Caterpillar - The Most Underrated Background Company

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Caterpillar is by far the most successful industrial machinery company in the entire world. Their iconic yellow excavators and bulldozers dominate construction sites around the world. And Caterpillar is even involved in auxiliary industries such as smartphones. This makes Caterpillar one of the only industrial giants in the Fortune 100 who are still crushing in the 21st century. The story of Caterpillar wasn’t always so smooth though. For decades the company was a smaller family company that made tractors and after the family passed away, Caterpillar nearly went bankrupt. It was actually Caterpillar’s biggest competitor that merged with Caterpillar and took it to new heights within the construction industry. This video tells the story of how Caterpillar become one of the most successful blue-collar companies in the world.
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Timestamps:
0:00 - Caterpillar Dominance
2:04 - A Family Company
6:03 - A New Life
9:18 - The Unstoppable Giant
Thumbnail Credit:
Ken Backer - Dreamstime
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Disclaimer:
This video is not a solicitation or personal financial advice. All investing involves risk. Please do your own research.
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Опубликовано:

5 авг 2024

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Комментарии : 288

@fix0the0spade 2 месяца назад

Caterpillar is the very manifestation of, "Don't dig for the gold, sell the shovels,"

@LogicallyAnswered 2 месяца назад

Hahaha true

@rocketPower047 2 месяца назад

And the king of don't try and maintain your own shovel without us or we will brick it and sue you.

@MrMadvillan 2 месяца назад

somehow this gets used for every successful company. it’s just relative. nvidia sells shovels to AI companies, microsoft sells shovels to software developers, amazon sells shovels to retailers. it’s the most tired overused anecdote on youtube.

@fix0the0spade 2 месяца назад

@@MrMadvillan Except Caterpillar makes actual shovels.

@TheWizardGamez 2 месяца назад

@@MrMadvillanit’s true. Not to say that selling shovels during a gold rush means long term profit. But that it does mean you don’t have to go digging yourself.

@tonytins 2 месяца назад

I'm actually very familiar with the company only because I played with their toys as a kid.

@bm1588 2 месяца назад

I remember when I was a kid, and I saw a scrape on the pavement left by an excavator. I looked down and asked what happened and my friend said it was a cat. I thought he was talking about a regular cat so I was like no it wasn’t! a cat couldn’t do that! Lol he kept the joke going for a while till he explained cat was short for caterpillar.

@henry_telford Месяц назад

ur not familiar with it if u only played with their toys mate

@tonytins Месяц назад

@@henry_telford Familiar in the sense that I'm aware of the company and their purpose.

@Midwest_Gaming_Express Месяц назад

i am also familliar just more in the sence that i could work on them and drive them even at a very young age

@RyansVideoGames Месяц назад

@@henry_telford I play with the toys that have big diesel engines lol.

@gatsby66 2 месяца назад

No one's ever been fired for buying Caterpillar.

@tafsirnahian669 2 месяца назад

Unless your boss is Chinese

@SpheroJr3289 Месяц назад

well unless you decide to buy one of their engines 😅

@cellokid5104 Месяц назад

I guess you'd be if you work in an office company

@bmad1386 3 дня назад

@@tafsirnahian669 even the Chinese would prefer caterpillar or volvo machines if the budget allows 😂

@paran0ia7 2 месяца назад

As a casual admirer of construction equipment, something I really love about Caterpillar is the "readability" of all their machines; no matter the scale. When you see one you immediately understand what it does and how it likely works, and the implementation of new tech is reserved and thoughtful enough that nearly anyone can learn most of the intricacies of their operation just by blindly playing with the controls for a bit.

@phoenixzappa7366 2 месяца назад

A casual admirer of construction equipment 😂. Seek help!! 🏗️ 🚧

@NONO-hz4vo 2 месяца назад

The ease of use of their controls is huge. You can take almost anyone and put them in one of their machines and it doesn't take long to be able to operate it at a very usable level. After a year in one you will find most operators are incredibly efficient in them. If you want to go down a rabbit hole on RU-vid just search for amazing construction equipment operators.

