Capri Shows Ford's Lack of Name Creativity: Recycling instead of innovating 

Ford don't give a monkey's. Doubtful anyone in the design process even remembers the original Capri.

I do not understand why they don’t make a “retro style” sports car and call it the Capri. Dodge did it with the challenger and it was a massive massive success. The challenger looks more like a Capri!

How many different boring SUV’s does the world need? 🙄

Ford has lost the plot with this one and they are insulting their own heritage, a sad story and situation.

Why not design a coupe and call it a Capri, I'm sure it would have sold, especially if it looked reminiscent of the original Capri.

The Car You Promised Not To Vomit Over.

In the 90s , naming the Probe the Capri would've made more sense than this.

I agree with your rant. The original Capri is head and shoulders above this new version. Why they cannot be more imaginative about these new cars. Capri is a sports coupe not a f..king horrible SUV.

Should have called it The Lizzo

I was excited to see the return of the capri, thinking it would a sports coupe....not a suv.

If it won't do lurid rear wheel drive drifts on damp roundabouts, it's a bit CRAPI.....

Just put a Donkey into a stable. Does that make it a HORSE. No LOL

I'll hold onto my original 2001 Puma thank you, it'll be the last Ford I'll ever own 😢

Reminds me of what Mitsubishi did with the Eclipse name, i have never forgiven them for sticking that name on a SUV.

In my opinion SUVs are appalling to look at- ALL OF THEM! They're often poorly driven, particularly on narrow B roads, hard to park in spaces not designed for them, and too expensive to buy....needless to say I will never own one.

Ford has an electric suv called Mustang. It’s no Mustang in as much as this is no Capri.

The tragedy is that mugs will still buy this heap of junk...

100% agree. They could have called the new car the Ford 205 GTI, it would have about as much in common with that as a Capri. At least with the Mini, the 500, the Beetle etc, you can see the clear nods to the original design and styling and they've given them a modern twist. With this, they've just picked a name out of their "discontinued brands" hat and run with it

Ford shitri maybe,afterall it looks awful,its yet another bloody suv and even worse still,it only comes with energizer battery power lol.best days of motoring gone forever.😥

The normal mustang should have been called the capri in Europe. And instead of naming a special edition Bullitt should have called it brooklands as very similar green

As a former owner of 7 original Capri’s this is a total joke……. A Capri was an extension of your manhood 😂 it had a massive front end that stuck out in front of you….. I guess it’s the sign of these weird times where you have to be careful with genders and assignment…

A better name... The Ford Lardy, The Ford Fugly, The Ford Dogpoo,, all more suitable names.

Ford keep degrading there past names and can’t look to the future with there new cars it’s a shame 😢

I couldn't agree more. I passed my test in 1972, but had been driving for about 2 years prior (don't ask!). I remember first seeing the original Capri and thinking "wow!" I always wanted one. I ended up buying a 1969 (H Reg.) 1600GT XLR in 1974. It was a fantastic car, a real head-turner, and, obviously, I wish I had never sold it. I paid £575 for it and sold it for £300. Those were the days. All of these new SUV's, irrespective of manufacturer, don't even deserve a name. If you take the badges off them, who knows what they are? They all look the same.

I wish I still had my 1977 JPS special Capri, beautiful in black with gold pin stripes! That was a great car, not a bland milk float like the new Capri 😢

I am in the under 38 age bracket. This hurts for me too. I recon a Ford coupe would sell today. There is not many options around at the moment. Only really the Toyota GT-86/Subaru BRZ.

The Capri was a classic car with mostly engines that didn’t fit the looks, only the 3.0 and more so the 2.8 had the go that matched the show. The mark 1 was cool, the mark 3 even better. This new version is simply an insult 😢

They could have dragged up another old Ford model name and call this new one The Mundane...

That "Capri" is awful. No matter how hard I try I can't garner any enthusiasm for EV's. To me they are just like any other electrical good and I cannot get excited about them. No doubt I'll eventually end up with one of the bloody things but i'll buy it for the most boring of reasons and not because I like it.

I was mortified when BMW bought Mini, ripped the name from arguably the most iconic car ever made and stuck it on a mediocre, ugly modern, far bigger hatchback. I now feel equally mortified about the Capri. It's like getting a bunch of characterless pretty boys, Calling them The Beatles and using auto-tune and computers to make their music. It's nothing but plagiarism. Yes I know plagiarism is when you steal someone else's work but this is what the young people at Ford have effectively done. They've stolen the creation of people who came before them.

Same idiocy applies to the mini for me.. The whole point of the mini was that is was small ... it's what the name of the car literally meant... Yet the last countryman on the U25 platform is 6cm longer than a Range Rover Evoque! Yep a mini is now longer than a range rover! Its also only 3cm lower, it is basically a full sized SUV now... insane. How a car called a mini has become so f***ing massive is simply beyond me.

