Can AR, VR, or MR Become Real Game Changers in the Sports Industry? | WHU 

Researchers at WHU - Otto Beisheim School of Management have tackled the question of whether technologies such as augmented, virtual, and mixed reality could be the game changer that will transform the entire sports industry. In the world of sports, such digital innovations could be the key to offering fans a new experience, optimizing trainings and athletic performance, and unlocking new commercial opportunities.
Their original article, “Wie künstliche Intelligenz das Sportbusiness verändert ,” was published on the SPONSORs platform on September 30, 2021.
Get a detailed look at this research in “Augmented Reality, Virtual Reality, and Mixed Reality” at WHU KNOWLEDGE www.whu.edu/en...
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