@pancake5830 Месяц назад

@@phoenixzappa7366 nah i get what he means, i love big machinery!!! its so cool to look at them move and think about how we graduated from sticks and rocks to giant 30 ton metal earthmovers

@niks.7299 Месяц назад

I just can't unsee cat dozers after I learnt to operate one myself, it's simply not possible

@phoenixzappa7366 Месяц назад

@@pancake5830 I heard that you like big machinery. That's what the word on the street is

@berndkemmereit8252 2 месяца назад

The reason why no one comes close or is trying to get into the market is experience and quality. These machines cost millions, as a buyer I would always spend the million on a brand with a proven track record in quality and durability.

@TheBooban 2 месяца назад

Not sure “no one”. Overseas I see 90% foreign names like Komatsu.

@huntermad5668 2 месяца назад

Only competitor is Komatsu, other names are just light weight.

@gusbilly 2 месяца назад

Look out for the Chinese companies

@Drakelett 2 месяца назад

This is fairly US-centric. Komatsu is definitely popular in Asian countries. JCB in the UK. Cat are still the largest by revenue though.

@berndkemmereit8252 2 месяца назад

@@gusbilly I like your sense of humor

@serioserkanalname499 2 месяца назад

Mastercards margin will never not make me chuckle. They literally just sit there, do next to nothing and get money lmao.

@ronblack7870 2 месяца назад

they pay out alot for fraud

@user-zc5jz6bh2r Месяц назад

Capitalism doesn't exist where monopoly does

@Reckless_Kiddies Месяц назад

Interest is crazy, and the miles “rewards” is basically them creating their own money and charging people for the privilege. Which is why they do “3 pts / $1” or whatevr, ur trading real cash for pts.

@I_WILL_SUB_BACK_IF_YOU_SUB Месяц назад

@Reckless_Kiddies no, your trading real cash for real goods + real flights to real places.

@michaelcoyne3700 2 месяца назад

Often said that the only companies America would go to war over is John Deere and Caterpillar.

@miltonfridman1239 Месяц назад

John Deere now screwing over farmers, that leaves CAT!

@tctarheelfarmin358 Месяц назад

Don't forget the oil and fruit companies america has gone to war far many times

@Papasot 2 месяца назад

My grandpa has a cat phone, he is a farmer and he says it's more durable than a brick. His machinery is made by cat and his radio is also made by cat

@LogicallyAnswered 2 месяца назад

Make sense

@adarshchoudhary1900 2 месяца назад

Meow

@muratselimkahraman6707 Месяц назад

Miyav

@jomanjoman3643 Месяц назад

To bad they don't make any new ones anymore

@Mr.Calm. Месяц назад

@@jomanjoman3643they do make new phones, my s75 is from 2023. I also buy my socks from cat 😆

@OmarSoubhieh 2 месяца назад

They are very successful because they have really good shoes, hats, & clothing that makes more than 0.00000000001% of their revenue

@jacobrogers2214 Месяц назад

My family has owned construction companies and worked in construction for 40 years. A job has incredible amounts of opportunity cost. You need equipment that will not break down and that will be able to perform the work that needs to happen. On a $40 million bridge job paying a little extra to have yellow equipment is not a problem. Cat does not fail.

@MrFoxxRaven Месяц назад

I had a CAT phone with a thermal imager for work once. It was super cool. Had a really good FLIR system. I could chase my cats in the garden at night 😂😂

@bm1588 2 месяца назад

@Avaricumstudios 2 месяца назад

Here in Kenya we basically call every excavators caterpillars

@Camcentral4532 Месяц назад

In Nigeria too.

@joshuagathere654 Месяц назад

Real talk.

@unwantedwolf8310 Месяц назад

In india we call every machine JCB😂

@corneliouscook6062 Месяц назад

@@unwantedwolf8310 oh fuck is JCB the most common there?

@unwantedwolf8310 Месяц назад

@@corneliouscook6062 yes and also jcb have been here for forever cat is a recent case

@martyryan1000 2 месяца назад

Looking online, caterpillar is 16% of heavy equipment market and komatsu is second with around 10%

@ronblack7870 2 месяца назад

worldwide or just usa?

