I can’t watch this set of idents without shedding a tear. It’s so beautiful, so blissful, so innocent, so heavenly! Brings back memories of much simpler times, when cable TV wasn’t a thing yet and people were mostly using antennas on top of their houses to receive the TV stations.
Now this was proper ITV even though I live in London this brings back memories of my favourites e.g. Family Fortunes, The Price is Right, Boon, Auf Wiedershen Pet, Woof etc
I never knew Central had so many different variations of the theme for this particular ident. For everybody outside the region we just heard the first and iconic version. Great ident, great times.
Only the first and second one were ever used on air, the rest are all test versions which were rejected. There's a video knocking around with loads of potential Thames jingles which never got used.
Oh i love Central's visual id and jingle, truly one of a kind out of all itv networks, i love how calm and ethereal it sounds and looks, and ngl, i prefer this look over the "cake" one, and SPECIALLY over the atrocity that Carlton did to them, those idents weren't anything about Central's identity and felt a bit insulting