When it comes to new information, people tend to be skeptical and apply critical thinking in deciding what information to believe, who to trust, and what to let into our mind.
But what about things that are already in there? Can we fully trust your own brain? How do we know that whatever got in there was inserted by us? In this talk Prof. Moran Cerf, a former hacker and a Prof. of neuroscience and business, will show us that we "shouldn’t believe everything we think” and trust our own mind. He will tell us how we can solve that and what things might change how we think and allow us to have a better sense of a true reality. Neuroscientist and business professor at the Kellogg School of Management and the neuroscience program at Northwestern university. Member of the institute on complex systems. Helps individuals and businesses harness the current knowledge of the brain to improve thinking and understanding of customers and business decisions. His academic research uses methods from neuroscience to understand the underlying mechanisms of our psychology, behavior changes, emotion, decision making and dreams. Recently, his research has addressed questions pertaining to the neural mechanisms that underlie decision-making, thereby offering a new perspective on predicting future choices and investigating how much free will we have in our decisions.
Studies patients undergoing brain-surgery by recording the activity of individual nerve cells using electrodes implanted in the patient's brain.
Holds a Ph.D in neuroscience from Caltech, an MA in Philosophy and a B.Sc in Physics from Tel-Aviv University. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx
25 июл 2024