@martyryan1000 2 месяца назад

@@ronblack7870worldwide, the video didnt say only the USA

@pancake5830 Месяц назад

yeah that statistic really confused me because i see a lot of komatsu/hitachi/liebherr/etc as well, must be a usa thing

@2x2is22 Месяц назад

That's a very interesting. Not every market needs to be owned by some sort of mega monopoly like tech

@mannyathabang1315 Месяц назад

I was really surprised that he never mentioned Komatsu, must be US thing I didn't even know there's a company called Deere and CO

@KnightDaylight Месяц назад

Apple: “We connected the world!” Cat: “We dug, cultivated, harvested, and Built it.”

@alejandroromero7280 Месяц назад

I work as a CAT engineer, this video was great to see!

@LucasAllanAlmeida 2 месяца назад

Nice change of pace! I love the Caterpillar brand after having worked at a logistics company a few years ago that would deal with Caterpillar parts which were very well documented. Thanks Hari!

@MrMagnaFarce 2 месяца назад

I've got one of the rugged Cat flip phones (could probably drop that thing off a roof onto concrete and it would be fine) and wear their pants and boots everyday at work. In general their stuff is surprisingly good quality for the price.

@montey1017 Месяц назад

I repaired wellhead generators for years. Lots of caterpillar 3500's in the oilfields, running 24/7 365.

@jamescaliendo1030 Месяц назад

Amazing powerplants, along with the C175

@timf8453 2 месяца назад

I'd say komatsu is a much more underrated company. Legit EVERYONE loves Cat

@AK4SHGaming 2 месяца назад

That's a cheap Chinese copycat more like

@timf8453 Месяц назад

@@AK4SHGaming Its Japanese, and its actually an older company than Cat, 1921 vs 1925. Do you call Toyota or Honda a cheap Chinese copycat just cause they aren't in America and make a similar product to Ford or GM?

@alphinerollei35mig28 Месяц назад

@@timf8453Caterpillar made these products since they establish their company. Not to mention that they are founded from 2 successful company name HOLT and BEST, the company that established in early 1900s. The legacy of the Caterpillar are more far greater then Komatsu. Cat make a dozer, tracxcavator, wheeled-loader. All these things Caterpillar made its by own technology while some of Komatsu products are licensed built from International, especially thier wheel loader. Komatsu are great machines, but about brand legacy Caterpillar always the winners.

@Constantineopulos Месяц назад

@@timf8453Japanese quality >>>>> Chinese quality. Komatsu is a solid name.

@JO-ih7uc Месяц назад

@@timf8453 To be fair, Toyota's are more American than Ford or GM

@Mah-LonCreativity 2 месяца назад

I work in construction. I see CAT everywhere. Just normal for me after all these years.

@idontknowmyname8984 Месяц назад

Your channel is so underrated I don't know why you deserve more subscribers 🎉❤ All the best 👍 great content 👏

@AskTorin Месяц назад

This was good. To the point and easy to understand. Nice.

@yugeswarreddy4008 2 месяца назад

I always wanted someone to make a video on caterpillar , finally someone did it 😛

@icemanluke1 2 месяца назад

This is great!! Please do more videos like this! Don't get my wrong the techy stuff is cool and all but this is awesome maybe do one on the Honeywell company or Johnson controls group, building automation controls, industrial systems

@bm1588 2 месяца назад

Caterpillar has some factories in Iowa where I’m from. Good paying jobs can be hard to come by in small Midwest towns. Caterpillar always has good paying job postings. (3M is another big one up there)

@JonatasAdoM 2 месяца назад

Caterpillar is also famous worldwide because no one has a negative opinion about them. The majority of the population is not a client of them, different of big tech. So they are known without any of the cons that comes with it. I did not know they were the ones behind the famous construction color thought. It is indeed the color that is associated with them.

@GreySamson 2 месяца назад

Nice! Interesting video and for once not a downfall-of--video 👍

@TheTeaParty320 2 месяца назад

Chief, another great video.

@roar 2 месяца назад

I always thought the company name was Cat, Caterpillar shook me

@iampiyushsingh7544 2 месяца назад

You are 🐐 of business case study youtube

@endoetz 2 месяца назад

Cat phone Highway Yellow learned a lot from your channel 🙏

@JonatasAdoM 2 месяца назад

I did not know Cat stood for Caterpillar! I thought the video could be about their secret competitor before clicking.

