College Athletes Are Cashing In on the NCAA’s New Rules | WSJ 

Good for them!

So happy for these young athletes! 🎉

It will be an interesting story to watch. Social media creates a lot of "influencers", who can make money off their content. But if you are a live performance artist, there is a conflict between art and commerce. When the artist/performer pays another professional to manage their NIL, that is a whole other business. I absolutely agree that college athletes deserve to profit off their efforts. Colleges have been doing it for years. But it will be a bumpy ride.

With the ridiculously high cost of higher education these days. The students should make every opportunity of it.

It's about time we reward individuals that desire to become productive human beings in our society. A pure example of networking with cash in reverse settings.

If only America did this for STEM students too, the true heroes advancing humanity.

Good on these young men & women. For a lot of them this will be their peak time to earn relatively big sums since majority dont make the pros so secure that bag people !! For you and your family !! More power to the athletes !!

This is great. They won’t need our tax dollars to subsidize their education.

This is exciting, props and kudos to the student athletes taking advantage of this. As stated in the video, not all student athletes are aiming to go into the pro leagues of their respective sports.

Imagine going to college and you can’t earn a sponsorship but now you can! 😭😭

I hope former athletes file suite. Can athletes still work a job, or do you have to be popular enough to have people throw money at you or you starve?

This is all meaningless without more limits on advertising, advertisements are often misleading and fail.

Dr Pepper and Gatorade being advertised by young amateur athletes just seems like another way to advertise sugary drinks to kids.

All thanks to the supreme court forces them to do this.

Just what we need, more social media influencers. Ugh! I'll be glad when this era is over (although I'm for these student athletes cashing in).

This is wrong. College athletes get a free education room and board all they can eat and other perks like free tutoring. To have them make money off they’re image while getting a free education, this is going to fuel big schools, especially with a strong football programs, to separate from the pack. Students will go to the schools that pay the best for their NIL and the entire notion of education is down the drain. But it’s already been that way for a while

with ad money like that one from dr. pepper and yasso college athletes can earn cash and pay for college seats with that cash

This destabilized the market a bit. Athletes are getting smarter and may take more risks financially. Also with how often players are traded in the NBA this might focus the market on a more digital nand international basis investments that are not locally based to prevent bias trades and advantages to locations.

its for an english project dont diss me

Great more exploitation of the consumer.

CiAA vs NCAA sike lol rules would clash before players would.

College Athletes shouldn't get paid for playing they should just enjoy playing the game. It's bad enough the professionals get millions just for running a ball down a field. Just stupid

It's not Fair

Soon, sport franchise and athletics will hold a whopping 50% of the US economy. The rest 50% is porn!

Is there any such rule in India??

It's great that they are profiting, but they are no longer amateur athletes. Their predecessors made sacrifices to keep amateur status. Also a wealthier athlete trains better with better equipment, so NCAA records need to be adjusted for amateur and pro NCAA athletes.

Great

People who are against this dont have a clue how hard it is playing at the division 1 level. You can have a full ride and still struggle. Its literally just enough to go to class and eat school given meals. If you want to do somthing on your free time , you have no money. You cant work, so you cant even save up to buy a car, and not all athletes recive full rides. Coaches dont have unlimited scholarships, so the there are plenty of students that are deep in loans because they cannot work to earn income. But this is a great way for other players to make some income while playing even if they are not in the spotlight in the sport, the can create their own. Plus there is coaches getting paid millions while some student athletes on their roster have to pay for themselves.

"If a man sleeps with a man as with a woman, they have both committed a detestable act. They must be put to death; their death is their own fault." (Leviticus 20:13)

"Financial independence" at what cost??! For a nothing career apart from having followers, likes and comments on social media? This is so sick for true American society.

Ok you want paid then pay back your scholarships that the taxpayer footed the bill for

It's about time

Finally!!!

this has the potential to be more disruptive to the whole college sports system. lie, it could benefit a few players but negatively affect the system and most of the other true student athletes. seems those who were advocating for it didn't really think it through.