Cement Tiles Almost Disappeared. Now They’re More Expensive Than Ever | So Expensive

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Cement-tile artisans use colorful pigments to form hundreds of designs. The tiles have been popular for nearly 200 years as a beautiful and affordable building material, but today, they can cost over 10 times as much as some ceramic subway tiles. And despite the premium, many workshops have struggled to stay in business. Now, the price for their main ingredient has skyrocketed, aggravated by supply chain issues and shortages. So, what's made cement tiles more expensive? And can new trends sustain this traditional craft?
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00:00 - Intro
00:55 - Inside A Cement Tile Workshop
01:30 - Colorful Pigments
02:36 - Tile Making Process
04:02 - Maintaining Quality
05:11 - Hydraulic Press
06:42 - Price Of Cement Tiles
07:32 - Cement Shortages
09:02 - Raising Popularity Of Handmade Tiles
11:22 - Installing Cement Tiles
13:07 - Keeping The Craft Alive
14:17 - The Future Of The Workshop
15:29 - Credits
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#art #tile #businessinsider
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Cement Tiles Are More Expensive Than Ever. Why Can’t Some Artisans Stay In Business? | So Expensive

Опубликовано:

30 май 2024

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Комментарии : 174

@virtualfilmer 19 дней назад

The corporations that produce the raw products are making record profits - it’s not a “supply chain” problem, it’s greed.

@markb.8460 18 дней назад

sounds like monopoly, no competition?

@yahyobekazimov5811 18 дней назад

Q is

@ShawnAR25 17 дней назад

Cry me a river

@stickyfox 13 дней назад

@@ShawnAR25 we're all drowning in the same river.

@duke605 9 дней назад

No no. Don't look at the man behind the curtain. Don't question the economic model. Just consume

@nicholas5623 19 дней назад

anyone that has the passions he does for his craft, is something id like because you know he put his heart and soul into it.

@zusiarosenthal4674 19 дней назад

and thats the differnece between a career and a job

@psyche141 19 дней назад

The designer tiles look atrocious; the Moroccan ones are just plain beautiful.

@MouuStaa 18 дней назад

and guess who sells them for a much higher price and has better publicity and reach lol unfair

@WorldCitizenW 18 дней назад

Those colors+ motif are just ugly.

@free_internet_bird 14 дней назад

I was sad when I saw the big company selling their tiles and knew that somewhere somebody was trying sell their hard work but this giant was having much higher succes thanks to their aggressive marketing.

@free_internet_bird 14 дней назад

In theory, you can approach these artisans if you have the resources and start a business that caters to affluent customers and take your own piece of the pie. The only thing that would have to be done is aggressive marketing and creating an image. It should be possible. After all, one of the core values of the luxury market is limited availability, craftsmanship, challenging production that creates prestige and individuality, and history.

@BrownyBird 16 дней назад

My childhood home had these tiles. I got the best memories laying down on them in the hot summer days!

@lullabyandtales904 13 дней назад

Same. 30 something years and the tiles still there.

@Unhomiee 19 дней назад

I can understand the value of cement tiles and the artistry behind it, but I swear that lady is probably what Google Images spits out when you search for pretentious...

@WorldCitizenW 18 дней назад

Those terecata color abstract motif are ugly

@thekraken1173 4 дня назад

Agreed. Moroccan ones like like artpieces. Hers look like it came from Aliexpress.

@oxvendivil442 12 дней назад

We call these Baldoza in our country the Philippines, some call these Machuca tiles, very few makes these these days, an almost lost art, hope more people use these timeless materials, my grandpa also used to make these for his home and to sell in his hardware store.

@nadineeeee 19 дней назад

If the middle eastern tile makers had better marketing in place aimed at western buyers, they would be millionaires tbh.

@free_internet_bird 14 дней назад

Yes, the marketing make or break business sometimes.