Yeah, that’s not a Capri. Delightfully, it’s electric, so we can call it the Crap-E.

I'm not overly struck on the new Capri to be honest, it has nothing in common with the original. I like Fords but I can't honestly say I particularly want anything in the current range even if I could afford a new one. I could understand them reusing the Escort, Cortina, Focus, Sierra or Mondeo names on this car as the trend is now for SUVs instead of family cars

As the owner of two Ford Capris, a mark 1 1600GT and a 280, I am absolutely appalled by the plundering of this classic name by Ford. The original was stylish and sporting, the kindest thing I can say about the new car is that it has neither of these two qualities and is just as typically ugly as loads of other SUVs on the market.

Absolutely agree with the you Oscar. How dare they downgrade my 86 Capri with this ‘look like every other SUV’. what an insult. The Mustang too, the modern E is not Mustang, Steve will be turning in his grave. Lazy cannot be bothered naming.

Looks of it should of called it the Crapi

Ford "Lump", or perhaps Ford LSP (Lipstick on a Pig)

My beef is the same as yours but essentially comes down to it not being anything like what a Capri should look like or be for.

Turd comes to mind. It not a capri, no style....... its just a box on wheels like the rest.

they should name all models 'Lemon".. small lemon, big lemon, bigger lemon and huge lemon for the larger cars. everybody knows by buying a ford one buys a lemon..

They meant to call it Crapi but the designer's dyslexic?

Hey up great video Oscar, i struggle to find any new car interesting these days regardless of steeling names from the past that seemed to mean something

The Focus group at Ford came up with the name Ford Focus …

I believe Escort could also be found alongside Fiesta on the top shelves of newsagents. A tall friend told me this, obviously! Why not Anglia, Consul or Prefect? I know - Probe - as nobody of right mind would have one! 😮

Another EV SUV...🥱🥱🥱🥱

I owned a "Ford Capri" when I lived in Australia. It was a two seat convertible sort of a MX5 rip off....

To be fair regarding the BMW Mini it was a direct replacement for the original so wasn't really reusing an old name

The Ford Disappointment, the Ford Euro?

Ha ha just noticed the D shaped side window c'mon Ford is that the best you've got

All car manufacturers register a name or number ( Peugeot, BMW , ) for example and it can’t be replicated by any other manufacturer. Probably to rekindle a name is easier than registering a new one either way the Puma , Mustang, and now the Capri have all been reincarnated but bare no resemblance to their predecessor’s . Good news though for the Escort that is to be be remanufactured in mk1 format by an endorsed Ford agreement but it’s not cheap.

Ford admit that they have a problem with the rising price of cars, that customers associate the Ford badge with affordability and they accept that there is a price point that customers will not pay for a Ford - at this point, customers turn to the likes of VW, Audi, BMW etc. So like other companies, Ford are looking for a way to sell cars without using Ford branding, they create a ‘unique’ brand, in this case ‘Capri’ that has no Ford branding, with the deluded idea that people will be prepared to pay more because it is not a ‘Ford’. They are trying to create a Lexus, an AMG, a Cupra to kid customers that they are not buying a Ford. This is a double failure in my opinion, the brand is a stupid idea, but the rendition of the Capri is awful is and is only likely to infuriate those that value the name.

They should bring back one of theire best models. The MK1 Ka. Restomod style.

A better name….Crapi.

in my opinion this EV could have been called 'ESCORT', 'CORTINA', 'or 'CONSUL'' ..certainly not 'CAPRI'.

I used to be a blue oval fan boy in the seventies until nineties, I have owned a Capri 2.8 injection, Escort RS2000 custom pack, mk2 Ford cortina Savage. Ford lost its way, and don’t make anything that gets the blood racing.

Better to recycle an old car name than some of the made up crap like Yaris or Pregio.

I looked at this last week,,it's absolutely awful . Why do they try and recreate a classic car ?? A Capri to me is one of the most iconic Fords and should be left that way . Leave the past in the past and let us enjoy the classics ...

They should call it the boring box on wheels, the car that you buy if you got no taste, there will never be another ford Capri I had mates that had them back in the day it was even cooler back then than my MK1 ford escort love that time . Might see you at powderham Kev👍👍

I'd love to see the bits you didn't include. You could do a podcast with how cars have changed. Yes that is definitely nothing like what capri was. It's a mixture of delicious boys van and his capri bright yellow and looks like dirt 😂

Well done. So funny. Ford seems to have lost the plot. They will probably put one of those crap ecoboom engines in it aswell

Repeat offenders, did the same with the Mustang!

