Carla Zakhem-Hassan for Authentic Leadership 

Carla was honored with the Choose Creativity Award for Authentic Leadership on June 6, 2024. There’s a courage in being authentic that Carla speaks to in her background, her work, and her family that is emblematic of what the Choose Creativity Awards celebrate. Carla is an inspiring and inspired leader because she’s authentic, consistently bringing her whole self and style to her professional and personal lives, and sticking to what’s authentic even in the face of pressures to stray from that core. She practices and teaches that being curious creates the deepest and most human understanding, which in turn creates the best results for people and businesses.
Carla Hassan is the Chief Marketing Officer of JPMorgan Chase with responsibility for firm-wide marketing, which includes advertising, media, sponsorships, market research, and customer insights for the Chase, J.P. Morgan, and corporate brands. Previously, Carla was the CMO of Citi, leading the marketing organization to build distinctive, impactful campaigns that differentiated the brand, accelerated digital capabilities and fueled the firm’s growth. Carla also served as CMO of Toys “R” Us, overseeing the global vision for the company’s brands, marketing and media strategy, creative, marketing communications, digital marketing, CRM, analytics, insights, and loyalty programs. Earlier, Carla had a 13-year tenure at PepsiCo, serving as SVP, Brand Management for PepsiCo’s Global Beverage Group where she was responsible for driving growth on PepsiCo’s beverage portfolio across 50+ markets around the world, including leading brands Pepsi, Mountain Dew, and Gatorade. She also held a number of strategic marketing leadership roles for Quaker and Gatorade in the US and internationally. Carla began her marketing career at The Kellogg Company. Carla serves on the board of the AdCouncil, the Association of National Advertisers, and is a 2020 NYWICI Matrix award winner. Carla is also a member of the 2018 Class of The Henry Crown Fellowship within the Aspen Global Leadership Network at The Aspen Institute.