The reaction he has. "That's my Chevy" that's what's car companies are missing today. A car isn't just wheels and an engine to get you around. It's something that it represents. The fun the excitement the thrill and family that you build in that car. This what we need to go back to. Building something that transcends the years and takes you back to a moment of happiness
Yes. You are so correct! A car IS more than just wheels (and onboard computers these days). I drive a 2010 Chevy van. I like it and it serves me well. But I also drive a 2004 Suzuki Jimny. It’s a little 4x4. Just driving it to the grocery store puts a GIANT smile on my face! Just looking at it reminds you of all the “stuff” my wife and I have done in it (get your minds out of the gutter. The Jimny is too small for that if your 60+). It’s also easy to service for a DIY guy. I wish cars could be like this again. Chevy is coming up with great commercials. Now they need to build a product that matches the marketing.
Absolutely. In the 60's Bill Mitchell managed to wean the public away from that box-on-a-box look that was so typical of many cars then and more toward a one-piece, smooth look like the 1966 Oldsmobile Toronado. When my uncle got his '65 Impala (SS 327) it was like nothing else I'd seen!
Starting in 1959, Mitchell’s Chevy design team punched the wheelbase out to 119 inches and designed the big Impalas, each unique up until the mid-70’s, with near-perfect power trains for their size, comfortable interiors, and each one seemingly more stylish and advanced than the previous one. These are American classics. I’m looking at ‘61 bubble tops for purchase at the moment.
Bill Mitchell styled some of the best looking cars ever, even in the heart of the smog era he was styling bangers like the '73 Monte Carlo or the clamshell wagons.
I had a 1965 Impala when I was 17. Traded it off, regretted it for years. For my 25 wedding anniversary my wife surprised me with a 1965 Impala SS. They are both KEEPERS. LOL
Agreed to that brother. Don't matter what you grew up on it's what connected with your family the most. I grew up Chevrolet and it hit hard with my family with great memories and for the rest of my life it's all I can own towards respect to GM for giving me, my dad, and my grandfather great memories. I'm not a ford guy nor dodge but out of respect towards anyones upbringings, It's good to see a family and person stay loyal to a brand that took care of them. Long live American trucks, they all mean something to us deep down. Respect brother
My dad traded in his 1963 square back Galaxie Custom R-Code 427 dual quad, 4- speed, 4:11 rear gear, black with red interior for a 4-door 62 Pontiac and twin boys in August 1964. My dad was my hero and always will be. His family was more important. Of all the 1963 / 1963-1/2 Galaxie's built with 427 dual quad engines, his Custom trim level was the lowest production number built with that option. Would have been worth over $150,000 grand. Miss you dad.
The first car of our marriage was a 1965 Impala, White with light blue interior. Not the SS but I still think it was the best looking Chevy ever. We loaded up the car the day after the wedding and drove to my first duty station 1200 mikes away. I couldn’t hang on to the car but managed to hang on to my wife for 54 yrs
I just saw this video for the first time, and after seeing the memories of this car and family, I am so awestruck to see it returned to its rightful owner. LONG LIVE CHEVROLET! !!
As a Chevy guy now, my brother and I have been on a search our Dad’s old 71 Mopar. We grew up hearing stories of that car, but despite the old mans best efforts, we became Bow tie guys. But for his 60th birthday, I’d give anything if I could find, buy, and give my old man his old Charger back as a thank you for being such a great dad, and for making me a car guy. Chevy does run deep, and being a car guy runs even deeper. I cry every time I watch this.
Awesome commercial. And I always find it funny with people who instantly put their hands over their chest like they're having a heart attack, when they feel absolutely nothing. It's just a reaction we've come to embrace. Hooray for Dad! Glad you got your ride back. It's NOT "just a car".
I have seen some comments where other people have posted this video saying it’s just a commercial. I’m don’t care. This is my FAVORITE YOU TUBE VIDEO EVER. I couldn’t even tell you how many times I have watched it. The way the dad reacts.....if that doesn’t get to ya, friend, you have no soul. I needed a pick me up this morning, my favorite cousin is dying from COVID. His dad and my dad were twins. I just needed something for my heart this morning and this was it.
I have seen this numerous times, but I still sometimes have tears rolling down my cheeks when I watch it. This represents much more than just the car. It represents family, love , caring and of course that 65 Chevy. Bravo
We did the same thing with my father in law 55 Belair it was teal and white he loved that car but had to sell it. We found it restored it and gave it him along with a 55 convertible for his wife. It was amazing.
Chevy runs deep, it is the only car I have ever owned or driven that always felt like an extension of me, and no other car can get my heart pounding and bring a smile to my face. Just like the commercial, you never forget your first or your last Chevy !
