Can Reliance's Campa win the Cola wars? | Mukesh Ambani's Business Strategy

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In the 20th century, Campa Cola was the most favourite drink of Indians. Reliance has relaunched it with a lot of innovative business strategies. Will their deep pockets help it to become a leader in soft drinks industry as well?
#campacola #mukeshambani #reliancenews
Sources
Economic Times
Rel Consumer ties up with Ceylon Beverage for Campa; Ratna Bhushan; May 1, 2023
Reliance set to take Campa Cola portfolio nationwide in 3 weeks; Writankar Mukherjee; Apr 29, 2023
Coca-Cola set to buy minority stake in Thrive; Ratna Bhushan; Apr 17, 2023
Reliance Forming a New Camp for Pushing Campa; Ratna Bhushan; Apr 10, 2023
Bottled Water Sales Exceed Cost of Providing Safe Water: UN; Mar 29, 2023
While there is excitement around Campa Cola’s revival, can this classic drink deliver on performance? Shabori Das; Dec 26, 2022
RIL Set to Bring Campa Cola Back into the Market; Writankar Mukherjee; Dec 15, 2022
Times of India
The Campa Cola change in India Inc; Dhiraj Nayyar; Apr 29, 2023
Reliance’s Campa Cola may Start Off a Price War this Summer; Ratna Bhushan; Mar 13, 2023
After Campa, RIL buys 50% in Sosyo drinks co; Jan 5, 2023
Business Today
Mukesh Ambani’s Reliance takes FMCG war to HUL’s doorsteps; Arnab Dutta; Mar 23, 2023
Hindu Business Line
RIL announces launch of ‘affordable’ FMCG products; Janaki Krishnan; March 23, 2023
Business Standard
Reliance brings back 50-year-old iconic beverage brand Campa Cola; Mar 9, 2023
India Today
Realme launches new Coca-Cola phone in India: Specs, price and everything inside the special box; Abhik Sengupta; Feb 15, 2023
The Drinks Business
Why Coca-Cola and PepsiCo could lose out in India to Campa; Jessica Mason; Mar 17, 2023
ICICI direct.com
The cola wars is back & its impact on Varun Beverages; Mar 17, 2023
LiveMint
When Campa Cola used to be a major competitor of Sarkari cola; Mar 10, 2023
Outlook
Reliance Adds Fizz To Desi Campa But Will It Be Enough To Take On Coke, Pepsi Again?
Kamalika Ghosh; Sept 9, 2022
The Print
Bollywood star on ads, Disneyland tickets, space-age branding & yet Thril cola fizzled out; Himani Chandana;14 April, 2019
Scroll.in
How Thums Up Won India's Cola Wars; watch?v=1628...
ET Now
Taste the thunder! Thums Up captures a decade-high market share; Sept 22, 2022

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26 май 2023

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Комментарии : 241

@BisboWorld Год назад

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@gani999 Год назад

I've travelled widely and had all the Cokes and Pepsis the world offers, but my all time favourite cola remains Thums Up. The Thums Up fix one of the reasons I look forward to my India trips.

@vigilante7 Год назад

There is a personal element for me.

@thevagabond85yt Год назад

Now I know why THUMS UP was reduced to sugar cyrup ....back then it was the strongest cold drink.

@varkeychanthomas222 Год назад

Reliance should also launch real fruit drinks with sugar free as well as with limited sugar options.

@Montecristo1805 Год назад

Thums Up was our favourite in school days and well into college, prior of course to its acquisition by Coke.

@pratappalkondawar8291 Год назад

Thums up doesnt taste now as its used to be earlier… Pepsi has came with Pepsi Maxx/Black which taste similar to earlier thums up very bold and also has sugar free option in it❤ it became my personal fvrt

@theeternal6890 Год назад

Now I only drink Campa Cola, it's worth the money.

@CARL_093 Год назад

i remember this from my indian friends father when he is telling life events in India

@flix1881 Год назад

I wanted to relax I would have a Coca-Cola, If I wanted a spicy drink I would have a thums-up, but never will I ever have a campa-cola or a pepsi

@guruofficial2

Bismillahirrahmanirrahiim. I subscribed and almost every I watch Bisbo's video, no matter I understand the story or not, no matter the case spread to Indonesia, where I live, or not. I just like to listen your voice, the way you telling the story, just like my father or mother, told me stories before I slept, when I was at the age of 1, till 5 years old. I also like your animation. Best regards from Indonesia, South East Asia. Wslm.

@RaPo2300 Год назад

Boss, I am to a carbonated soft drink manufacturing, from which source u came to know that cost of one liter beverage is 1.50 to 2 rupees.. cost of the pet bottle and cap for 200 ml drink comes to 3 rs.. and for a 1.5 liter... 6 Rs.. and the quantity of sugar per liter of carbonated beverage is around 175 to 200 grams and this sugar alone cost 6 to 8 Rs....

@udayanpaul8042 Год назад

Back in the 90s , Thums up's slogan was " Toofaani thunder".

@pamhorthumra5292 Год назад

Hi Bisbo Team!!! I have been following you for close to 2 years now; yr contents and way of presentation is fantastic. I (we) will be grateful if you can do an edition on Manipur crisis soon - Manipur subscribers. Thank you.