"Creativity is expensive and time consuming." Craig Mullin is probably saying this to the Chinese developers, but he didn't know, it's a competitive and cruel market back there. There's no patience for self expression, because there's always someone better and more hardworking waiting to replace anyone falling behind. He's right, to make something great and lasting, they need creativity, thus they should be patient with their artists, he just didn't know it's mostly business back there, it's impetuous.
"Creativity is expensive and time consuming. Draw as much as you possibly can, because you're always thinking and processing and observing." Well said, sir! A truly master. Thanks for the upload!