CDP FAQ: Identity Resolution, Data and Consent 

CDP isn’t just about data. It is a tool that enables organisations to harmonise data and orchestrates beautiful customer journeys. This means every part of the data you collect about your customers and prospects contributes towards a single source of truth, including the most sensitive ones. This Coffee Break FAQ Session looks at:
The most important benefit of a CDP from an Identity point of view
Dealing with consent with CDP
Dealing with multiple cookies for the same user
Optimising match rates using a CDP
Identity and programmatic advertising
Choosing the right CDP for your organisation