@gatsby66 2 месяца назад

I love those gigantic mining dump trucks.

@ksl4044 10 дней назад

i work for one of the largest civil and mine construction companies in my region, we run anywhere from 450-600 pieces of equipment at any given time depending on rentals and how many sites we have open, and apart from things that caterpillar does not make, every single piece of equipment on every single site if its owned by us, its a caterpillar. at end of the day for us its a matter of they have the best service infrastructure available, having sites all around western canada its imperative that when something breaks if we cant fix it ourselves, a finning service truck can be on its way. and no other company will strip a 10 year old 70 ton bulldozer with 40 thousand hours to nuts and bolts to completely rebuild it for less than half the cost of buying a new one, and of course cat makes phenomenal equipment in most segments

@Fanaro 2 месяца назад

The biggest industrial giant is the one selling the shovels literally, not digging themselves. Oh, the irony.

@chuckwiller1638 2 месяца назад

Cat makes strong and reliable equipment. Not mentioned is anything about their dealer network. Also, no mention about the company's roots in Peoria Illinois, the labor force it draws from and the UAW.

@anushagr14 2 месяца назад

I knew about caterpillar's dominance but didn't knew about the phone thing. Turns out kodak also have a phone. ZPMC is also backgroup company with a 75% market share in container cranes.

@willg3220 2 месяца назад

My work boots are strictly caterpillar

@abdulahadameen1966 2 месяца назад

Please make video on USA healthcare system and their health companies like HCA healthcare. HCA healthcare shows their net profit is 6 percent. How can hospital business have so thin margins. Also make videos on have these companies save taxes as in software market there are high margins like 70,80,90 percent but companies like google only show 25-30 percent of profit margin so how they show so much less income.

@LogicallyAnswered 2 месяца назад

Thanks for the suggestion man! I have a video about United health group :)

@Thebettermartyr 2 месяца назад

@@LogicallyAnswered yeah man that would be an interesting idea

@TheBooban 2 месяца назад

@@LogicallyAnsweredI request a video of a stock I can buy and not already at an all time high.

@fix0the0spade 2 месяца назад

The same way US movie studios constantly lose money. The always owe billions to license and patent holders in (insert Tax Haven here) that constantly increase to match their income. Create a shell company, constantly be in debt to it, no profits, no taxes, money gets funnelled out of the US and out of the IRS' jurisdiction.

@abdulahadameen1966 2 месяца назад

@@LogicallyAnsweredi am following your Chanel from long time and sawn the video of united healthcare. Love your videos they are very much informative and I love to learn about different types of business in the world. Will be waiting for the videos that I have suggested above. And again in the end love your videos

@JerryDSM Месяц назад

Their work boots are amazing.

@danielosawaru9045 Месяц назад

Woah, i never knew they where that big!

@phoenix5054 Месяц назад

I got a CAT branded steel toe shoe years ago. I loved it.

@Orillians 2 месяца назад

Very nice transitions tbh this time!

@learntonganwithandrew 2 месяца назад

tbh? Why would you lie?

@alancaro526 Месяц назад

Crazy to think that outrageous prices back then are still outrageous prices today

@andrewreynolds912 2 месяца назад

I loved construction as a kid still do but im more of a military sci fi guy but caterpillar makes some good quality machinery

@Thebettermartyr 2 месяца назад

SCI? You talking about sensitive compartmentalized information? If so it’s a very bad idea to put that on the Internet.

