Charli XCX's Brat Needs To Be Studied 

Calling A.G., Sophie and Charli the Father, Mother and Holy Ghost of Hyperpop is the best thing I've heard today

It's wild how load bearing SOPHIE is to modern pop, and the way you incorporate that into your analysis of Charli is very essential. The way it all ties back into Brat, it's good analysis.

RIP SOPHIE

idk i've been saying since their 3rd album that george is WASTED in that band... like that band honestly doesn't deserve the production decisions and soundscapes that george makes lmao. i kinda have to try and separate the art from the artist a little bit bc although george hasn't explicitly done anything wrong he is cosigning a literal toe. JUSTICE FOR RINA. that said charli and george are a production power couple. great video!!

i think you need to be extremely gay and chronically online to understand every single bits of this video

as soon as i saw the slayyyter shirt i knew i was safe here

OK, video completed, it was excellent, quick random thoughts: - I hope that Rina Sawayama wreaks terrible vengeance upon Matty Healy. I found him terminally annoying and pretentious well before he went headlong into his racist troll era and his label's treatment of Rina made me even angrier. You get his ass, girl. - I must confess that I'm not crazy about the original version of "1999" (albeit partly because Troye Sivan has yet to fully click with me), but from what I'm hearing of the remix from this set, it sounds fantastic, going further and further in exactly the ways I would have hoped. - Watching hyperpop evolve from this incredibly niche sound essentially developed by a tiny circle of friends posting songs on Soundcloud that made the snobs at Resident Advisor mald to an entire genre encompassing all these different little scenes with many of those original people going on to change popular music at large has been absolutely baffling and incredible. - I am really looking forward to this new record and to watching the full Boiler Room set myself. Love this sort of nigh-Dionysian chaos. - This platform needs more of whatever this is, breaking down a single DJ set/concert/party and using it as a way to discuss not only a single artist's career but an entire scene and what it feels like to experience the current of musical history in real time. Thank you.

i love gay people

Quick primer on Hudson Mohawke: One of the original trap-EDM/wonky guys back in the late '00s, basically a contemporary of guys like Rustie and Flying Lotus' alter ego Captain Murphy, very colourful and flamboyant stuff. He was in the duo TNGHT with the Canadian producer Lunice which produced some well-remembered bangers, although he's probably most infamous for "Cbat" which became a huge meme back in 2022 because of a particularly brain-destroying Reddit post. He's also done a bunch of beat work for various hip-hop artists and produced the entirety of Anohni's album Hopelessness of all things, but I admittedly still think of him as more of a rave artist. I don't expect people to just know this sort of trivia but infodumping about music is fun. ^~^;

there should be a class on the marketing & promo for this album alone. the steady drip of pop culture moments she created leading up to the release, from the private insta, the boiler room set, the 360 video with all the internet girlies, the underground podcast interviews, then finally the secret/popup shows in london, nyc, la & barcelona - she hit all the right marks for her exact audience and for an album this good it truly will go in the books as an era to remember

i feel like im in the exact opposite genre of gay in terms of people who this video is for and yet here i am . im just here for the vibes man and i love it

god rina owns hope charli builds a 3rd gay bar for u for the good video

The fucking leather puppy mask at the end😭. Your editing and delivery are killer

Back when I lived in London I was lucky enough to get a ticket for the Vroom Vroom Ep launch Party. The venue was a tiny club underneath a hotel with maybe 50 people in total (at most) including almost the Entire PC Music crew at the time! (AG Cook is like 7ft tall lol). Its crazy how big the Brat launch is in comparison. Thanks for the vid!

She released spring breakers!!!!

I really enjoyed this. I feel like Charli and Caroline both explored Sophie’s death in their recent albums. Clearly they’re both very affected by her passing and miss her dearly.

as someone who is far too old for tiktok, this video is basically in a foreign language to me. BUT i'm here for the silliness, the autistic bottom solidarity, and to say rip sophie she will always be a star ✨

Came here for Charli. Stayed for the immaculate femme bear vibes. Real talk. I had no idea about any of the Matty Healy situation, and I'm now furious that Rina has to put up with that shit. Really been enjoying everything about George's influence on both Charli's general mood and her music. So now I'm fucking praying his continued involvement with Charli and gang is him slowly pivoting his career and beginning to distance himself from Matty Healy. Being in a successful band with someone who turns out to be a massive scumbag, can be a pretty complicated situation. So I'm just really hoping that's the case, and that the situation will develop somehow rather than stay silent.

