Cinecraft Flashback Friday Episode #48,
Titles; Delta Zeta Vanity Visa Card (1990)
Clients; Bank1One
With the February snows melting off and a hint of Spring just around the corner, I thought it was time to go to the beach. Or at least bring the beach to our Cinecraft soundstage.
This 3-minute video was a direct sales pitch to Delta Zeta sororities around the country to sign up for a vanity Visa credit card issued by Bank1One. With a national drawing for a beach vacation for 2 for the lucky winner as the real hook, the ad agency script called for a set with real sand.
The question to us as the production facility,” Can you do that? And make it look real?” The answer was, “Sure we can!” The solution was … use real sand. Five truckloads of sand and a small army of strong young men to haul it from outside the building up some stairs and deposit tons of it on our stage.
And when the shoot was over, the arduous job of hauling tons and tons of sand out of the building and getting someone to haul it away was "loads of fun. The stage was like a beach house without the view...that you can never get rid of the grit. We kept finding traces of sand on the stage for 10 years. The 1990 project was memorable more for the staging than the final video.
For fun check out this 1954 Cinecraft film, also with a beach scene staged in our studio. It is an epic industrial with a bevy of 12 beauties in vintage bathing suits sing a grand finale.
Here is a link to the 1954 Westinghouse film; A Fan Family Album that is in the Periscope Film Archives. • 1950s ELECTRIC FANS MA...
25 фев 2021