@Tummamu 5 дней назад

It's more than that. Western companies would never invest in genuine Middle Eastern businesses because the West is colonial and doesn't want non-western businesses any success. See Africa for example and the long history of Western colonies destroying the region. And look at how the West is hellbent to undermine anything china makes. If you really hate this. Just go to the middle east and buy them yourself. You will get your business destroyed by your government.

@gicardee6756 19 дней назад

this episode was so beautiful to watch

@BusinessInsider 7 дней назад

Thanks for watching!

@SaphireTech 15 дней назад

I just watching these skilled artisans at work, these tiles look amazing.

@user-xo7hb6ts7j 19 дней назад

It seems to make sense that these would be more expensive, they are hand maid. (Though I am positive that you can make the same thing using machinery). I just hope the guys who actually make it get the profit rather than some fancy design studio or a supplier claiming all the profits.

@paulg3012 19 дней назад

You know Kate make the lion's share.

@soniatriana9091 16 дней назад

Thank you for profiling these genuinely talented gentlemen! You hear the love in their voices, see their passion in the eyes & body language, & watch their delicate mannerisms as they work! They are very proud of their skill set & their cultural history! This was a fantastic documentary video!! Thank you so much for creating & sharing this wonderful history!!

@BusinessInsider 7 дней назад

Thanks for watching!

@TikiHi77 19 дней назад

I would be honored to have these in my home.

@thehangmansdaughter1120 19 дней назад

They're beautiful!

@miskee11 19 дней назад

nice I'm gonna go there and buy all of their rejected and broken tiles and use them for mosaic works. easy money

@richardjerrybest 10 дней назад

When are you going?

@mikkosha 18 дней назад

I think with more modern mold making techniques one could reduce the amount of reject tiles and make it significantly easier to produce them…

@hoverbeaver 16 дней назад

me, an electrician, watching that tile installer bury an electrical box

@Grumblertron 15 дней назад

No mud ring, blank cover already sealed shut with mud on every edge. Horrific.

@nikdo0816 17 дней назад

The tiles with design imperfections get destroyed? Why not sell them in mixed sets (every tile different is also an aesthetic some people go for) for reduced price? As I understand it, the most time consuming part (on the worker's side) already went into it at the very beginning, so just letting them dry and selling them, even for lower price, would mean that the work put into it is at least somewhat profitable.

@lullabyandtales904 13 дней назад

The company I ordered my tiles sell those reject tiles. The price is lower and really, when put together like mix pattern, no body gonna know its reject.

@vinzanity68 19 дней назад

Its beautiful. I didnt know there are tiles other than ceramic.❤

@user-uz6lg9vn9k 18 дней назад

😂

@kt38138 10 дней назад

The pattern on good quality cement tiles last much longer than on ceramic tiles. Although the later can have very sophisticated design, once the enamel layer wear off, so does the thin pained-on pattern just right beneath. It will take much, much longer for cement tile to expose its cement backing.

@donaldharlan3981 19 дней назад

Excellent craft!😀

@moonshinebling 18 дней назад

Thankyou for this epi,it ws good to know the design process

@fansizhe9997 19 дней назад

Wow amazing art work!!!👍👏🏻😍💖💖💖 So beautiful 🤩🥰😍

@christopherfriedberg6597 11 дней назад

So Pretty and Absolutely Fascinating ! This Art must continue for all Eternity !

@adrianaalara6724 19 дней назад

The man in Egypt made me so sad. You can see everything in his eyes.

@ChristopherFoote69 19 дней назад

Thank You ❤

@dondobbs9302 10 дней назад

I was lucky enough to go to a shop that made these in Merida, Mexico. Absolutely amazing!

@wadood8700 19 дней назад

Beautiful

@NAKDTV 19 дней назад

This is a really neat video 🥹

@Jonathan-tr7yc 6 дней назад

amazing job! in the future my house will definetily include some tiles like this, wow!

@TechnoMasterBoy 18 дней назад

Why was this reposted? This was already in one of the marathon episodes several months back.

