Claude Cormier on Design: Thoughts on Kitsch [2 of 10] 

Cormier distinguishes between kitschy and kitsch and cites the Blue Tree project he did at Cornerstone, in Sonoma, California. With only an $8,000 budget he created an eye-catching project by covering a Monterey Pine with 80,000 blue balls/ornaments. His intervention transformed the basic character of the tree, which he thought was powerful. For Cormier, the project created value where there was none.