@andrewreynolds912 2 месяца назад

@@Thebettermartyr wtf are you talki'ng about I'm saying science fiction idi*t

@andrewreynolds912 2 месяца назад

@@Thebettermartyr your dumb bro just no man just no

@kaysmith7028 Месяц назад

science fiction dweeb

@jesusserrano8769 Месяц назад

i lived around caterpillar brand all my life, my dad is an civil engineer and im and architect, since i was young i had Caterpillar toys, and my dad had hats and stuff, he always took me on saturdays to the office in site where i saw all the machines

@mizutani_ 3 дня назад

Fun fact, it was the guy who gave Caterpilla its iconic yellow colour who was also later hired by Porsche to help them make more profit. He told them to keep the 911 line and also pushed for the 959 to be made

@pureskies993 Месяц назад

they have a facility in a town 30 mins from mine. Lots of excavators there, really cool to look at when i pass by

@ChineseKiwi 2 месяца назад

Another great related thing to look into is how some so-called 'defensive' and 'boring, background' stocks are going BRRRRRRR as of late (e.g. Alcoa). LOL at investing in NVIDIA or shitcoins.

@maxscott3349 2 месяца назад

CATs not underrated, everyone knows they make the best stuff

@NotShowingOff 2 месяца назад

When I think machinery, I think John Deere or Hitachi. So maybe a little bit

@JakeSoulFreeTravels 2 месяца назад

They USED to make the best stuff...

@maxscott3349 2 месяца назад

@@JakeSoulFreeTravels Well is someone else better yet?

@JakeSoulFreeTravels 2 месяца назад

@@maxscott3349 Yes, depends on which machine, but many other companies are better now.

@zoorped Месяц назад

I found out how big cat was when I was young. One of my child hood friends 4 years old had went to work for CAT right out of high school. Was mind blown.

@stevenr.rodriguez9997 Месяц назад

Always had major respect for CAT. They just work.

@MrErdem95 2 месяца назад

You missed the part where CAT was the main architect behind the Plaza deal with Japan. Cat was having hard time competing with Japanese firms after Japanese devalued their currency too much. After plaza accords Japanese economy was destroyed. So their perhaps the only controversy is one of the biggest has ever done.

@h.a.6790 2 месяца назад

The funny thing about watching this, just yesterday I stumbled across the caterpillar yellow spray and thought wtf was that about. I think Rolls Royce does the same thing with color pallets when painting your car.

@jamescaliendo1030 Месяц назад

Yes Cat has copyrighted their infamous yellow paint

@darrensmith6999 Месяц назад

I have CAT phone ,boots trainers, socks , watch etc love their products all good quality

@akshayuppala9295 2 месяца назад

Now, caterpillar will show this video to their freshers for job orientation.😂😂😂

@backatitagain4649 Месяц назад

As someone who works for Caterpillar as an EM Tech, there is a massive controversy over Israel. CAT produces unique Bulldozers/Excavators/Bucket loaders for the IDF and only the IDF, the “Doobi” being the most known bulldozer produced for Israel.

@AS-ds4in 2 месяца назад

thanks

@dominiklukacs7677 Месяц назад

"They only have to be built once and they can be scaled to infinity" The one sentence you need to say to tell everyone you know nothing about Tech

@the_helion3338 Месяц назад

As an engineering student, someday I hope to be able to work for them!

@HappyPandaBear73 Месяц назад

Love Caterpillar!👍🙂

@asishmadeti6288 2 месяца назад

Google Right to Repair and probably Caterpillar is on the top of the list in the context of major controversy

@The_Superior_Self Месяц назад

I got tired of my phones breaking from rough handling them. I've been owning this cat phone for about 3 years now. Thrown, dropped, submerged in oil, caked in dust doesn't care. Batterie lasts for 3 days straight. Costs less then your normie fancy phone. It's a brick and I love it.

@reivelt3715 Месяц назад

Worked with them everyday. Their 777 and 395 are the work horse of where i work

@rana-pr6gk 2 месяца назад

Revux impact is a testament to its unique approach.

@PancakeNL Месяц назад

I have Cat socks. They’re durable and comfortable.

@joshclark1067 Месяц назад

People either forget or don’t know about Caterpillars oil and gas engines. There’s so many 3500s and 3600s running 24/7/365 to get petroleum and natural gas to us

@Thumper68 2 месяца назад

Because the tracks crawl over everything like a caterpillar.

@Thumper68 2 месяца назад

High track dozers are the shit.

@DeathValleyDazed 2 месяца назад

Hauri makes Caterpillar cool!

@HMKfilms360 2 месяца назад

I buy their hats, they usually fit.

