian corresponds for these foreign channels go to the smallest remote village to record.. give them a dollar say those poor people you gonna be on tv..don't wear gloves or slippers..we ll show how poor you are make some money 💸😂

@amijame2729 3 дня назад

I also think like that

@MrYashino 3 дня назад

Reposting this just to keep up with thier propaganda for monthly cut..😂.the videos they receive backlash they turn off the comments... typical biased media...these Indian corresponds for these foreign channels go to the smallest remote village to record.. give them a dollar say those poor people you gonna be on tv..don't wear gloves or slippers..we ll show how poor you are make some money 💸😂.. there's a lot of money in the west if you bash Indian products

@orientalguy9462 3 дня назад

<a href="#" class="seekto" data-time="576">9:36</a> actually distillation technique was pretty common throughout the world, archeologists have found distillation equipments made out of clay, in the sites like takshila etc.

@Mohan-jd8fc День назад

Takshila was part of Indian civilization too. After partition Pakistan got the Takshila.

@Brandon-305 2 дня назад

I'll try the coconut liquor but the cashew I'll pass..😂🍻

@mytake1465 3 дня назад

It’s amazing how these techniques are created. Like who was the smart person that started the trend . Wow hats off to them and the ones who carry the tradition on

@bunthoeunhas549 3 дня назад

Just like everything in life bro, trial and error! Don't be scared to do something stupid or different otherwise you will be a no one!!!

@larrylitmanen9877 2 дня назад

Once distillation was discovered it's pretty much can be done with any fruit or grain. In Belarus they do phenomenal potato vodka and thruout Europe any fruit from Apple to plum is used (calvados and slivovka).

@theboringchannel2027 3 дня назад

Most Pacific Islands do the same, called TUBA or PALM WINE, many many other names as well. This is VERY COMMON to make. in many tropical countries.

@macberry4048 3 дня назад

I like watching videos like this to glimpse how other people live and after seeing the knee wrap and the women saying that she's retired I realized that I don't see to many kids

@regenwurm5584 3 дня назад

If there is only one tapper left, where is all the juice coming from? And how are they going to go global with this kind of resource gathering method?

@WinstonMaraj-gx8sm 3 дня назад

Wait!!!!!They will pass China and become number ONE!!!!😂😂😂

@MrWuhisn 3 дня назад

@@WinstonMaraj-gx8sm Not sure who will win between Deli belly issues in India and sewer oil frying in China.

@GodzHarleyGirlStudio 3 дня назад

He’s the only one left in his village.

@nikhilPUD01 3 дня назад

Anger management

@kaamos79 День назад

And are the hygiene standards present through this video good enough for a global market?

@taurusv29 3 дня назад

He's not the only one left. If you go to the state of Kerala there are still many coconut tree tappers.

@GodzHarleyGirlStudio 3 дня назад

He’s the only one left in his village.

@thefix2573 3 дня назад

@@GodzHarleyGirlStudio Comprehension is hard for some.

@Nick-nv5fy 3 дня назад

The lengths we humans will go for a drop of liquid gold lol. Hopefully they succeed at making it popular, and that the ones who make it can receive their share.

@hughjanus6975 2 дня назад

I really like how the video starts at the thumbnail!

@hermaeusmora2945 2 дня назад

Who wants to bet that distiller is charging a premium for this coconut stuff but the dudes climbing the trees ain't getting any of that money?

@ankitmalhotra228 2 дня назад

He is taking A RISK Building a brand is no joke That too an International One Liquour mafia Local police Import-export issues Lots of certifications and permits and u also have to bribe everyone in the process for smooth functioning Thats India My friend U have to save for everything Also if the brand fails u have to keep funding for another venture

@hermaeusmora2945 День назад

@@ankitmalhotra228 Ok, so? The guy climbing the tree isn't without risk. What happens if he falls? Does he have insurance? Who will provide for his family when he's out of work? The rich guy might lose some money, oh no, but the tree climbing guy risks poverty.