@beverlylumley4150 19 дней назад

Thank you, very interesting, Canada

@ANWFineArt 13 дней назад

Wow those are beautiful.

@blessedbeauty2293 15 дней назад

- I hope the Moroccan tiles can continue to be made for *very* long. I'd love to get them if anyone has any idea how to.

@Katrene. 15 дней назад

These tiles are lovely! :D

@knightshade6232 16 дней назад

Working their sooo theraputic 🌿

@RnldsWrap 18 дней назад

Wow! I wish I could learn from them.

@renataheiberg7534 9 дней назад

I love this art.

@Martin_Priesthood 18 дней назад

👍 beautiful 💯🙏

@gracemay8775 12 дней назад

I would love to have these in my home one day!

@JayCWhiteCloud 19 дней назад

Personally, as a design-builder in the world of natural and traditional vernacular architecture, I think it is both disingenuous and inaccurate to call these "cement tiles" as much is being confused in the translation. These, when traditionally made, are not OPC industrial materials but the ancient "roman cement" type mixes which of course takes more understanding and craft. This is a sustainable product and not the massively polluting material the modern OPC cements are that fall apart around us all...These traditional tiles are wonderful...!!!

@leolow2057 19 дней назад

Most people spend their decades of saving and money just to buy a house. And now you are telling them to use tiles that are maybe 10x more expensive to renovate their house because it is more environmentally friendly or because of artisan value. Nah.

@josenavarro3816 19 дней назад

Most people had to save for decades due to a shit economy, not the other way dude, as is we have a shitty president that screwed the economy along with dumbass people that saw fit to let this slide too.

@JayCWhiteCloud 19 дней назад

@@leolow2057 First, I'm not telling anyone to do anything...Each person has to make their ethical decisions about how they live. These tiles would not typically be used in architecture, and projects I consult on, …or…they would be made locally by members of the project or related craftspeople. I love “hand made” materials, and do not find them the “most expensive” at all so disagree with what this video is projecting on that aspect as well. I generally think, based on experience and knowledge, there are a number of flaws in this video…but that does not negate that hand made tiles of natural cement or clay are not wonderful…

@Panda_Gibs 19 дней назад

Roman cement is not more advanced or environmentally friendly. The Romans left an indelible layer of ash and lead across the world with their economic activity. And any surviving roman cement is just selection bias at its finest.

@lullabyandtales904 13 дней назад

I'm using this tiles and my grandparents has this tiles in their home more than 50 years. When it get dull, they will polish it and it's like new tiles again. The bolder the color, it's more expensive. I paid about $26.5 per square meter. Custom color.

@nerd26373 19 дней назад

Cement tiles are expertly crafted. They can never be replicated. But who am I to add more information. I know nothing else about the whole manufacturing process behind all this.

@NamelessONEMail 19 дней назад

No... they can make cars mostly automatically and you think simple tiles can't be made? The reason these are not mass factory produced is likely that western demand is too low (if it even exists at all) combined with them likely not being as profitable to make.

@abhishekanil3596 13 дней назад

In South India it is called "Athangudi tiles". It is cottage industry in Chettinadu in Tamil Nadu. Chettinadu Mansions got its long lasting beauty from these tiles

@karenneill9109 16 дней назад

It should be relatively easy to automate portions of this process- a machine with nozzles can fill exact amounts, sprinkle cement, press it, etc. There’s no reason they couldn’t be even cheaper than ceramic- especially as they don’t have to be fired. (And yes, I realize that would reduce the handmade aspect of it, but if you wanted to, production could be upped).

@OcarinaSapphr- 18 дней назад

What do they do with the rejected tiles? Are they used as infill, or can they be recycled into new tiles?

@mfmr200 9 дней назад

the weirdest thing is, all of used to be affordable product are becoming trendy and when rich people like it, the price increase.

@oppositeofh8 19 дней назад

fierceness. 😻😻😻😻😻 5/5

@fatwamindai 15 дней назад

I would really love to collect those tiles🤤

@thebetyazedsaleem 18 дней назад

المغاربا مبدعين.