@thechronic555 2 месяца назад

I used to work for a company that made the radiators for cat bulldozers D12 giant things like 10 ft long 12 ft wide jobs and they had the highest standards of all of our customers higher than John Deere but if we didn't make it perfect they were sending it back every time.

@jamescaliendo1030 Месяц назад

D11...No such thing as a D12.....yet

@Midwest_Gaming_Express Месяц назад

there is definently some foggy spots on where cat started mainly in the sence of weather the fella started out with modifying tracktors and fitting tracks or this but either way a great company and little bit is that cat branched out as a conpany named challenger unfortunatly challenger has closed its doors though

@raiyaan.abdullah Месяц назад

You should make a video about Upwork and how they have become more and more greedy over the years.

@spicemasterii6775 2 месяца назад

Stockton, CA There's a freeway exit on I-5 with his name.

@ronblack7870 2 месяца назад

till they name it after some " brave trans rights fighter"

@openmike4559 Месяц назад

209. Benjamin holt. Good knowledge my man.

@arvinwitara6266 Месяц назад

without them heavy-duty machineries, those big tech companies wouldn't even be built

@lucasgoldner2625 2 месяца назад

I had a CAT B15Q phone back in 2013, that thing was immortal, had to retire it in 2017 because i accidentally drop from a roof directly on cocrete and smashed the screen.

@Colololp 2 месяца назад

Sound like i should work for cat😂

@mebtuberhanu Месяц назад

Please consider posting a video about extinct companies such as scania and cacciamali

@dbclass4075 Месяц назад

Scania is still doing well with their trucks. Competes heavily with Volvo.

@adampetten1009 Месяц назад

cat is huge in mining, i had forgotten they bought out bucyrus (pronounced wrong in the video) Komatsu is quicly catching up to Cat and Deere.

@pankajkatara5984 2 месяца назад

Revux enthusiasts, united in the pursuit of success!

@tombischopink3343 2 месяца назад

Göthe sagte schon zu Schiller: Bei Erdbewegung: Caterpillar!!!

@Maldito_Murilito Месяц назад

I used to have a caterpillar phone best one i ever had served me well for 3 years sadly the processor broke and i had to replace it

@bmad1386 3 дня назад

Their diesel engines are among the most legendary American engines ever.

@TheWeeky Месяц назад

CAT socks also go super hard

@jamesjdog Месяц назад

2 Words, Combat Bulldozer's .

@marcosvalencia1883 Месяц назад

They got good equipment what can I say

@DK-ox7ze 2 месяца назад

Have you started a Hindi channel as well?

@user-kr1or1hm4v Месяц назад

Well they are so popular in my country that any digger is called caterpillar

@eliamwhite66 Месяц назад

Caterpillar is also into tech, albiet the unseen side they Own Trimble and its children orgs, mainly working in GPS technologies for construction equipment but they also make the GPS systems found in missiles and have a vast GPS network

@12345Kainan 2 месяца назад

Please makea video on how hostile economies could give up their hatred and combine their economy. For example what would have happened if India was never partitioned. How would the economy have evolved then.

@Kilgorio Месяц назад

Wow

@tallbrian100 14 дней назад

Cat is moving into leasing their equipment.

@Meyer-gp7nq Месяц назад

Went to a CAT factory today with work (hvac service). I’m too autistic to work at a factory like that, I’d be like “ooh tractors”

@johannessamuelsson6578 Месяц назад

I haven't seen a single Deere loader or excavator, I don't even think Deere sells construction equipment in Sweden. It's mostly CAT and Volvo here. I've seen CAT excavators at a new school being built, Iv'e also seen a Doosan excavator doing utilities and some Volvo equipment in an earthmoving project.

@boiwak2561 Месяц назад

As a union operator, cat is the best. They set the industry standard for the rest to follow. Or least they can try

@feraltrafficcone4483 Месяц назад

I mean, I’m a construction worker, and yeah they’re very, very common

@austinmonk8809 Месяц назад

Me watching this video while running a cat 14h

@laneromel5667 2 месяца назад

There was a time when Cat was ubiquitous in the diesel engine, and construction equipment. Now is more like Boeing, an also ran. Used to be a great company, then the MBA's destroyed the company.