Community-Based Marketing: The Future of Business

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Is your marketing fizzling out? Are you wondering how to employ a sustainable strategy to grow your business? Discover the benefits of community and why it’s a powerful marketing strategy.
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- / @socialmediaexaminer
👁️‍🗨️ About Mark Schaefer
- Website businessesgrow.com/
- Belonging To The Brand, Why Community Is The Last Great Marketing Strategy businessesgrow.com/belonging-...
- LinkedIn / markwschaefer
🔗 Other Notes From This Episode
- Find other products, tools, and resources mentioned in this episode www.socialmediaexaminer.com/c...
- Connect with Michael Stelzner (@Stelzner) on Instagram / stelzner
⏰ Timestamps
00:00 Intro
01:04 The Importance Of Community For Business
10:15 Why Business Communities Fail
13:12 Community-Based Marketing Strategy And The Emotional Continuum
19:26 Community-Based Marketing: Define A Purpose For Your Community-Based Marketing
23:46 Customer Moderators: The Critical Importance Of Status In Community-Based Marketing
27:01 Community-Based Marketing: How To Cultivate And Grow A Community For Marketing
38:09 How To Establish Standards And Expectations For Business-Based Community
40:15 Community-Based Marketing: Community-Based Marketing: How To Co-Create With Your Community Members
#SocialMediaExaminer #SocialMediaMarketingPodcast #MarketingStrategy

Опубликовано:

19 июн 2024

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Комментарии : 55

@SB9A_ Год назад

Tatally agreed. Community isthe next big thing, and early birds eat the best worms.

@davidjonburke2729 6 месяцев назад

It's the people of the community not the brand that's the key. Brand should never try to change its community it should evolve.

@mianreece Год назад

i'm only 30 second in but need to say this since i've been brainstorming ways to stay ahead as a business/brand in this age- this topic is SUPER important- especially when trying to build an online brand strategy during a time where AI is being mass adopted and normalized. emotional connection, community and culture are things that can NEVER be replaced by ai technology. i think many people will crave a sense of community and human-ness much more as we become more 'disconnected' during this advanced technological age

@user-pj8pp5tz3b 11 месяцев назад

This is very true, you actually just sealed my thought of going community for my business marketing firm. Thank you

@rofilmmedia1 Год назад

Thank you for this! As a self-employed sound designer and book author (about music production and sound design) this podcast is a gold mine of ideas! Great! Rolf Kasten, the Czech republic

@usarora 11 месяцев назад

Really so thoughtful and I see that Salesforce is also using same community marketing for building strong workforce ecosystem.

@ChoiceMediaWorks 10 месяцев назад

I've watched this video twice and have received so many nuggets of knowledge. I've been a marketer for over 25 years and now I feel hopeful of the future of my company. It has even spark an idea of a community that's very personal to me, but was scared to taalk about. Thanks guys! 😍

@deborahwright8646 Год назад

I totally agree with this! I have said this for the last 3 years. That's what I want

@alexwhittaker 11 месяцев назад

First podcast I’ve seen of yours. Loved!!

@mailbox5ravi 5 месяцев назад

@16:28 Community Marketing may or may not be successful depending upon who is leading it. ( It should be led by People Person who naturally inclided towards Building and Nurtuing the Relationships)

@ArleenDiaz Год назад

Love everything about this! Thanks for sharing!

@coraribe 11 месяцев назад

14 minutes in. I love everything they are saying.

@nancybell7202 Год назад

I like this presentation; a lot of good information. Thank you

@dimensionmediavideo8348 Год назад

Great episode! Community def matters

@moonkey5080 Год назад

Very informative thank you for sharing this video!

@ajy9685 Год назад

This is sooooooooo freaking on point! Bravo! I’m following because of this video. You guys are ALLLL OVER IT!!!