Dude I love this video so much, I’m waiting for brat to drop in my country and this is just what I needed ( + it helping with my anxiety)

banger video, as someone newer to engaging with pop again after being almost scared to like it outspokenly, hearing you be so excited and into it was really nice :) also cute hood!

out of all the discussion vids about pc music and its offshoots, ofc you would make the best one. you are forever the best.

Very excited for the next episode of Happy Campers and hearing you two talk abt Senshi Delicious in Dungeon's cocq. listening to people's opinions about anime i haven't watched is my favorite thing to do.

I was looking at the Slayyyter shirt the entire time

that little pup drawing on the "thanks for watching" ending card Needs to be the new channel icon

Sophie is the new generation’s Amy Winehouse If Sophie had gotten to live a little while longer, she would have revolutionized Hyperpop as a genre even more than she already did

Literally my most anticipated AOTY and it did NOT disappoint!

This video essay literally felt directly made for my internet brain 😭❤️ all of the cutaways kept on referencing all my terminally online humour (CDWM, Wendy, Kim Petras) 💀💀💀 Hope this vid blows upppp

THE SLAYYYTER TSHIRT

now i need a brat album review by you

Love the video so far, I'm like half way through. but the editing is not as quick as it needs to be and few too many cuts to references that distract from the videos main point. But like so far i am liking it. Subscribed! Looking forward to see you grow and clean up the editing just a tad. Would love to see you do more narration, over the videos your showing instead of cutting back and forth so much. Thank you for the content, super good analysis.

banger video! also! loooove the slayyyter shirt 😌 also also! ty for the section about rina! she deserves better fr fr I truly hope theres a brat remix album because I NEED that 365 easyfun remix like,,,, my life will be known as before and after we get a high quality version of it lmao 😭 also if you havent heard it, check out easyfun's easymix, it is BEYOND good!

Bro the ace attorney meme popping up out of nowhere sent me. Was not expecting to hear the music too!!! 😂 there must be a venn diagram of melodramatic hot bitches who are both hyperpop-listening and Ace Attorney-playing. Thank you for the entertaining coverage! So hype for Brat to drop

I need you to do a four hour analysis on how these modern divas would be nothing without Grace Jones.

27:50 George Daniel got Matty Healy off of the hard stuff. They seem pretty ride-or-die but who knows now that Healy is starting to reach Ye-levels of squirrely. Daniel exec-produced Charli's CRASH, and if you want to hear his idea of a club banger, check out The 1975's "Having No Head", it's an instrumental Daniel did by himself. (Daniel co-produced "Club classics" with Cook and that's also why he gets listed as someone Charli wants to dance to, not just cause the "he's my man" reason.)

Oh you dont want to know who jay park is 😭... call him matty healy s soulmate the way he is so problematic and wrong

I met you when you guested on hazel’s channel. I checked out your channel and really enjoyed your content and gave you a sub ❤. All this to say I have no idea who Charli XCX is or hyperpop or the concept of a boiler room set. Just so lost. And I know you started out by saying you didn’t need to explain these things to your audience….😅 Still I wanted to give you kudos for creating something entertaining and engaging and introducing me to some new music. I came in knowing nothing and left having soaked up a lot of spilled tea… I think? I guess I just wanted to say I liked the video for your delivery/vibe and look forward to the next one ❤

give your editor a promotion, love the vid

i was playing this at the back as something to listen to while i was drawing senshi and i literally dropped my stylus and stared at my screen when you mentioned him like WHAT .

I RECOGNISE THAT 13 SENTINELS MUSIC YOU CANNOT HIDE ISOLEUCINE FROM ME

i want charli to adopt me

*YES. YES IT DOES!!!*

Watching this post-girl so confusing ft. Lorde is so wild like. God what a motherlode of a serve.

