Charles Holmes on Kendrick Lamar’s ‘Control’ Verse | Ringer Moments | The Ringer 

The control verse was when we found out the drizzler was a sensitive fu**

this is revisionist history. Kendrick was already seen as the next big thing in 2011 before GKMC even dropped, as soon as he signed onto Aftermath/Interscope, since the success of the self-titled EP, Overly Dedicated and Section.80 got the rap world's attention. GKMC was highly highly anticipated, for being a major studio debut album. Because Kendrick was already a known quantity by that point. Maybe not in mainstream, but certainly in hip hop. That's why he could make a Control and it makes waves. If Kendrick was just a total upstart with 2 albums, no one would have reacted like they did to that verse.

Bringing in Charles to talk about hating. A+

I like this authentic version of Charles. More of this, please.

GKMC made him a superstar... what is this dude talking about.

Great analysis 🙌🏿

That marissa tomei shirt is fire

What I learned from all this beef is, kenny used his talent to fight with different flows, weird ass voice, a bunch of adlibs he keep it raw till now even on stage performance, Aubrey used social media, Ai and autotune

Loving these style of videos

"im gonna retire and listen to hyperpop" is killing me lmao

Finally....a dork who was 17 y/o at the time this came out is here to tell us how much it matters to the culture.

Bring back Chuck's music show!

Actually trust what Chuck knows what he's talking about here!

Nah, kendrick was in discussion with jcole and drake before control. Weird revisionism

Moved a couple thousand is hilarious knowing that TDE released it on iTunes. You'd never get those actual numbers, but even at that time im sure he did more than a couple thousand units.

LETS GO CHARLES!

More!!!! Charles gotta come on Yo! That’s My Jawn an’ chop it up about music fr!

Mad respect Charles 🙏

Keep Hip Hop history alive 👏🏿 good work

The Marisa Tomei graphic t is wild when talking about hip hop 😂

I'm sorry, but J Cole was not more poppin than Kendrick in 2013.

Can I get a version of this w/o the cornball background instrumentals?

Hell yeah

See how happy you are in this, Chuck? You're glowing in the way only someone doing what they know they're meant to be doing-and killing it-can. You're not "the most controversial Midnight Boy" (pew pew) - people are annoyed because in the last few months, you swapped the guy in this video for one who forgot that just being a contrarian for contrarian's sake does not make one insightful or interesting. The good news is you're just going through your emo phase late, and that's okay! It's easy to fix: understand how just referring to yourself as "the most controversial one" in this sums up the whole thing entirely. I bet Van can break that down with the wisdom I sure don't have, and probably with a relevant story from his youth that I'm already jealous I won't get to hear. It's not about what you're for or against; it's the reasoning, or lack thereof, behind it. Which you know, which is why you're great at what you do when you actually do it. See above. ....but I ain't one to gossip, so you ain't heard that from me.

Let’s go we got the coke baby in the chair

I thought my man Coke Baby was having a stroke at 6:32

Both Big Seans and Jay Electronica verses still go hard. KDot killed the track tho.

This is tough

I don’t think traditional rapping went away. I just think the more of the girls are rapping traditionally. I know people only want to attribute that to Nicki Minaj, but I’m sure they were also influenced by the rappers mentioned on the Control verse.

Drake was seen as the top (below the elder statesmen like Jay, Ye, and Weezy) but kendrick got himself up in that tier of rapper with the GKMC release in 2012. J Cole wasn’t on their tier really til 2014 because Born Sinner came out in ‘13 and had some hits but was widely seen as a disappointment. Cole was fighting on the Wale tier until FHD

what’s with the background music?

I have to hard disagree, about lemar being special with his debut album coming up. man on the moon was huge, I listened to it on repeat every day when it came out. Until this day it's one of my favourite music albums period.

I'd rather hear Steve talk about rap

I was thinking the same thing as who will be the next big thing after these guys are gone...... Even the females it's getting worse

Its weird how the NBA climate matched the rap climate competition wise pre-kendrick... way too friendly

Imagine thinking rap “ended” in 2012 and not mentioning a single female rapper that’s killing it in 2024. Embarrassing lmao

This guy doesn’t know what the hell he’s talking about 🤦🏾‍♂️ put more respect on k dot’s name

*sigh* Aight

5:31 What is classic about that . 🤷‍♂️😂 seem like unprompted temper tantrum. All props to Kendrick but … I’m not buying it However poetic his messages or side rant . He was a feature then he was a feature now. As far as celebrity’s That’s Kanye, that’s Eminem slim shady , that’s As far as sounds pockets Like Lil Wayne Future Young thug If his competition was the legends than why didn’t he diss the legends than. Why go after jcole drake and Tyler Mac Miller wale an odd bunch ??? Big Sean started that song off on a note of control of gaining spiritual self awareness , self clarity of his life predicament, gaining control over what he could control in his song his life values to take away from going through life. Kendrick just hijacked the song the plane. I get Kendrick just always itching for a moment today try impress people with his lyrics by trying drop control verses or like that verses. But I’m not impressed by control or like that …. That’s all well and said , but i appreciate gkmc bag more personally , i appreciate mmtbs bag more personally. There are critics to everything Can’t have your cake and eat it too. It’s cool though , end of the day . That’s how he wanted to play it.

Chuck my guy do you like listen to newer music or anyone besides Drake and Cole? You acting like JID or Joey Bada$$ are not part of the new age of hip hop/rap.

What are we even talking about

Section 80 was his debut album