4AM (formerly Brandspank) was commissioned by Viacom to write and produce six fresh channel idents for Comedy Central New Zealand. The objective was to provide some brand spots that specifically cater to Comedy Centrals local NZ audience..
"As Comedy Central is an international brand our challenge was to tell some jokes that had a sense of native NZ authorship without leaning on the Kiwiana cliche's we're all so used to" said Logan Bradley, lead Creative and Director on the project. "The cliche's are there, but not how you'd expect them."
Each sequence produced in painstaking stop motion animation by 4AM.
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4AM is a creative agency providing dynamic solutions to keep brands moving forward - propelling brand growth, deepening connection, and creating real impact.
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1 окт 2024