@hasnaamahry7458 19 дней назад

morocco is wonderfull

@acaciachambliss3601 7 дней назад

Id definitely like to get them directly from the manufacturer rather than a third party seller.

@nikmills 19 дней назад

The designer tiles are so lame compared to the real thing. I grew up in the Mediterranean where these tiles were everywhere. They're bold, not minimalist and pretentious.

@siggyincr7447 19 дней назад

Thing is, if a sizable market develops for these you can be assured that someone will automate the process in a location closer to the market. Cement tiles are heavy and shipping costs are a sizable portion of the cost to the end user.

@Comm0ut 16 дней назад

The vast majority of the production is in manual labor. What is the actual percentage cost of the raw materials and what are their margins in which specific markets? The amount of cement used per tile is quite small, yet large construction projects continue using thousands of tons. More useful detail is required to understand the actual market reality.

@GodzHarleyGirlStudio 19 дней назад

Second part is an old video, already seen.

@nat-uz5zw 2 дня назад

Is there any way to get the contact of Sei in Egypt? Or where is his shop? It’s the second video I see of him in this channel without the contact information.

@blessedbeauty2293 15 дней назад

- How can we buy his tiles? They're really creative.

@Immortal10364 19 дней назад

LOVE FROM PUNE INDIA🇮🇳 😉😎😊😍🙂🥰

@zusiarosenthal4674 19 дней назад

more and more people are strating to realize that quality that costs money is cheaper in the long run with heavy use ie. walking on it all day

@ellen4956 10 дней назад

The art of making these tiles takes amazing skill, and if the tiles cost 10 times more than "some subway tiles", it's probably because anything of lasting quality and beauty costs more. These men are skilled craftsmen, as shown in the video, and if you want this kind of quality you have to pay for it. They have to pay more now for the products to make the tiles. Why not do a focus piece on the rising cost of cement? The tiles are still cheap at even $3.00 a tile. Average cost of glazed tile is $3 - $15, porcelain $3 - $40 per square foot (*thisoldhouse) so these are actually still a bargain, and will last far longer.

@toddbellows5282 18 дней назад

They use so little cement that the price should not be much of an issue.

@KP-nx8lo 13 дней назад

It’s because its touched by human hands that makes it worth the cost

@kzm-cb5mr 19 дней назад

Similar to machuca tiles in the Philippines

@evolancer211 19 дней назад

A half new, half old video. I guess that's better than an old video uploaded as new

@edtag 14 дней назад

Que suerte que aun se fabrquen.

@RBR66 5 дней назад

Athangudi tiles from India is similar to this

@xshotx2745 19 дней назад

Haven't watched the video but let me guess, it's handmade

@user-np2lp5yg3o 15 дней назад

What is the shop called?

@salaarsikandarbakht3416 19 дней назад

Make a documentary on multani blue pottery

@lazurusknight2724 19 дней назад

omg silicosis, silicosis everywhere. Someone get these people respirators stat

@chintanvankar1249 11 дней назад

👌👌👌👌

@nicolasartheau822 8 дней назад

Sécher au soleil n’est pas une bonne solution. Une cure humide de trois semaines à un mois serait préférable. La prise du mortier mortier de ciment lui donne sa résistance qui s’accroît avec le temps de prise même si cette montée en résistance est plus important en début de prise. Mais cette prise s’arrête dès que le mortier est sec, d’où l’importance du temps de cure . La cure peut prendre deux formes essentielles : Humide, par arrosage régulier suffisant ou sèche, en protégeant le mortier avec une paroi étanche . On peut également utiliser des additifs plastifiants qui amélioreront l’étanchéité des mortiers qui permettent aussi de raccourcir la cure par conservation plus longue de l’humidité à l’intérieur du mortier. Sinon, excellente et très intéressante vidéo sur le sujet ! Très complète ( petit manque sur la fabrication des moules et des modèles métalliques de moulage)

@Cecilioconc 18 дней назад

What was the name of that company?