This is one of the greatest roll outs I have ever seen in mah life tbh

SHIBUYA-KEI AND HYPERPOP STAN ❓❓ GOATED 🐐

this video is so personal to me i love the algorithm on here

3:18 the bounce bloop! I see u!!

hyperpop isnt even real. charli has said this. spotify made the genre up when they curated a playlist and named it that.....additionally, von dutch + the remix were already out by the time of her BOILER ROOM set. just so u know. the adlib was unfactual.

THE SLAYYYTER SHIRT LMAOO

Ghost Cakes isn't real, he can't hurt you. Ghost Cakes:

I'm enjoying the video so far, are there timestamps for all the flashing lights? The boiler room blasted me in the face. (I'm light sensitive)

This slayyyter shirt omfg

Yessssss

Hasnt even been a day wow!

whats the background of your video? like the digital island please im curious

I mean.... You cute I'm cute. Let's do some type of things lol Great video btw I was unawared about the Rina / 1975[?] / Charli boi situation... that was nasty. But love every single bit of the video. Great shirt btw.

13:00 can someone please link to the OG video of this? Thank you so much

5:03 not the panty and stocking soundtrack I-

i'm being pup baited by the thumbnail??

It's called brat, to me because of this line, and the song in general: "Used to live just for the party -". I think she's tired of just being in pointless parties, being disconnected, and needs also some transcedent cause to follow. (I mean like somehow helping people get jobs, or some activist work). Or smth, idk. Like brat is what? selfish, unfair. Blasting music without care. Wasting time without thinking of the bigger picture. Like hedonism with a young tone, right?

The GOAT. w P1 song btw

34:58 I’m so glad I was made to witness this cultural reset

SENSHI MENTIONED

14:34 there should be a Thorgy quote in every video that exists

Listen to hudmo it’s a great dj/ producer and it has a lot of hyperpop things

I feel with this boy he look so sweet and cute damm ❤

I love you, brat 💚

I have bo idea what are you talking about like 90% of the time and who the fuck is Charli XCX's but still liked it Edit: ok nvm i know who she is, an icon

hyperpop heaven bbb

No gaf about rina 😭

❤

*Solemnly* 365 party girl

I like this video.

matty healy being one of the hasthtags on the video……. clever but also ew

i'm so here for the 1975 hate

You deserve to go to a good gay club tbh.

11:52 edges snatched pores cleared

19:10 Excuse me ma’am, not to be disrespectful or rude but could you please take post down. That is my sister who was killed by a metra train. And it this post is very disrespectful. Idk who you are or if you even know her but I need you to take this down please.

halsey may be insufferable to you but she's not white

Ive never heard of a boiler room set am i fake queer?

so called charli has ruined the color apple green between me and my current girlfriend forever and ever and her fraudulent explicent windows moving maker albmum is playing constantly at my retail job

Beef for the algorithm: are you slandering tommy cash on pop 2?

Ugh. This video was sadly a bag of yikes when it came to The 1975. As a POC queer and fan of the band, I can assure you that Matty is not racist. This is sadly giving performative wokeness. Love Charli tho

Oh my god the amount of random clips that go on for way too long in this is fucking nuts. Four entire minutes to finish introducing what a Charli XCX and a Boiler Room is and then SIX minutes to get into the actual point, I'm already gone. Clickbaiting the video to look like a review of the album that drops in a day when its vaguely about the promotion too, jesus.

Rest in power Sophie!

This album honestly did nothing for me. I don't get how she went from a creative peak with How I'm Feeling Now to completely watering herself down. Kinda irked at her for marketing Brat as an "underground rave album"

don't like this video tbh

too many cutaways

love the video except for the 1975 hate. matty healy is not a "racist xionist" anything lol. thats such a chronically online take. he says controversial shit on purpose to be edgy but he doesn't mean any of it and the band is one of the best out right now.

You asking who Jay Park was lol, he's a Korean hip-hop/RnB artist who is normally known by kpop stans. He's just another problematic man tho 🫥😭 which is frustrating bcos Unlock It has been one of my top songs since it dropped