They're obviously being facetious but you can tell they take what they do very seriously. Its funny to hear them talk about version 1 now and how they think it was bad. They also say that they had way too high an opinion of themselves starting off, which you can see in very early podcasts. Either way, if they hadn't taken themselves so seriously back them, we probably wouldn't have them now.
it's a reference to an old Pepsi commercial with the osbournes that they used to play ad nauseum ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-dnHEqQGl0yA.html