Love these commercials, including the new one with the 1966 Impala SS! Back in the late 70s my father and I began a Chevrolet odyssey by cutting our restoration teeth on a 1954 Chevy Bel-Air. Problem was, it wouldn't start easily after it warmed up! I told Dad I couldn't rely on that car for my day-to-day needs. He tracked down a car for me within our extended family...a 1965 Impala convertible! Loved that car! Unfortunately it was stolen just before my senior year at LSU. When I retired in 2019, I found a '65 SS Impala here in Cheyenne. It's sitting in my garage now. Godspeed all!
That is why a lot of people around the world ( especially here in Brazil ) love The Big Tree automakers.....cars that mean love, passion, family and a lot of good feelings. Long life to The Big Tree 🙏
That's not just a car, that is a Monumental dream. 65 SS 396, what an absolutely well-built machine just perfect. Just one question, how many years did it take you to get the smile off your Dad's face ? I'm pretty sure it's permanent. You guys are sure some great kids, I'm really grateful I saw this video excellent excellent excellent thank you.
This is so awesome! My dad had a beautiful maroon 65 Impala convertible. I got my license with it. I've been a Chevy guy ever since, including 3 Camaro SSs. Oh the memories!
One of the reasons why I love seeing old cars is that it reminds me of the time period in which it was made. Those were cleaner, simpler times. Was touching seeing dad's expression.
I cry watching this. Cars are so much more than just transportation and metal. I was blessed to have my 2009 Mustang reappear in my life after 11 years. It’s not going anywhere this time.
I drive a 1996 Chevy Caprice. She is my Baby Girl. I will love her until I die. The cars of old have a spirit. You feel it everytime you get in. Love this story.
My dad had an old truck that he loved and owned since new, he passed away in 2012 and my step mom sold the truck. I've been looking for that truck since he passed. I want that truck, me and my dad rode all over the place in that truck. I love that truck, it's one of the last things I can have to remember my dad other than memories. I hope I can get it before it gets too far from my reach.
When we were kids my dad had an impala too! I remember those tailights and remembered how big the car was! Geez.. this bought back memories (and some tears too). ❤️💯
Great story. It hits home for me. Our 'family car' was a white '65 Impala and then a '67 white (w/black vinyl top) Impala. Like this story, as kids. my brother and I proudly rode in the back seat of those incredible cars. To us, it felt like having a sports car, but big enough to fit the whole family inside.
1966, I was 13 years old, and everything was beautiful. Mom and Dad traded their 1957 Bel Air, for a 1965 Caprice 😅. We went from Texas to California, visited family. Fantastic trip, Dad fell asleep, Mom went FAST! Dad woke up for gas stops. People asked "what engine do you have in that Chevy?" Dad looked at Mom, Mom Shrugged her shoulders. 😮
Today is June 23, 2024, I'm an old guy now...but I'm blessed, I've been with my Beautiful Wife for 40 years and have 3 Chevys, 2009 C6, '04 Silverado and a 1968 C10...I have health issues now but maybe things will get better...Don't tell anybody, a did shed a tear.
Great story! My father bought a 1966 Impala SS brand new just months before I was born. The story goes that my mother was not happy that he did that. I never thought too much about that car until I was older and realized the significance of it. I haven't searched it out and purchased it back but your story is inspiring......maybe someday.
A couple days ago I just bought a 92 blazer and all the memories just flooded me when I got in it. My older half brothers’ step dad had a 93 gmc RCSB they drove. It was a 5 speed and 4x4. Just sitting behind the wheel of my blazer I instantly go back to my childhood. You just don’t get the same connection with newer cars. I never want anything new. I traded it for a 2010 escape with way less problems than this blazer and I still don’t regret it one bit.
Amazing!! Loved it, so cool! So many times I've wondered and tried to get my first new factory hot rod back and time is running out. So beautiful to see this family's success. Loved it.
It's incredible how you can get so attached to an inanimate object but I seem to have a knack for it. I have 2 vehicles that I have had for over 30 years and I will most likely have them until I die. They both just happen to be a 64 C30 tow truck and a 1978 Malibu. God Bless all us motoheads.
I understand this all too well. I just handed over my title to my 2007 Porsche Cayman. Mr. Frank, I know the young lady will take care of it as I have. It's about passing the love for your ride on to the right person at the right time as well.
Great story. Impossible to truly appreciate this story unless you've owned and lost a Classic car. Part of your heart leaves when the car is gone. I cannot imagine a greater gift to give your Dad. My Father finally replaced a 1951 Mercury that had been totaled in an accident 40 years prior. He would just beam every time he got around that car. I guess it was his own little time machine..
