by Thanh Duc Tran, Thomas Borgers & Philipp Köhn
Moderator: Anna Graf
Thanh starts with a presentation where you will learn how Tchibo got started with Web3 and how a simple NFC card led to an incredible NFT collaboration with SAP. If you are fast enough, you will get the chance to enjoy the SAP Web3 experience and receive a rare NFT. These NFT image assets were generated using the nvinkpunk style and will forever remind you of this amazing experience on the blockchain.
After that everyone will discuss:
A coupon, a pan or cutlery? When it comes to loyalty programs customers are becoming more and more bored. Satisfaction rates are declining. Especially on an emotional level and for younger audiences they are not catchy enough anymore. But does it have to be like this? Let us discuss how web3 can turn clients into real fans and who is already doing this in the market.
Which mechanisms work and how is the new technology adding value that didn’t exist before? Loyalty 3.0 as a hand-on approach for B2C, D2C and B2B cases.
3 дек 2023