@GameFuMaster День назад

@@hermaeusmora2945 then the guy climbing the tree should sell it for more money. It's his product, he can charge whatever he wants to the middleman. Or find another middleman if he won't take it.

@KRISH57676 22 часа назад

That's the climber's choice/problem for selling their product at whatever price they are. That's not the businessman's problem. There is already a lot of hostility for Businessmen here. Besides, that distiller aka the Businessman here would be employing a lot more people as well, you gotta remember that as well.

@wizygbeceo9367 3 дня назад

This is called palm wine in Nigeria

@adventuresofa9jaguy322 3 дня назад

you sabi lol

@astroboirap 3 дня назад

aka. scammer wine

@petitemmanuel3199 3 дня назад

Palm Wine In Ghana As Well Ha Ha Ha Ha!!!

@petitemmanuel3199 3 дня назад

Palm Wine In Ghana As Well.. Ha Ha Ha Ha Ha Ha!!!

@nigerianway 2 дня назад

So they poor man's drink is used for marriage ceremony here

@VintageVigilante День назад

It can be delicious. Smooth and complex like a mezcal, but with tropical flavours. Had some when I visited Goa last year. It was impossible for me to buy some to take home because of border restrictions within India 🤷‍♂️

@felicionovela1054 День назад

In Mozambique that coconut tree stuff is called "sura" in the Inhambane Province

@ninoagas День назад

Here in CEBU, PHILIPPINES we call it “TUBA" from the coco tree 🇵🇭

@damnation035 3 дня назад

This is called Tuba (similar with the coconut Feni that you have) here in the Philippines, specifically here in the Visayas

@OwenNewo619 3 дня назад

Similar but not the same at all so don't call it Tuba

@whitepouch0904 2 дня назад

It’s not only in Visayas it’s all over the Philippines. They call it lambanog in Luzon/

@Badimir-sn6oi День назад

So Nsa fufuo or palm wine as it's known in Ghana. Cool.

@jaimeortega4940 3 дня назад

Wish them the best!👏

@felicionovela1054 День назад

In Mozambique the one made out of "cashew fruit" is called "xikadju"

@cliffwoodbury5319 11 часов назад

India is going to be the most important part of the British Commonwealth in the next decade or two, and will only be at the start of its economic rise; being that spirits is a huge global industry, it should be something that is given emphesis by the state and central governments, because I think it could have a huge advantage in the commonwealth nations, and even English speaking nations.

@ChairmanMeow1 3 дня назад

I had something called Palm Wine in Beijing, is that similar?

@TheInspire96 3 дня назад

are there any fruit that can't turn into alcohol or shouldn't?

@Davyjones5454 День назад

That coconut flower juice looks delicious

@emilrose5760 День назад

We call it “Tuba” here in Ph

@bakerkawesa 3 дня назад

They can start by improving hygiene.

@kylesmith8128 День назад

I want that Indian coconut drink. It looks fantastic.

@KenzoTan1942 3 дня назад

Still quite a handful at SEA still making toddy.

@joshuamacadagat4315 3 дня назад

its similar to lambanog here in philippines

@fahvm4362 3 дня назад

Well, it's India. 😎✌🏻

@ahmadnadzirullah38 День назад

That coconut water in malaysia we call tuak..but no alcohol drink..

@mikemike5973 3 дня назад

Deserves every money he gets

@unholycephalopod3019 3 дня назад

Probably much more

@nthedecent7717 3 дня назад

no english good eh?

@horsemanofwar86wawahwoowah36 2 дня назад

2 rupees😂

@vinsbargains5920 19 часов назад

And you speak how many foreign languages ? @@nthedecent7717

@james1635 2 дня назад

I'll give it a shot

@hendrix4259 День назад

Fenny is just like any other spirit, nothing fancy!

