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Learning to sell is not just a possibility: it’s a necessity if you want to learn how to get rich.
And, whether you like it or not, you might not enjoy sales, but believe me: you sell all the time.
You sell when you flirt with someone
You sell when you go for a job interview
In practically everything you do, you are practicing a sales exercise.
And when we look at business and entrepreneurship, it’s a fact: a company that doesn’t sell goes bankrupt.
That’s why today’s video has a purpose: to present to you a simple and didactic method so that you can finally understand how to sell a product (or anything else you want).
This method consists of 4 steps/phases:
Unawareness of the problem
The first phase of the sale is when the person you want to sell to simply doesn’t know they have a problem to be solved.
It was my case, for example, when I had an investment advisory office. My clients simply didn’t know that savings accounts were a bad investment, and that they could invest in applications that would yield more to them, like stocks and even treasury bonds.
Therefore, in this phase, for everything to go well, I needed to provide facts and arguments to prove that there was a problem to be solved.
When I managed to do that, we moved on to the second phase of the sale:
Awareness of the problem
Here, they already know there is a problem, and they feel a pain with it.
But here is a mistake: people think that when the pain appears, that’s when you should sell. It’s not.
More than making them feel pain from knowing the problem, you need to go further: you need to make them aware of the solution.
And that’s where we enter the third phase:
Awareness of the solution
Here, we finally start talking about how your product can solve your client's problems.
In my case, this is where I would start showing, for example, projections of CDBs and other investments that would make them more money.
Here, when the person sees that the solution is possible, they feel encouraged. They see that despite the problem, they have a solution.
And this is where the connection comes in.
You need to have the connection: create an identification in your client that you and your product are the solution they are looking for.
In this way, when the connection is made, the sale is too. Just sell!
20 май 2019
