Cesare Fiorio, the Art of Management 

As Sporting Director, he won eighteen world titles, and trained least three hundred drivers, many of whom were Italian and many discovered personally by him. He is the man who created the Lancia rally legend, almost managed to bring Ayrton Senna to Ferrari and still today holds the Atlantic crossing record. He agreed to tell his story to us in his farmhouse in Puglia, where he retired twenty years ago
Words & Photography by Alessandro Barteletti (IG: @alessandrobarteletti)
Video by Andrea Ruggeri (IG: @andrearuggeri.it)