@MsMe1017 2 дня назад

God bless him 💜🙏🏾

@ktron1000 2 дня назад

They age absolutely beautifully like they look way younger than the video said lol

@infinity70455 3 дня назад

<a href="#" class="seekto" data-time="48">0:48</a> ताडी

@bwenyin8333 День назад

love toddy... hmm.. especially when u keep it cool

@whitepouch0904 2 дня назад

Wrong info Coconut feni or palm wine/ liquor is popular in the Southeast Asia where coconut originated from. It’s also called poor man’s drink here in the Philippines. I’m pretty sure it also existed where coconut has reached.

@gopalgaunker 2 дня назад

Dumb editors/ When he said 22 units He meant 22 in cartier scale which roughly corresponds to 51% abv Which is stronger than commercially sold 42.8% And not 22%

@jaques2510 3 дня назад

I'll prefer whisky

@felicianoabe День назад

In Philippines thats called lambanog

@mysteriousdude280 3 дня назад

@Business insider that's not true, this liquor is also made in southern Tanzania

@user-rh3to9cu4x День назад

I'll bet my life they put those boots on just for the filming of this video.

@1.4142 3 дня назад

Props to him for tapping 2 days straight

@evolancer211 3 дня назад

Gonna say no, since you posted this a year or two ago

@Carole_Baskin 3 дня назад

Why are you rehashing this? You already posted it.

@HeathenWays 3 дня назад

Spirits are hard to sell even if they are cheap Europe has its own USA have their own and we drink beer and wine also. Test the market first.

@Kushert 2 дня назад

Facts- Workers mash faster when chewing coca leaves 🍃

@anthonyalles1833 3 дня назад

Same as Sri Lankan Arrack

@jobberwalkx105 3 дня назад

TUBA we called it in the philipines

@user-do6gc5zg1m 3 дня назад

Viva Goa , Viva Portugal 🇵🇹

@frankstrawnation 3 дня назад

Viva Goa, viva Portugal e demais ex-colônias portuguesas.

@amh9494 3 дня назад

May our friendship never die. 🏴󠁧󠁢󠁥󠁮󠁧󠁿

@OceanOstteen-ky2gv 2 дня назад

Cashew Fruit liquor is not only made there in India. It is also made here on the island of Roatan, and probably many other places. Thanks for the vid, maybe do a little more research before making these solo pronouncements? Thanks and looking forward to more of your vids.:)

@ButterFadeGolf 2 дня назад

Fam,is in San pedro sula...wanna visit your island something fierce.

@saulz.2activebaby303 2 дня назад

They not the only one that do it 😂

@pshpsh5247 3 дня назад

You posted this video months ago why are you reposting it?

@howdarethee 3 дня назад

I mean it looks safe to drink

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@helanpiend9088 2 дня назад

Omalunga moNamibia we extract from Makalani very sweet and alcoholic. Banned by traditional authorities because it cost the extracted tree its life

@joshcoe 3 дня назад

juice

@florencelovme 3 дня назад

Hopefully It can go to the market

@m0e679 3 дня назад

Called Todi in Kiribati

@CW-rx2js 3 дня назад

It's from Kerala. Indians from Kerala brought it there

@unproductiveentity4527 3 дня назад

Tuba in mindanao philippines

@owenlll-cj7mj 3 дня назад

24 dollars per tree is absoured

@AKAK-rh7lr 3 дня назад

😂 I’ve never seen absurd spelled that way.

@walterchew2944 День назад

They should just get a coconut bush or something

@peteparsons432 2 дня назад

He tapped the top of the tree for two days?

@Scyth3934 3 дня назад

Must be hard to be tapping for 2 days straight 🤣<a href="#" class="seekto" data-time="172">2:52</a> What they heck were they trying to say?

@julianjaffe8739 2 дня назад

I know, the script writers really needed an editor on that one

@enosh8425 2 дня назад

GOA MENTIONED RAAAAAHHHHH

@SEKHAR-EL 3 дня назад

😢

@notyouraveragegoldenpotato 3 дня назад

Holy shit. And if i want virtually any hard liquor or craft beer in exsistance i need to take a 3 minute car ride in my air conditioned sports car and slap a bill on a counter😂 those guys -hold my 100 foot coconut tree-

@adempenver9416 3 дня назад

But sadly you would be drinking alone 😂

@MrWuhisn 3 дня назад

what will it take to get Feni to go mainstream? A remotely sanitary production process. That would be a big start.