@SocialMediaExaminer Год назад

YES! Such a great show. Thanks AJ! -Jason

@SaileeIvic 6 месяцев назад

My friend recommended this video to me and this is so helpful! 😊 Thank you both

@IMFitShameka Год назад

This is one of the Best discussions on building a community based business. It really is and should be organic to attract the right customer.

@SocialMediaExaminer Год назад

Agreed (of course, I'm totally biased), already listened/watched a couple of times. -Jason

@becsta365 Год назад

Yes, I built a small organic audience first for 3 years before I ever sold to them. When I did my books became bestsellers - law of reciprocity - exactly as this podcast interview says - building organic community is where it’s at!

@RichardHodgsonGuildford Год назад

Always impressed by the quality of these discussions but found Mark to be particularly inspiring because his concept is so simple yet effective.

@SocialMediaExaminer Год назад

Well stated! -Jason

@RichardHodgsonGuildford Год назад

@@SocialMediaExaminer Richard!

@advantagering2075 Год назад

Great video .. I just ordered the book !

@peshifpv3594 Год назад

Excellent interview really interesting concepts 🔥

@michellestimpson5421 Год назад

Thanks so much for this!

@AskAnthonyJohnson Год назад

This really brings some clarity to community marketing. Thanks for sharing this!

@paulazo33 Год назад

This is so good Thank you

@Benefitsofdating 4 месяца назад

This is the video I needed

@VideoNash 11 месяцев назад

thanks

@ObehiPodcast Год назад

Thanks for this sharing

@BuildingTimeFreedom 10 месяцев назад

This is how we do it. We host house concerts and don't sell at all. People just get to know us and we have all the business we want, plus it just feels great to create events and places for people to connect.

@JimBrauer Год назад

Just purchased Mark’s book. I’m extremely excited to get my community up-and-running in the next few weeks. Was curious to hear if Mark had any insight on free vs. paid communities. Awesome interview and content!

@muskduh Год назад

Thanks for the video! =)

@kawaiisenshi2401 Год назад

This was super powerful

@SocialMediaExaminer Год назад

Yes! I've listened to this episode several times. -Jason

@smithlewis6438 9 месяцев назад

Awesome content

@MichaelWilliams-lo3ix Год назад

Brillant

@tkidd250 3 месяца назад

And just like that he's grown his community 😅

@mohamedaissat1910 Год назад

I am very good at starting communities for small businesses but its getting tougher to sell now.

@MichaelUkaegbu-lb4tt 6 месяцев назад

Switch up your value proposition, to show how community as a lead magnet is the strongest lead magnet out there.

@niisabali8452 11 месяцев назад

Is the book available in Ghana 🇬🇭

@sonatonisangeet6889 Год назад

nice💐💐💐

@alicecellia 9 месяцев назад

🤩

@ujjwalmittal7356 11 месяцев назад

What are your opinions on local interest based communities (offline and online) ?

@jenniferszunko449 Год назад

Is there a link to his new book?

@SocialMediaExaminer Год назад

Hi Jennifer, Here's the link to Mark's new book: businessesgrow.com/belonging-to-the-brand/ -Jason

@JamesSafford584 11 месяцев назад

wow

@adiabrice 11 месяцев назад

Gen Z !

@SocialMediaExaminer Год назад

Learn how to develop content that 🧲 draws a 🌟 loyal 🤝 community to your business ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-I2jpHBR3Tx8.html

@robertt8279 5 месяцев назад

Harley Davidson still does marketing, because their community is never big enough to sell enough motorcycles. He is contradictory when he says that. When you have a big community, you don't need anything else. To the contrary, without the marketing the community doesn't grow. Also, confusing brand equity and community building is wrong in my 20yrs of experience.

@felixsupreme22 5 месяцев назад

Good point. I felt the disconnect there in that statement. Harley Davidson certainly does marketing and advertising. And have built much brand equity which they benefit from. Although I don't think the two aspects of marketing need be mutually exclusive, brand equity should not be confused with having a solid community, as you stated. Would love to hear a response from either of them to your comment!