In this in-depth conversation, Shubhra Sinha, VP-Marketing at Denave and Sam Dunning, Founder of Breaking B2B dive deep into the cutting-edge strategies that are shaping the future of B2B marketing. Sam, the visionary founder of Breaking B2B, shares his expertise on SEO, content marketing, website optimization, and the transformative impact of AI on the marketing landscape.
Key topics covered in this episode include:
• The Inbound vs. Outbound Debate: Discover why Sam believes in an "all-bound" approach that combines the best of both worlds.
• Website Optimization: Learn how to create a website that converts visitors into leads and customers, emphasizing the importance of customer research and avoiding common pitfalls.
• SEO and Content Marketing: Gain valuable insights into effective SEO strategies and the role of content in driving organic traffic and building brand authority.
• The Power of AI in Marketing: Understand how AI is revolutionizing marketing efforts and explore practical applications for personalized experiences and data-driven decision-making.
• Building Relationships and Partnerships: Discover the importance of fostering relationships with complementary businesses to expand your reach and generate mutual benefits.
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23 окт 2024