@El-Kompadre 3 дня назад

yea theyre going to have to step up their equipment to at least match the mexicans so it can be a little appealing to the world market.

@blablup1214 2 дня назад

Yeah...isn't creating spirit also a very delicate process ? Wasn't it problematic if you have too much or too less heat because you could create stuff that makes you blind ?

@MrWuhisn 2 дня назад

@@blablup1214 the guys in prison do this same thing with food scraps. They ferment it in the toilet.

@blablup1214 2 дня назад

@@MrWuhisn Fermenting isn't really the problem. The same is with yeast and bear. the yeast dies automatically if you reach a certain alcohol volume. There are problems if you take an fermented product. And heat it to get it to 40 or 50% and so on....

@WhoDeanyUnchained 3 дня назад

No, thank you 🙏 ✌️

@joshcoe 3 дня назад

drink

@euglenii 3 дня назад

Answer: no

@peak-naik 3 дня назад

Fact Check: The person claimed to be the last one, isn't truly the last one. Costal regions of Karnataka and Kerala have abundance toddy production. Chikmagalur and Davengere districts of Karnataka also have this culture. While it is a poor man's drink, it surely is tastier and feels fresh. It's a high manual labour task and people would rather let the flower shoots become coconuts which is much more valuable. It's funny how western countries pick the worst case scenario and portray India. The footage shows the cashew crushing procedure in the most unhygienic manner, reality is, people use press machines. It is way more efficient and easy. Checkout Yash Sawardekar's Shark Tank India pitch. He's one of the founders who is globalizing this drink.

@laurenceT141 3 дня назад

He said "in my village", I dont think he's talking about all of India.

@Darkest_Soul_187 3 дня назад

I'm not drinking anything that's prepared in those filthy conditions.

@ElijahMan2633 3 дня назад

You stink.

@AKAK-rh7lr 3 дня назад

Wait until you find out about every other food item you eat involving vegetables or fruits 😂

@AKAK-rh7lr 3 дня назад

Stupid take nonetheless.

@ivangoat 3 дня назад

😂😂😂😂

@ImpreccablePony 3 дня назад

@@AKAK-rh7lr Saying "but others are also bad" doesn't refute his point that this drink is made with filthy boots.

@m.rezkaermanda2560 3 дня назад

Danger drink

@siddiqahmad9196 3 дня назад

You always copy the same video I have seen on other channels

@RavagHer 3 дня назад

@63hsj70dm 3 дня назад

good they are wearing boats

@horsemanofwar86wawahwoowah36 2 дня назад

Ill tell you what it takes, not being crushed with dirty feet😂

@noritabaku 3 дня назад

Ah yes...the Fanny.

@Delahulle День назад

Teach them hygiene and maybe people might buy it.

@adventuresofa9jaguy322 3 дня назад

this is called palm wine in nigeria. why are they making it look special in this video LOOOOOL. It is best enjoyed with bus meat and some like to mix gin with it.

@WinstonMaraj-gx8sm 3 дня назад

Nigeria still has bush meat?I think all was eaten out like in Haiti?

@adventuresofa9jaguy322 3 дня назад

@@WinstonMaraj-gx8sm LOL not sure if this is sarcasm or a genuine question

@CW-rx2js 3 дня назад

This is different from what you get in Nigeria

@adventuresofa9jaguy322 3 дня назад

@@CW-rx2js I doubt

@Clklom 3 дня назад

This is not drink for the poor.....ha ha .....This is pure and like medicine....

@JulianJohnston919 3 дня назад

This is old, re-runs from BI!

@AnonUser18 3 дня назад

Why should anyone drink something prepared under those filth conditions?

@NestY7777 3 дня назад

It's <a href="#" class="seekto" data-time="293">4:53</a> NOT about rich and Poor Drink. Anyone can have it. Stop posting any shit about our Feni drink to the World 😂