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🌟 About this video
I do constant 180s with celebrity fragrances. Sometimes I think, "oh these are just cheap perfumes and a waste of my money", then I find a good celebrity perfume and all is forgiven and I'm on the hunt for the next hidden gem fragrance again. 😂
But yes, I filmed this as I saw Eilish no. 2 was out and I just wondered, how did celebrity perfumes start? Who had the first one? What's the business model and who's been successful at them? Which celebrity fragrances have become iconic? Also which celebrities have changed or are changing the celebrity fragrance game?
Please let me know what your favourite celebrity fragrance is, even if it's obscure and long discontinued! Also which celebrity fragrance is the worst you've tried? Do you have a huge celebrity perfume collection or just one or two celebrity perfumes? Do you still buy celebrity fragrances or were they early purchases in your perfume collection? I'd love to know!
🌟 Timestamps
0:00 Intro
0:50 The cult of 50s Hollywood: Marilyn Monroe, Joan Crawford and Audrey Hepburn
2:24 The 80s trail blazers: Sophia Loren and Cher
4:09 Cleopatra in the 90s: the celebrity perfume business model and the original 90s powerhouse celebrity fragrance
6:24 The golden age: the global noughties 00s superstar trinity JLo, SJP and Britney
9:55 Sugar overload: Angel, Flowerbomb and the gourmand / fruitchouli trend
12:03 Know your market: young, female, cheap, sweet
12:57 The addictive search for the hidden gem celebrity perfume
15:05 What killed the celebrity fragrance trend? The believability crisis
18:08 The winning combination
19:34 Celebrity perfume saturation and the 2010s new wave: Kim Kardashian vs KKW
21:29 The success of the dupe celebrity perfume: more hidden gems
23:02 The ultimate celebrity perfume: Ariana Grande Cloud
25:24 Where are we now?
25:44 The future and the new business models
26:18 The new faces of celebrity: Social media influencer celebrity fragrances
🌟 Perfumes mentioned
Chanel No5
Estée Lauder Youth Dew
Givenchy L'interdit
Coty Sophia by Sophia Loren
Cher Uninhibited
Elizabeth Taylor White Diamonds, Passion
Jennifer Lopez JLo Glow
Sarah Jessica Parker SJP Lovely, Stash
Britney Spears Curious, Fantasy, Circus Fantasy, Hidden Fantasy, Festive Fantasy
Mariah Carey M
Lady Gaga Fame
Beyonce Heat
Rihanna Rebelle Fleur
Kilian Love (Don't Be Shy)
Kim Kardashian Kim Kardashian
KKW Bae, Kimoji Cherry, Body II, Olive
Nirvana Amethyst
Michael Kors Michael Kors
Sofia Vergara Sofia
Chanel Coco Mademoiselle
Narciso Rodriguez For Her EDT
Lady Gaga Eau de Gaga
Tom Ford Azure Lime
Madonna Truth Or Dare
Robert Piguet Fracas
Ariana Grande Cloud
Maison Francis Kurkdjian Baccarat Rouge 540
Billie Eilish Eilish, Eilish no. 2
Fenty Fenty
Kayali Sugared Patchouli
Soki Empress, Aphrodite
Navitus Parfums Taste of Poison, Chocolate Queen
Fragrance Du Bois Minuit et Demi
Sources:
jezebel.com/a-brief-history-of-celebrity-fragrances-5666917
miccaeli.substack.com/p/a-cultural-autopsy-of-the-celebrity
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22 апр 2023