@byakuya4267 18 дней назад

I can't find the country's name in which this factory is filmed 😐 why isn't it mentioned in the description?

@WorldCitizenW 18 дней назад

In Morocco, artisans either works in Fez or Marrakesh. The endless in Cairo, Egypt. Those are Islamic geometric traditional designs. Every Moroccan city gates has these titles design. Designer Yves St Lauren was inspired by their art and he had a home in Morocco, which now a museum in Marrakesh.

@masms8691 19 дней назад

morocco🤩

@paulbounleuth8901 19 дней назад

🎨💭

@JC-gu5cf 7 дней назад

wait... they scrap the rejected tiles??

@-joe90 14 дней назад

Hand made dor your !

@bakerkawesa 19 дней назад

Seems like an error-prone process. I'm amazed that they can make so many with few mistakes.

@BurtCampbell50613 19 дней назад

i just wish my back would stop itching.

@user-cl9ew9jr2g 10 дней назад

директор без зубов показатель

@brianmckeever5280 14 дней назад

Interesting! I have the Lumix/Leica 8-18. I love it, but should use it more. Funny, I'm pretty sure I can see my condo complex in that wide-angle shot of Vegas looking north @ 04:35. Wonder how often that happens :-)

@Calum_S 19 дней назад

I'm sure you posted this a couple of years ago

@WorldCitizenW 18 дней назад

Every Moroccan city gates are decorated with these tiles, i love the blue or green color way. That so called interior designer 's terracotta version is ugly.

@ceciliascavo3484 19 дней назад

Who's reaching that microwave???

@Jayshil_Mukhi 19 дней назад

We still have cement tiles in our 60+year home.

@trickolas78 19 дней назад

lmao

@ExcerionsForte 19 дней назад

Israel's war on Palestine has also contributed to expenses increasing given the increases in shipping and insurance in the Mid East region. Do not forget this omission.

@ecognitio9605 19 дней назад

How lol? Gaza doesn't export anything and Israel doesn't make these tiles or cement in masse.

@ExcerionsForte 19 дней назад

@@ecognitio9605 Young padawan, you must learn to read before engaging. GPT can help you, go copy-paste and ask.

@ellenmorse8559 14 дней назад

Oh! Shut up!!! 👹

@ExcerionsForte 14 дней назад

@@ellenmorse8559 u first

@adrianaalara6724 19 дней назад

The designer tiles are just plain ugly.

@nd7908 14 дней назад

Come to india i can buy a tile under 10$ or lessthan that . !

@user-uz6lg9vn9k 18 дней назад

Will be out of business within the next 2-5 years tops. So sad.

@brycecombs2868 13 дней назад

Very nice. If they would just abandon the nightmare totalitarian violent belief of Islum, they might have a real future.😞

@puckpuck88 14 дней назад

Aaannnd the name or business link...? Shame on you BI. really. not that hard.

@themanwnoname3454 19 дней назад

2024(Gregorian) “Respect and dignity.” Furthermore:

@moonshinebling 18 дней назад

Dnt they wear masks?and gloves? M sure breathing in that cement is not good and having cement stuck in ur nails and eating after

@devinekaren7 19 дней назад

4 days in a row of sun?? Is there such a place?

@catatonicbug7522 19 дней назад

Lots of them. Most of the SW USA.

@WorldCitizenW 18 дней назад

Morocco is on the Sahara

@devinekaren7 18 дней назад

@@catatonicbug7522 Ontario doesn't get many days of sunshine. Count ourselves lucky if we get 2 in a row

@kirbyak47 19 дней назад

Sand is stolen like clouds 😂

@FernandoTorrera 13 дней назад

Just go to Mexico

@trezenx 19 дней назад

as a Ukrainian, thank you for calling the war for what it is. It's staggering how the whole is struggling in different ways because of one shitty nation