At least they have the decency to acknowledge the classic model in the commercial. Name repurposing has been going on since the early days of motoring. I'd argue your average classic Carpi lover is at least 50

They can call it crapri. It looks shite, ford have lost the plot

Looks more like Clacton than Capris 🤣

I had a brand new Capri 1600 laser company car back in 1986. Was it that long ago - 38years 😮

I totally get it bud But there’s simply no way , they would make an original 3 door coupe . When you already have the mustang It’s just a name pal Most customers won’t give a shit

Great video I agree totally. Love the Mr jolly clip😂 Cheers Russ

And they only make these as it’s what sells , The public get what the public wants 😂 Just a shame it’s an ID3 and the explorer is a ID4

Well it does look like a Capri, doesn't it?

How can they justify calling that a capri, The classic capri was sleek and low not built for a status. That there is an ugly monstrosity.

That is not a Capri, that is an insult to a Capri, bloody horrible

Simple put, they should have called it something else as in its own right it looks good but not Capri coupe good.

And don't forget the ford probe what a waste of time that was . 🙄

Capri is a simple anagram 😂

Ford Crapi

Are you sure he isnt talking about himseld

Can we have a wake crappy gender swap remake of ‘The Professionals’ with those new Crapis

The Capri in Australia was revived in the Australian Ford Capri it was on a Mazda platform and it was a four seater convertible which had and issue with the convertible roof along the top of the windscreen the roof it wouldn't seal properly but as an SUV EV which is even worse and in Australia we obviously got the original Capri popular because there slogan went The Ford Capri the car you can buy without the price tag of a fancy European sports car or something similar to that as for the Escort Cortina and Fiesta the less said about the Fiesta the better actually it was the absolute worst new car we ever bought and that's the truth biggest pile of junk and that turned us of European and British cars forever we even owned a Ford Festiva it was made by Hyundai but with a Mazda engine reliability and we kept until it was stolen we got it back although not damaged and my wife had an impolite fitted but that didn't stopped it from been taken that was a good car ever got the Sierra only the one from Suzuki and never the Grenada the Ford Falcon was the go to large car as with this new EV SUV the "R" is in the wrong spot and of course been an EV much worse than the Australian built Ford Capri

Stand in a supermarket car park and look across it. It's an absolute sea of same. Same colour same shape same cars. Nothingness. Kinda AI created

Call it ecoboom

The new Ford Crappy.

How about the Ford Dollop, more suited to the shape.

I don’t get SUV’s anyway who are they aimed at is it people with no reason to own an of road vehicle but like the look

But the "original" Capri wasn't even the original Capri! You're forgetting the Consul Capri of 1961-4. Ford have always recycled names.

The Crapri

Manufactures should leave old car names in the past unless like Mini & Fiat 500 they look like a updated tribute to the classic or just have some new ideas 🤣🤣 like that will happen

After decades teasing a new Capri, we finally get this pointless EV blob! GTA summed it up back in the 90s. It a typical Ford Mundano. 🚗💩😠

Top ranting, but the vitriol backed off later in the clip

You sort of gave the answer yourself perhaps without realising it. Every car is now an SUV 😁

Capr-ev

its a CRAPRI simple...

Not sure what your wingeing about. This is an advert, it's what ads do. For me, the car does contain several design cues from the Ford Capri of the 70's and 80's. So calling it the Capri is fair enough.

Crapi !

There have been different variations of the mustang over the decades not all of them good.... but still.....hey ho

It's bloody awful & an SUV what is it with these oversized vehicles that do nothing better than a normal sized motor. Oh & I'm old enough to remember the Mk 1 Capris in case you were wondering lol.

What a piss take to call that monstrosity a capri It's not a sports coupe It's just another box on wheels as with every suv. Ffs at least stay true to the heritage if you're guna relaunch a model name

They should call it crapi e

As a massive old ford guy thee new capri hurts my feelings alot its tainting my love of the car it pretends to be the capri for me at the age of 33 was memories in the back of my dad's capri looking out that C SHAPED quater glass as a little boy it's all the good memories i had as a child before it went to sheet! It's the car 8ve listed after all these years the only car that can honestly make me cry to see one out in public c9nsidering there rarity now. I know what your thinking but you was just a little boy who doesn't know anybetter but it truly make me wince at the abomination I see little cues but not enough to forgive the brick shaped high riding fraud but apparently its ain't for the people that remember the old ones its for the new techies that want suvs. But I'm kinda the gen that they are talking g about, despite i grew up in my dad's numerous capris which gave me my love of cars mainly ford's The reason ford don't care is because I think its suppose to be trying to reinvent themselves whilst destroying the history they are known for

Should of called it the Scorpio it's as ugly as the car from the wide mouth frog was

Agree 100%. They should have called it a "Probe" Fords best name ever (not)